Enterprise mobility is a growing area of opportunity for mobile network operators as the consumer segment represents a more fierce area of competition. Effective execution can ensure continued growth from highly valued revenue streams from wireless carrier’s best customers – the enterprise segment. In addition to a more cost-effective operation, there are many other advantages to an effective mobile device management strategy including improved sales, operational efficiencies, customer satisfaction, improved productivity, and business expansion. This research evaluates the current state and future of mobile devices and management for the enterprise. The report analyzes approaches to existing issues, such as BYOD and Cloud, as well as anticipated future areas. The report includes an outlook for 2014 to 2019 and associated forecasting. Topics covered in the report includes: • Technology and Business Trends: A review of the underlying technology supporting enterprise mobile devices and business issues • Select Vendor Analysis: Analysis of how select vendors will position themselves to capitalize on enterprise mobility • Analysis of Managed Mobility Services: Evaluation of MDM, MAM, and MCM • Market Analysis and Forecasts: A global and regional assessment of the market size and forecasts from 2014 to 2019 All report purchases include time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.
Table of Contents
1 Introduction 7
1.1 Executive Summary 7
1.2 Topics Covered 11
1.3 Target Audience 12
1.4 Companies Mentioned 12
2 Enterprise Mobile Device Overview 14
2.1 Devices and Issues 14
2.1.1 Mobility Platform 15
2.1.2 Bring Your Own Device (BYOD) 17
2.1.3 History of Enterprise Mobile Devices 20
2.1.4 Bring Your Own Tablet 21
2.1.5 Consumerization of IT 28
2.2 The Importance of Enterprise Mobile Device 28
3 Enterprise Mobility Management 32
3.1 Mobile Device Management (MDM) 32
3.2 Mobile Application Management 33
3.3 Financial Management 33
3.3.1 Technical Assistance 33
3.3.2 Security 34
3.4 Mobile Business Intelligence (Mobile BI) 34
3.4.1 Mobile BI Applications 35
3.5 Mobile Security 37
4 Mobile Device Management 40
4.1 MDM Technology 40
4.2 Key Trends 44
4.2.1 Identity and Access Management (IAM) 44
4.2.2 Designing an Effective Mobility IAM Solution 49
4.2.3 Key Trends in Security and Risk Management 50
4.2.4 Risks and Challenges 51
4.2.5 Contributing Factors 52
4.2.6 Security Measures 53
4.3 Mobile App Development for User Experience 54
4.3.1 Mobile Collaboration and Content 59
4.3.2 Challenges 61
5 Enterprise Mobility Infrastructure 62
5.1 Enterprise Mobility Framework 63
5.2 MDM Ecosystem 65
5.3 MDM Vendors Strategies 67
5.4 Key Players Rank in MDM 67
5.5 Airwatch LLC 69
5.5.1 Business Overview 69
5.5.2 SWOT Analysis 69
5.6 Good Technology Inc. 70
5.6.1 Business Overview 70
5.6.2 SWOT Analysis 71
5.7 Fiberlink Communication Corp 72
5.7.1 Business Overview 72
5.7.2 SWOT Analysis 72
5.8 MobileIron inc 73
5.8.1 Business Overview 73
5.8.2 SWOT Analysis 74
5.1 Vendor Product Portfolio and Strategy 75
5.1.1 MobileIron inc 75
5.1.2 Fiberlink Communication Corp 75
5.1.3 Good Technology Inc 76
5.1.4 AirWatch LLC 76
6 Enterprise Device Market Dynamics 77
6.1 Mobile Device Types 77
6.2 Market Size and Share: SmartPhones 80
6.3 Enterprise Mobility Outlook 2014-2019 82
6.4 Future Enterprise Device Marketplace 87
7 Mobile Device Management Market Analysis 90
7.1 MDM Enterprise Software Market by End-user Segmentation 90
7.2 The Global MDM Market: 2014 – 2019 91
7.2.1 Global MDM Revenue: 2014 – 2019 91
7.2.2 Regional Outlook of the Market: 2014 - 2019 93
7.2.3 Asia Pacific 2014 - 2019 93
7.2.4 Europe 2014 - 2019 94
7.2.5 Middle East & Africa 2014 - 2019 96
List of Figures
Table 1: Global MDM Revenue 2014 - 2019 91
Table 2: Asia Pacific MDM Revenue 2014 - 2019 93
Table 3: Europe MDM Revenue 2014 - 2019 95
Table 4: Middle East and Africa MDM Revenue 2014 - 2019 96
List of Tables
Figure 1: Typical Architecture for BYOD 24
Figure 2: Architecture for BYOT technology 26
Figure 3: Mobility Needs Survey 29
Figure 4: Smartphones Sales vs. All Other Mobile Devices Sales in 2014 81
Figure 5: Global Smartphone Growth 2009 - 2014 82
Figure 6: Global MDM Market 2014 - 2019 92
Figure 7: Asia Pacific Market 2014 - 2019 94
Figure 8: Europe MDM Market 2014 - 2019 95
Figure 9: Middle East and Africa MDM Market 2014 - 2019 97
