Consumer and Market Insights: Meat Market in India

Consumer and Market Insights: Meat Market in India

Category : Food & Beverages
October  2015  Pages : 51



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Summary
The Indian Meat market will continue to grow at high rate during 2014-2019.Fresh Meat (Counter) is the largest category in value terms, while Chilled Raw Packaged Meat Whole Cuts category is forecast to register the fastest growth during 2014-2019.

Key Findings
The Indian Meat market will continue to grow at more than 6% compounded annual growth rate during 2014-2019 driven by the country's large young population and increasing disposable income. 

Fresh Meat (Counter) is the largest category in value terms, while Chilled Raw Packaged Meat Whole Cuts category is forecast to register the fastest growth at a CAGR of 7.3% during 2014-2019.

Private Label has a high market penetration of 32.8% in 2014. Fresh Meat (Counter) accounted for the highest private label share at 35.2% in 2014.

The use of Flexible Packaging material for packaging Meat is forecast to grow at a high CAGR of 14.6% during 2014-2019, led by increasing demand for Packaged Meats

Food and Drinks Specialists is the leading distribution channel in the Indian Meat market and it accounted for 79.3% of Meat distribution share in 2014.

Synopsis
Canadean's Consumer and Market Insight report on the Meat Market in India provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Chilled Raw Packaged Meat Processed, Chilled Raw Packaged Meat Whole Cuts, Fresh Meat (Counter)and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Department Stores, Health and Beauty Stores and more 

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: bag/sachet and others.

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities 

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the India Meat market
Historical and projected sales in the India Meat market
Degree of trade up/down-trade in the India Meat market
Comparison of India Meat market compared to other key countries
Market volume of India Meat by category
Historical and project market value of India Meat by category
Winners and losers in the India Meat market
Segment share of the category and change in market share in the India Meat market
Penetration of private label, by categories, in the India Meat market
Private label performance compare to national brands in the India Meat market
Leading companies in the India Meat market by category
Leading brands in the India Meat market by category
Retailer and packaging
Leading retailers in the India food market
Leading distribution channels in the India Meat market
Leading distribution channels by category in the India Meat market
India Meat market by type of packaging
India Meat market by type of packaging closure/outer
India Meat market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the India Meat market
Private Label consumption occasions by age and gender in the India Meat market
Under/Over-consumption levels in the India Meat market by gender and age
Consumption frequency by type of consumer in the India Meat market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the India Meat market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the India Meat market
Market volume of the India Meat market by category and trend
For leading trends in the India Meat market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the India Meat market
How to target the trend in the India Meat market
How the trend will evolve in the India Meat market
Innovation examples
New product examples launched in the India Meat market
New product examples launched in the global Meat market
Actions and Recommendations
How to successfully target key trends in the India Meat market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions

List Of Tables
Table 1: Country indicators - overall food value and volume, 2014
Table 2: Market value analysis in INR and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (INR) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (INR, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall food, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development
Enquiry Before Buy
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