Flavor Appeal in Chocolate

Summary
This report provides an understanding of the most appealing flavor types within the chocolate category and outlines consumer preferences for individual flavors within those types. It highlights opportunities for flavor innovation within the category by offering a "deep dive" into regional, demographic, and country-specific nuances using insight from Canadean Consumer's 2015 Q2 global survey.


Synopsis
- Includes proprietary data from Canadean Consumer's 2015 Q2 global survey.

- Offers a "deep dive" into demographic and regional nuances in flavor preferences for chocolate.

- Provides inspiration from product examples throughout the brief that showcase best-in-class flavor innovations in chocolate.

- Delivers insight into the appeal of individual flavors within popular flavor types in the chocolate category.

Reasons To Buy
- Which flavor type in the chocolate category is the most appealing to consumers?

- Which countries and demographics present opportunities for flavor innovation in chocolate?

- What factors encourage trial of new chocolate flavors? Does this vary by age?

- How does the appeal of individual flavors stack up against each other within a flavor type?

Key Highlights
Women are more likely to prefer indulgent dessert flavors such as cookie, caramel, and tiramisu whereas men have a stronger preference for fruity flavors like strawberry, raisin, and coconut.

Seniors aged over 65 find macadamia-flavored chocolates more appealing than other age cohorts.