East Europe Fruit Powders Report 2012

Synopsis
Published by Canadean, the East Europe Fruit Powders Report 2012 provides a detailed analysis of the fruit powders market in East Europe, with data at a regional and individual country level, including forecasts to 2015
Scope
Data includes consumption volumes (million litres & litres per capita) from 2006 to 2011, plus forecasts to 2015 by country.

Percentage market shares are provided for segmentation data, packaging data and distribution (2010 and 2011 actuals, plus 2012 forecasts).

Leading companies’ market shares for 2010 and 2011 are provided.

A market valuation is provided for each country and, where applicable, new products in 2011 are identified by country.

Supporting text includes commentary on current and emerging trends, segmentation, packaging, distribution, pricing/valuation and where applicable, functional products and private label
Summary
Why was the report written?
The East Europe Fruit Powders Report 2012 is an essential guide for anyone with an interest in the fruit powders market and forms part of Canadean’s bestselling series of global soft drinks reports.

What is the current market landscape and what is changing?
Fruit Powders volume has been on a steady decline in recent years

What are the key drivers behind recent market changes?
Fruit powders have been substituted for the convenience of rtd drinks

What makes this report unique and essential to read?
The report comprises of data tables and supporting text, providing information at a regional and country level. The report is compiled from Canadean’s extensive global soft drinks databases which are researched individually by country using our specialist researchers ‘on the ground’. Comprising of 15individual country profiles, plus a regional summary, the report provides an invaluable guide to the latest trends and forecasts in the fruit powders category.
Reasons To Buy
Belarus: The image of fruit powders was seriously damaged in 1990 when the market was full of low quality and even fake products.

Lithuania: Due to improving economy consumers will continue to switch to other soft drinks

Macedonia: Major competition from rtd still drinks and the closure of the main distribution channel, traditional retailers, as well as the poor allocation of shelf space in modern retailers has also contributed to the decline.

Russia: There has been a rapid expansion of recently launched local brands mainly due to the strong appeal of the functional features of the products, which are enhanced with 13 vitamins and essential minerals, including calcium, magnesium, iron and iodine.

Private Label is not big in this category as its cost is so low generally even for branded although it does play a part.