Synopsis
This report provides the results for the Make-up market in China from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Detailed category coverage is provided, covering Eye, Face, Lip and Nail Make-up.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011
Summary
Why was the report written?
Marketers in the Chinese Make-up market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Make-up market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. Eye, Face, Lip and Nail Make-up are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.
The data in this report examines over 20 consumer trends that affect the market and examine the share of sales across over 26 consumer groups – providing a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets.
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Make-up Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Eye Make-up
2.2.2 Face Make-up
2.2.3 Lip Make-up
2.2.4 Nail Make-up
2.3 Behavioral Trends and Market Value
2.3.1 Eye Make-up
2.3.2 Face Make-up
2.3.3 Lip Make-up
2.3.4 Nail Make-up
3 Consumption Analysis
3.1 Consumer Profiles by Product Category
3.1.1 Eye Make-up
3.1.2 Face Make-up
3.1.3 Lip Make-up
3.1.4 Nail Make-up
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Make-up Brand Choice and Private Label Shares
4.2.1 Eye Make-up
4.2.2 Face Make-up
4.2.3 Lip Make-up
4.2.4 Nail Make-up
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Make-up
5.1.2 Eye Make-up
5.1.3 Face Make-up
5.1.4 Lip Make-up
5.1.5 Nail Make-up
6 Consumption Impact: Market Valuation
6.1 Make-up Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Make-up Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Make-up Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
7.1 Retailer Share by Volume of Organized Retail
7.1.1 China Make-up Retailer Shares by Volume of Organized Retail
7.2 Retailer Volume Share by Category of Organized Retail
7.2.1 Retail Share by Volume of Organized Retail - Eye Make-up
7.2.2 Retail Share by Volume of Organized Retail - Face Make-up
7.2.3 Retail Share by Volume of Organized Retail - Lip Make-up
7.2.4 Retail Share by Volume of Organized Retail - Nail Make-up
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 A-Best Supermarket Co., Ltd Switching Analysis
7.3.3 Carrefour China Switching Analysis
7.3.4 Dashang Group Switching Analysis
7.3.5 Metro Cash & Carry Switching Analysis
7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching Analysis
7.3.7 Tesco China Switching Analysis
7.3.8 Trust Mart Switching Analysis
7.3.9 Wal-Mart Super center, China Switching Analysis
7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching Analysis
7.3.11 Wumart Stores. Group Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Make-up, by Retailer Used
7.4.1 A-Best Supermarket Co., Ltd
7.4.2 Carrefour China
7.4.3 Dashang Group
7.4.4 Metro Cash & Carry
7.4.5 New Cooperation Joint-stock trade chain CO., Ltd.
7.4.6 Tesco China
7.4.7 Trust Mart
7.4.8 Wal-Mart Super center, China
7.4.9 Wuhan Zhongbai Group Co., Ltd.
7.4.10 Wumart Stores. Group
7.4.11 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Make-up Market
Table 2: Foreign Exchange Rate – CNY Vs. US$, 2011
Table 3: China Survey Respondent Profile (weighted), 2011
Table 4: China Make-up Value Share (%), by Age Groups, 2011
Table 5: China Make-up Value Share (%), by Gender, 2011
Table 6: China Make-up Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: China Make-up Value Share (%) by Education Level Achieved Groups, 2011
Table 8: China Make-up Value Share (%) by Wealth Groups, 2011
Table 9: China Make-up Value Share (%) by Busy Lives Groups, 2011
Table 10: China Eye Make-up Consumer Group Share (% market value), 2011
Table 11: China Face Make-up Consumer Group Share (% market value), 2011
Table 12: China Lip Make-up Consumer Group Share (% market value), 2011
Table 13: China Nail Make-up Consumer Group Share (% market value), 2011
Table 14: China Total Eye Make-up Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: China Total Face Make-up Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: China Total Lip Make-up Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: China Total Nail Make-up Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: China Eye Make-up Consumer Profiles (% consumers by sub-group), 2011
Table 19: China Face Make-up Consumer Profiles (% consumers by sub-group), 2011
Table 20: China Lip Make-up Consumer Profiles (% consumers by sub-group), 2011
Table 21: China Nail Make-up Consumer Profiles (% consumers by sub-group), 2011
Table 22: China Make-up Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 23: China Eye Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 24: China Face Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 25: China Lip Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 26: China Nail Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 27: China, Overall Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 28: China, Eye Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 29: China, Face Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 30: China, Lip Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 31: China, Nail Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 32: China Make-up Market Value (Yuan Renminbi million), by Category, 2011
Table 33: China Make-up Market Value (US$ million), by Category, 2011
Table 34: China Make-up Market Volume (Kg m or Ltrs m), by Category, 2011
Table 35: China Make-up Market Share (US$ million), by Category, 2011
Table 36: China Make-up Expenditure Per Capita (Yuan Renminbi), by Category, 2011
Table 37: China Make-up Expenditure Per Capita (US$), by Category, 2011
Table 38: China Make-up Expenditure Per Household (Yuan Renminbi), by Category
Table 39: China Make-up Expenditure Per Household (US$), by Category
Table 40: China Make-up Market Volume Share (Kg m or Ltrs m), by Category, 2011
Table 41: China Make-up Consumption Per Capita, by Category, 2011
Table 42: China Make-up Consumption Per Household, by Category, 2011
Table 43: China Eye Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 44: China Face Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 45: China Lip Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 46: China Nail Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 47: China Switchers to A-Best Supermarket Co., Ltd for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 48: China Switchers From A-Best Supermarket Co., Ltd for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 49: China Switchers to Carrefour China for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 50: China Switchers From Carrefour China for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 51: China Switchers to Dashang Group for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 52: China Switchers From Dashang Group for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 53: China Switchers to Metro Cash & Carry for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 54: China Switchers From Metro Cash & Carry for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 55: China Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 56: China Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 57: China Switchers to Tesco China for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 58: China Switchers From Tesco China for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 59: China Switchers to Trust Mart for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 60: China Switchers From Trust Mart for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 61: China Switchers to Wal-Mart Super center, China for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 62: China Switchers From Wal-Mart Super center, China for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 63: China Switchers to Wuhan Zhongbai Group Co., Ltd. for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 64: China Switchers From Wuhan Zhongbai Group Co., Ltd. for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 65: China Switchers to Wumart Stores. Group for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 66: China Switchers From Wumart Stores. Group for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 67: China Switchers to Other for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 68: China Switchers From Other for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 69: China Profile of Make-up Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2011
Table 70: China Profile of Make-up Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011
Table 71: China Profile of Make-up Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011
Table 72: China Profile of Make-up Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup, as tracked by the Survey), 2011
Table 73: China Profile of Make-up Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup, as tracked by the Survey), 2011
Table 74: China Profile of Make-up Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011
Table 75: China Profile of Make-up Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011
Table 76: China Profile of Make-up Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011
Table 77: China Profile of Make-up Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011
Table 78: China Profile of Make-up Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011
Table 79: China Profile of Make-up Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: China Make-up Value Share (%), by Age Groups, 2011
Figure 3: China Make-up Value Share (%), by Gender, 2011
Figure 4: China Make-up Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: China Make-up Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: China Make-up Value Share (%) by Wealth Groups, 2011
Figure 7: China Make-up Value Share (%) by Busy Lives Groups, 2011
Figure 8: China Make-up Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 9: China Make-up Market Share (US$ million), by Category, 2011
Figure 10: China Make-up Expenditure Per Capita (US$), by Category, 2011
Figure 11: China Make-up Expenditure Per Household (US$), by Category
Figure 12: China Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m or Ltrs m), 2011
Figure 13: China Eye Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 14: China Face Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 15: China Lip Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 16: China Nail Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 17: China People Who Have Switched Retailer for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
