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Consumer and Market Insights: Suncare in Romania

Consumer and Market Insights: Suncare in Romania

Category : Consumer Goods
Sub Category : Personal Care and Cosmetics
February  2016  Pages : 41

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Steady economic growth and a robust domestic demand is driving the consumer packaged goods market in Romania. Sun Protection is the leading category both in value and volume terms.  Drug stores and Pharmacies and Hypermarkets and Supermarkets together account for majority of the distribution share in 2015.

Key Findings
- The Suncare market in Romania will register higher growth in value terms during 2015-2020 compared to 2010-2015 

- The Sun Protection category has the highest volume share in the overall Suncare market

- Tube containers made using Rigid Plastics are the most commonly used containers in the Suncare market

- Nivea is the leading brand across all the categories in the Suncare market
- Drug Stores and Pharmacies is the leading distribution channel in the Romanian Cosmetics and Toiletries market.

Canadean's Consumer and Market Insights report on the Suncare market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share  of brands analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels  such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores  and others in 2014 

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
- Value and volume analysis for Romanian Suncare market
- Historic and forecast consumption in Romanian Suncare market
- Category volume consumption analysis by gender, age, education and urbanization
- Degree of trade up/down in Romanian Suncare market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in Romanian Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Romanian Suncare market
- Leading distribution channels (value terms) by category

- Suncare market by type of packaging material/container (in volume terms)
- Suncare market by type of packaging closure/outer (in volume terms)
- Suncare market by type of packaging, forecast (in volume terms)

Brand Share
- Brand share of leading brands (in value terms) by category

- Country context
- Category value and volume data
- Consumer Demographics
- Sector Overview
- Packaging data
- Category definitions
- Channel definitions
- Methodology
- About Canadean
List Of Tables
Table 1: Market value analysis in RON and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$to RON
Table 4: Average prices (RON and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share by categories, 2015
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