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Consumer and Market Insights: Meat Market in Egypt

Consumer and Market Insights: Meat Market in Egypt

Category : Food & Beverages
July  2015  Pages : 58

The Consumer and Market Insights: Meat Market in Egypt report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- Economic Growth and high proportion of young population is driving the demand for packaging goods in Egypt

- Of the seven meat categories analyzed, Fresh Meat (Counter) accounted for largest growth with 68.6% share and Ambient Meat is the fastest growth category, registering a CAGR of 3.0% during 2014-2019

- In Egyptian Meat market, Hypermarkets and Supermarkets is the leading distribution channel accounted with 35.9% share of the market

- Film Closures is forecast to register fastest growth with a high CAGR of 9.6% during 2014-2019, led by increasing demand for Cooked Meats- Packaging category

- Private label penetration is highest in Frozen Meat (Counter) with a 15.3% share in 2014

- Faragello with 45.6% share, is the leading brand in Cooked Meats - Packaged category

The report on the Meat sector in Egypt provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter) and Frozen Meat, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more 

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents
Report Scope
Country Context
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market Overview
Market value and volume for the Egypt Meat market
Historical and projected consumption in the Egypt Meat market
Degree of trade up/down-trade in the Egypt Meat market
Market volume of Egypt Meat by category
Historical and project market value of Egypt Meat by category
Winners and losers in the Egypt Meat market
Average category level pricing in the Egypt Meat market
Segment share of the category and change in market share in the Egypt Meat market
Retail Landscape and Key Distribution Channels
Leading retailers in the Egypt food market
Leading distribution channels in the Egypt Meat market
Leading distribution channels by category in the Egypt Meat market
Egypt Meat market by type of packaging
Egypt Meat market by type of packaging closure/outer
Egypt Meat market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Egypt Meat market
Private label performance compare to national brands in the Egypt Meat market
Leading brands in the Egypt Meat market by category
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
About Canadean
List Of Tables
Table 1: Country indicators - overall food value and volume, 2014
Table 2: Market value analysis in EGP and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (EGP) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (EGP, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall food, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development