Consumer and Market Insights: Skincare in Malaysia

Consumer and Market Insights: Skincare in Malaysia

Category : Consumer Goods
Sub Category : Personal Care and Cosmetics
March  2016  Pages : 53



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Summary
The Skincare market in Malaysia will register higher growth in value terms during 2015-2020 compared to 2010-2015. The market is led by the Facial Care category both in value and volume terms during 2015-2020. The Hypermarkets and Supermarkets is the leading distribution channel of Skincare products in the country.

Key Findings
- Of the five categories analyzed, Facial Care will be the largest as well as fastest growing value category, registering a CAGR of 6.2% during 2015-2020 

- The Skincare market in Malaysia accounted for more than one-fourth of the Cosmetics and Toiletries sales during 2011-2014

- The use of Rigid Plastics is forecast to register the fastest growth among packaging materials during 2015-2020

- The market in the country is competitive and is led by players such as Reckitt Benckiser Group plc and Shiseido Company, Limited

Synopsis
Canadean's Consumer and Market Insights report on the Skincare market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share  of brands during 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels  such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores  and others in 2014 

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar,  and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
- Value and volume analysis for the Malaysian Skincare market
- Historic and forecast consumption in the Malaysian Skincare market
- Degree of trade up/down in the Malaysian Skincare market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in the Malaysian Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Malaysian Skincare market
- Leading distribution channels (value terms) by category

Packaging
- Skincare market by type of packaging material/container (in volume terms)
- Skincare market by type of packaging closure/outer (in volume terms)
- Skincare market by type of packaging, forecast (in volume terms)

Brand Share
- Market share of leading brands (in value terms) by category

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Channel definitions
- Methodology
- About Canadean
List Of Tables
Table 1: Market value analysis in MYR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to MYR
Table 4: Average prices (MYR and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share by categories, 2015
Enquiry Before Buy
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