Consumer and Market Insights: Ice Cream Market in Turkey

Consumer and Market Insights: Ice Cream Market in Turkey

Category : Food & Beverages
May  2015  Pages : 54



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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Turkey's Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings
- The Turkish Ice Cream market is forecast to register strong growth both in value and volume terms during the period 2014-2019.

- Take-home and Bulk Ice Cream category is the largest category both in value and volume terms in the Turkish Ice Cream market, owing to its on-trade sales. 

- Impulse Ice Cream - Single Serve is forecast to be the fastest growing category in terms of both off-trade and on-trade value and volume during 2014-2019.

- Flexible Packaging is the most used packaging material in 2014 in the Turkish Ice Cream market.

- Cornetto , Magnum, and Ben and Jerry's are the leading brands in Impulse Ice Cream - Single Serve and Take - Home and Bulk Ice Cream categories.

Synopsis
Large base of young population will help in driving demand in the Turkish Ice Cream market. The market is forecast to register strong growth in both value and volume terms during the period 2014-2019. The Impulse Ice Cream - Single Serve category is forecast to register fastest growth in terms of both off-trade and on-trade value and volume. Indulgence and Fun and Enjoyment are the leading trends in the country.

Reasons To Buy
This overview of the Ice Cream Market in Turkey allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents
Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Brand Share
Consumer trends
Examples of new product development
Appendix
List Of Tables
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List Of Figures
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