Consumer and Market Insights: Personal Hygiene Market in South Korea

Consumer and Market Insights: Personal Hygiene Market in South Korea

Category : Consumer Goods
Sub Category : Personal Care and Cosmetics
February  2016  Pages : 74



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Summary
Soap Bars occupy a majority share in the South Korean Personal Hygiene market and are expected to further gain market share. As South Korea ranks among the richest nations in South East Asia, the disposable income of the population is high. This will encourage consumers to opt for premium products. The country is also ranked amongst the top three countries in terms of number of annual hours worked, leading to an increased demand for Personal Hygiene products that help consumers to fasten their morning rush.

Key Findings
- The Personal Hygiene market in South Korea will register higher growth both in value and volume terms during 2015-2019 compared to 2010-2015

- Majority of Anti-Perspirants and Deodorants products were consumed by the female population in South Korea.

- Soap is the leading value category and is also forecast to represent fastest growth at CAGR of 6.3% during 2015-2020

- Hypermarkets and Supermarkets occupies more than half of the market share in Anti-Perspirants and Deodorants category.

- Time Scarcity, Fresh, Natural and Pure are the major trends in South Korean Personal Hygiene market.

- Innovative packaging is attracting the consumers of South Korea. 

- Dispenser closure is forecast to register fastest growth at a high CAGR of 7.7% during 2015-2020 in the Personal Hygiene market in South Korea.

Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in South Korea provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share  of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more 

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for paper and board, flexible packaging, rigid plastics, rigid metal and others; container data for: Film, Bottles, Box, Wrapper, Tube, Aerosol and others.

-  Consumer level trends: Top four consumer trends which influence Personal Hygiene consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
- Report introduction and definitions

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National Personal Hygiene service figures - Key Takeouts
- Market value and volume for the South Korean Personal Hygiene market
- Historical and projected consumption in the South Korean Personal Hygiene market
- Degree of trade up/down-trade in the South Korean Personal Hygiene market
- Market volume of South Korean Personal Hygiene by category
- Historical and projected market value of South Korean Personal Hygiene by category
- Winners and losers in the South Korean Personal Hygiene market
- Segment share (value terms) of the category and change in market share in the South Korean Personal Hygiene market
- Category level pricing in the South Korean Personal Hygiene market

Retail Landscape and Key Distribution Channels
- Leading retailers in the South Korean Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the South Korean Personal Hygiene market
- Leading distribution channels ((value terms) by category

Packaging
- Personal Hygiene market by type of packaging material/container (in volume terms)
- Personal Hygiene market by type of packaging closure/outer (in volume terms)
- Personal Hygiene market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
- Brand share of leading brands (in value terms) by category

Consumer trend analysis
- Canadean's consumer trend framework and explanation of the sub-trends
- For key trends in the South Korean Personal Hygiene market
- How the trend is influencing consumption in the South Korean Personal Hygiene market
- How to target the trend in the South Korean Personal Hygiene market
- How the trend will evolve in the South Korean Personal Hygiene market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption

Innovation examples
- New product examples launched in the South Korean Personal Hygiene market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About Canadean

List Of Tables
Table 1: Market value analysis in KRW and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to KRW
Table 4: Average prices (KRW and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Brand share analysis by categories, 2015
Enquiry Before Buy
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