Summary
The Chilled Raw Packaged Fish and Seafood - Processed is the leading category by value and volume while the Dried Fish and Seafood category is forecast to register fastest growth during 2015-2020. Busy Japanese consumers will also seek convenient products that save time and efforts to facilitate their busy life styles. Trust and Transparency will remain one of the key consumer concerns while purchasing the products as consumers are increasingly concerned over origin sourcing.
Key Findings
- Fish and Seafood market in Japan will register higher growth in value terms during 2015-2020 compared to 2010-2015
- The Chilled Raw Packaged Fish and Seafood-Processed category has the largest volume share in the overall Fish and Seafood market
- The Dried Fish and Seafood category will register fastest growth during 2015-2020
- Hypermarkets and Supermarkets is the leading distribution channel in Japan's Food market
- Flexible Packaging is the most commonly used packaging material in the Fish and Seafood market
Synopsis
Canadean's Consumer and Market Insights report on the Fish and Seafood market in Japan provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others
- Consumer level trends: Top four consumer trends which influence Fish and Seafood products consumption
- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Fish and Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Access to analysis on products launched in the market
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
- Report Scope
Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
- Value and volume analysis for Japan's Fish and Seafood market
- Historic and forecast consumption in Japan's Fish and Seafood market
- Degree of trade up/down in Japan's Fish and Seafood market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing
Retail Landscape and Key Distribution Channels
- Leading retailers in Japan's Food market
- Leading distribution channels (value terms) in Japan's Fish and Seafood market
- Leading distribution channels (value terms) by category
Packaging
- Fish and Seafood market by type of packaging material/container (in volume terms)
- Fish and Seafood market by type of packaging closure (in volume terms)
- Fish and Seafood market by type of packaging, forecast (in volume terms)
Brand Share
- Market share of leading brands (in value terms) by category
Consumer trend analysis
- Canadean's consumer trend framework and explanation of the Mega-trends
- For key trends in Japan's Fish and Seafood market
- How the trend is influencing consumption in Fish and Seafood market
- How to target the trend in Fish and Seafood market
- How the trend will evolve in Fish and Seafood market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption
Product examples
- Product examples in Japan's Fish and Seafood market
Appendix
- Country context
- Category value and volume data
- Sector Overview
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About Canadean
List Of Tables
Table 1: Market value analysis in JPY and US$, 2010-2020
Table 2: Market volume growth analysis, 2015-2020
Table 3: Exchange rate fluctuations: US$ to JPY
Table 4: Average prices (JPY and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
Lisst Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Food, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Brand share by categories, 2015
