Summary
The economic and real estate downturn during 2008 impacted the economic growth. However, Irelands economy grew strongly in 2014 driven primarily by exports and a strong recovery in investment. This Economic recovery has created fresh demand for the Spirits market in Ireland. The Vodka category has the largest volume share in Irelands Spirits market while Rum is forecast to be the fastest growing category during 2014-2019.
Key Findings
The GDP Per Capita of Ireland grew at a CAGR of 0.6% during 2009-2014.
The volume consumption of Spirits is forecast to decline during 2014-2019 in Ireland.
The Brandy category will gain maximum market share in value terms during 2014-2019.
Hypermarkets and Supermarkets is the leading distribution channel in Irelands Wine and Spirits market while On-Trade is the leading distribution channel in the Brandy, Gin and Genever and Rum categories.
Glass is the only used packaging material in the Spirits market in Ireland while Screw Top is the preferred closure type in Irelands Spirits market.
Hennessy is the leading brand in the Brandy category and Smirnoff is the leading brand in the Vodka category.
Synopsis
Canadeans Consumer and Market Insights report on the Spirits market in Ireland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.
Consumer level trends: Top four consumer trends which influence Spirits consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Ireland Spirits market
Historical and projected consumption in the Ireland Spirits market
Degree of trade up/down-trade in the Ireland Spirits market
Market volume of Ireland Spirits by category
Historical and project market value of Ireland Spirits by category
Winners and losers in the Ireland Spirits market
Segment share of the category and change in market share in the Ireland Spirits market
Category level pricing in the Ireland Spirits market
Retailer and packaging
Leading retailers in the Ireland food market
Leading distribution channels in the Ireland Spirits market
Leading distribution channels by category in the Ireland Spirits market
Ireland Spirits market by type of packaging
Ireland Spirits market by type of packaging closure/outer
Ireland Spirits market by type of packaging, forecasted
Private label performance compared to national brands in the Ireland Spirits market
Leading companies in the Ireland Spirits market by category
Leading brands in the Ireland Spirits market by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the Ireland Spirits market
How the trend is influencing consumption in the Ireland Spirits market
How to target the trend in the Ireland Spirits market
How the trend will evolve in the Ireland Spirits market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Ireland Spirits market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List Of Tables
Table 1: Country indicators - overall alcoholic drinks value and volume, 2014
Table 2: Market value analysis in EUR and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (EUR) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (EUR, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall alcoholic drinks, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development
