This report provides an understanding of the most appealing flavor types within the soup category and outlines consumer preferences for individual flavors within those types. It highlights key opportunities for flavor innovation within the category by offering a "deep dive" into regional, demographic, and country-specific nuances using insight from Canadean Consumer's 2015 Q2 global survey.
- Includes proprietary data from Canadean Consumer's 2015 Q2 consumer survey.
- Offers a "deep dive" into demographic and regional nuances in flavor preferences for soup.
- Draw inspiration from product examples that showcase best-in-class flavor innovations in soup.
- Gain insight into the appeal of individual flavors within popular flavor types in the soup category.
Reasons To Buy
- Which flavor type in the soup category is the most appealing to consumers?
- Which countries and demographics present opportunities for flavor innovation in soup?
- What factors encourage trial of new soup flavors? Does this vary by age?
- How do individual flavors stack up against each other in terms of consumer appeal within a flavor type?
Older consumers are more conservative with their soup flavor preferences. Seniors aged 65-plus find traditional vegetable flavors like leek more appealing than other age cohorts.
Women are more likely to prefer vegetable flavors such as tomato, broccoli, and carrot, whereas men have a stronger preference for meaty flavors like beef, chicken, and bacon.