Summary
Due to long recession and sluggish economic growth, price has become one of the key drivers for purchases. Italians are postponing their big-ticket electronic purchases, and the retail market for electrical and electronics is falling both in value and as a percentage of total retail sales. However, sales of smartphones, tablets, and e-readers have remained high, influenced by consumer preference for the latest trendy gadgets. The online channel commanded a share of 10.3% of total category sales in 2014, and customers looking for better deals and convenience will continue to drive the growth of the online channel.
Key Findings
- Electrical and electronics sector is forecast to register a negative growth over the next five years.
- Customers are looking for products that offer high connectivity and that are integrated with other devices they are using, which makes wearable electronics popular in Italy.
- Specialist retailers were the largest channel with 79.2% of consumer electronics sales in 2014.
- The online channel commanded a share of 10.3% of total category sales in 2014 and will increase its market share to 25.2% by 2019.
Synopsis
“Electrical and Electronics Retailing in Italy - Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.
What else does this report offer?
- A thorough analysis of consumer trends changing economic and population factors
- Both qualitative and quantitative insights and analysis of the shifting electrical and electronics retail dynamics for communication equipment, computer hardware and software, consumer electronics, household appliances, photographic equipment from 2009 to 2019
- The report further covers the sales of electrical and electronics products through the following channels from 2009 to 2019: Electrical and electronics specialists; online; hypermarkets, supermarkets and hard-discounters; music, video, book, stationery and entertainment software specialists; value, variety stores and general merchandise retailers; department stores; other general and non-specialist direct retailers; cash and carries and warehouse clubs; other specialist retailers and convenience Stores (including Independents) and gas stations
- An overview of key electrical and electronics retailers operating across the product segment and their presence across channels
Reasons To Buy
- Gain a comprehensive knowledge on electrical and electronics sector in the Italian retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behaviour trends in electrical and electronics category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
- Understand the fastest growing categories including communications equipment, computer hardware and software. consumer electronics, household appliances and photographic equipment in the market, with insights on performance across key channels from 2009, with forecasts until 2019
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and Technology trends influencing the electrical and electronics market
- Analysis of key international and domestic players operating in the electrical and electronics market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 An economy with a rising unemployment and growing debt levels
3.1.1 Italian economy shows signs of modest recovery after two years of recession
3.1.2 Households rebuild their savings influenced by gloomy economic conditions
3.1.3 Services sector remains the dominant sector for employment
3.1.4 Threat of deflation is a concern for the Italian economy
3.1.5 Ongoing fiscal austerity and rising unemployment impacts the household consumption
3.2 Italy's population growth rate declines due to economic downturn
4 Italian Shoppers
4.1 Retail sales plummet against a backdrop of low consumer confidence
4.2 Shopping tourist contribute in a major way towards retail sales in the country
4.3 Growing internet and social media usage affect consumer's purchasing behavior
4.4 An increasing aging population deters retail sales growth across specific categories
5 Doing Business in Italy
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Geography
5.1.4 Infrastructure and logistics
5.2 Jobs Act set to bring in labor market reform
5.3 Stability Law 2015 may have negative impact on retailers
5.4 Taxation in Italy
5.4.1 Corporate income tax
5.4.2 Withholding tax
5.4.3 Indirect tax
5.4.4 Value added tax (VAT)
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Electrical and Electronics
6.2.1 Electrical and Electronics by Channel
6.2.2 Electrical and Electronics by Category
6.3 Electrical and Electronics Category Analysis
6.3.1 Communications Equipment
6.3.2 Computer Hardware and Software
6.3.3 Consumer Electronics
6.3.4 Household Appliances
6.3.5 Photographic Equipment
6.4 Major Retailers
6.4.1 Electrical and Electronics
7 Appendix
7.1 Definitions
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: Italy Electrical and Electronics Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 2: Italy Electrical and Electronics Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 3: Italy Electrical and Electronics Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 4: Italy Electrical and Electronics Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 5: Italy Electrical and Electronics Retail Segmentation (% value), by Channel Group, 2009-2019
Table 6: Italy Electrical and Electronics Retail Sales (EUR mn), by Category 2009-2014
Table 7: Italy Electrical and Electronics Retail Sales Forecast (EUR mn), by Category 2014-2019
Table 8: Italy Electrical and Electronics Retail Sales (US$ mn), by Category 2009-2014
Table 9: Italy Electrical and Electronics Retail Sales Forecast (US$ mn), by Category 2014-2019
Table 10: Italy Electrical and Electronics Retail Segmentation (% value), by Category, 2009-2019
Table 11: Italy Communications Equipment Retail Sales (EUR mn), by Channel Group 2009-2014
Table 12: Italy Communications Equipment Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 13: Italy Communications Equipment Retail Sales (US$ mn), by Channel Group 2009-2014
Table 14: Italy Communications Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 15: Italy Communications Equipment Retail Segmentation, by Channel Group, 2009-2019
Table 16: Italy Computer Hardware and Software Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 17: Italy Computer Hardware and Software Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 18: Italy Computer Hardware and Software Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 19: Italy Computer Hardware and Software Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 20: Italy Computer Hardware and Software Retail Segmentation, by Channel Group, 2009-2019
Table 21: Italy Consumer Electronics Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 22: Italy Consumer Electronics Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 23: Italy Consumer Electronics Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 24: Italy Consumer Electronics Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 25: Italy Consumer Electronics Retail Segmentation, by Channel Group, 2009-2019
Table 26: Italy Household Appliances Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 27: Italy Household Appliances Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 28: Italy Household Appliances Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 29: Italy Household Appliances Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 30: Italy Household Appliances Retail Segmentation, by Channel Group, 2009-2019
Table 31: Italy Photographic Equipment Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 32: Italy Photographic Equipment Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 33: Italy Photographic Equipment Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 34: Italy Photographic Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 35: Italy Photographic Equipment Retail Segmentation, by Channel Group, 2009-2019
Table 36: Key Electrical and Electronics Retailers in Italy
Table 37: Italy Exchange Rate EUR-US$ (Annual Average), 2009-2014
Table 38: Italy Exchange Rate EUR-US$ (Annual Average), 2015-2019
Table 39: Conlumino Retail Channel Definitions
Table 40: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2008-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2008-2014
Figure 3: GDP Value and Growth (EUR billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (EUR billion, %),2014-2019
Figure 5: Gross Domestic Savings Rate (% of GDP), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014E
Figure 7: Unemployment Rate(%), 2004-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of Italy (EUR billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014, and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (EUR), 2006 and 2014
Figure 17: Per Capita Spend (EUR) and Total Retail Spend by Age Group (%), 2006 and 2014
Figure 18: Consumer Confidence Index from 2011-2014
Figure 19: Tourist arrivals to Italy, (in thousands),2009 and 2014
Figure 20: Social Network users and Penetration, Jan-2015
Figure 21: Rise in aging population and median age to affect overall consumer spending
Figure 22: Key Components of Doing Business in Italy
Figure 23: Share of Electrical and Electronics in Total Retail Sales, 2014 and 2019
Figure 24: Retail Sales Value and Growth (EUR billion, %) of Electrical and Electronics, 2014-2019
Figure 25: Spend per Head on Electrical and Electronics, 2014 and 2019
Figure 26: Online Spend in Electrical and Electronics and Growth (EUR billion, %), 2014-2019
Figure 27: Online Share of total Electrical and Electronics Spend, 2014 and 2019
Figure 28: Spending per Channel in Electrical and Electronics (%) 2014 and 2019
Figure 29: Italy Electrical and Electronics Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 30: Italy Electrical and Electronics Retail Market Dynamics, by Channel Group, 2009-2019
Figure 31: Italy Electrical and Electronics Retail Sales and Forecast (EUR mn), by Category 2009-2019
Figure 32: Italy Electrical and Electronics Retail Market Dynamics, by Category 2009-2019
Figure 33: Italy Communications Equipment Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 34: Italy Computer Hardware and Software Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 35: Italy Consumer Electronics Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 36: Italy Household Appliances Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 37: Italy Photographic Equipment Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 38: The Triangulated Market Sizing Methodology
