Firmenich: Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction in the Global Flavor and Fragrance Industry

Firmenich: Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction in the Global Flavor and Fragrance Industry

Category : Food & Beverages
Sub Category : Food Flavor
September  2016  Pages : 36



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This new report from VPGMarketResearch provides insightful analysis of Firmenich capabilities, goals and strategies in the global flavor and fragrance market.  The report presents a worldwide strategic overview of the flavor and fragrance market, including:

• Review of major geographic regions (USA, Europe, Asia). • Analysis of key product categories (flavors, fragrances, aroma chemicals, essential oils). • Five-year sales forecasts by product category and geographic region.

The analysis of Firmenich includes:

• Major products and services, including fragrances (fine, technical), flavors,   aroma chemicals (high-volume standard products, high-volume specialties,   low-volume specialties), essential oils, and others.

• Know-how in chemical technology, biotechnology, aromacology and related fields.

• Sales force in the U.S., and other international markets.

• Major sales office locations.

• Distribution strategies.

• Major promotional tactics.

• Business goals and strategies, including internal expansion, acquisitions, and divestitures.

• Specific business, new product development and marketing objectives and strategies.

• Major strengths and weaknesses.

• Anticipated acquisitions, joint ventures and divestitures.

Contains 36 pages 2 tables

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