Synopsis
• Market Focus – The Prepared Meals Market in Denmark, to 2016 is the result of Canadean’s extensive market research
• The report presents quantitative analysis on Prepared Meals consumption trends in Denmark, covering Prepared Meals consumption volumes and values at market and category level for the latest financial year (current year) and the extreme ends of the historical and forecast periods. The report also presents the current year’s data for top brands and distribution channels
• This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop the market data. This allows domestic and foreign companies to identify the market dynamics and to understand which categories and segments are showing growth in the coming years
Scope
Detailed category coverage is provided, covering three product segments that include: Pizza, Ready Meals, and Meal Kits.
Detailed product sales segmentation is provided for both volume and value data, and the current year’s data for leading brands and distribution channels at category level.
Future forecasts allow marketers to understand the future pattern of market trends, from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
Summary
Why was the report written?
• This report provides authoritative and granular data on the Prepared Meals market in Denmark to help marketers understand the trends and the underlying reasons behind them
• Based upon primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans
What is the current market landscape and what is changing?
• This report provides authoritative and granular data on the Prepared Meals market in Denmark to help marketers understand the trends and the underlying reasons behind them
• Based upon primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans
What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest data on market dynamics in the Danish Prepared Meals market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
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Table Of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Category definitions
1.2.2 Distribution Channel definitions
1.2.3 Volume Units and Aggregations
1.2.4 Methodology Summary
2 Denmark Prepared Meals Market Overview
2.1 Prepared Meals Market Analysis by Value
2.1.1 Overall Prepared Meals Market Value
2.1.2 Prepared Meals Market Value by Category
2.2 Prepared Meals Market Analysis by Volume
2.2.1 Overall Prepared Meals Market Volume
2.2.2 Prepared Meals Market Volume by Category
3 Denmark Pizza Market Overview
3.1 Pizza Value Analysis
3.1.1 Pizza Market by Value
3.1.2 Pizza Market Value by Segments
3.2 Pizza Volume Analysis
3.2.1 Pizza Market by Volume
3.2.2 Pizza Market Volume by Segments
3.3 Pizza Market Value Analysis by Brands, 2011
3.4 Pizza Market Value by Distribution Channel, 2011
4 Denmark Ready Meals Market Overview
4.1 Ready Meals Value Analysis
4.1.1 Ready Meals Market by Value
4.1.2 Ready Meals Market Value by Segments
4.2 Ready Meals Volume Analysis
4.2.1 Ready Meals Market by Volume
4.2.2 Ready Meals Market Volume by Segments
4.3 Ready Meals Market Value Analysis by Brands, 2011
4.4 Ready Meals Market Value by Distribution Channel, 2011
5 Denmark Meal Kits Market Overview
5.1 Meal Kits Value Analysis
5.1.1 Meal Kits Market by Value
5.1.2 Meal Kits Market Value by Segments
5.2 Meal Kits Volume Analysis
5.2.1 Meal Kits Market by Volume
5.2.2 Meal Kits Market Volume by Segments
5.3 Meal Kits Market Value by Distribution Channel, 2011
6 Appendix
6.1 About Canadean
6.2 Disclaimer
List Of Tables
Table 1: Category definitions – Prepared Meals Market
Table 2: Distribution Channel definitions – Prepared Meals Market
Table 3: Volume Units for Prepared Meals Market
Table 4: Denmark Prepared Meals Market Value (DKK m)
Table 5: Denmark Prepared Meals Market Value (USD m)
Table 6: Denmark Prepared Meals Market Value (DKK m) by Category
Table 7: Denmark Prepared Meals Market Value (USD m) by Category
Table 8: Denmark Prepared Meals Market Volume (Kg m)
Table 9: Denmark Prepared Meals Market Volume (Kg m) by Category
Table 10: Denmark Pizza Market Value (DKK m)
Table 11: Denmark Pizza Market Value (USD m)
Table 12: Denmark Pizza Market Value (DKK m) by Segments
Table 13: Denmark Pizza Market Value (USD m) by Segments
Table 14: Denmark Pizza Market Volume (Kg m)
Table 15: Denmark Pizza Market Volume (Kg m) by Segments
Table 16: Denmark Pizza Market Value by Brands (DKK m), 2011
Table 17: Denmark Pizza Market Value by Brands (USD m), 2011
Table 18: Denmark Pizza Market Value by Distribution Channel (DKK m), 2011
Table 19: Denmark Pizza Market Value by Distribution Channel (USD m), 2011
Table 20: Denmark Ready Meals Market Value (DKK m)
Table 21: Denmark Ready Meals Market Value (USD m)
Table 22: Denmark Ready Meals Market Value (DKK m) by Segments
Table 23: Denmark Ready Meals Market Value (USD m) by Segments
Table 24: Denmark Ready Meals Market Volume (Kg m)
Table 25: Denmark Ready Meals Market Volume (Kg m) by Segments
Table 26: Denmark Ready Meals Market Value by Brands (DKK m), 2011
Table 27: Denmark Ready Meals Market Value by Brands (USD m), 2011
Table 28: Denmark Ready Meals Market Value by Distribution Channel (DKK m), 2011
Table 29: Denmark Ready Meals Market Value by Distribution Channel (USD m), 2011
Table 30: Denmark Meal Kits Market Value (DKK m)
Table 31: Denmark Meal Kits Market Value (USD m)
Table 32: Denmark Meal Kits Market Value (DKK m) by Segments
Table 33: Denmark Meal Kits Market Value (USD m) by Segments
Table 34: Denmark Meal Kits Market Volume (Kg m)
Table 35: Denmark Meal Kits Market Volume (Kg m) by Segments
Table 38: Denmark Meal Kits Market Value by Distribution Channel (DKK m), 2011
Table 39: Denmark Meal Kits Market Value by Distribution Channel (USD m), 2011
List Of Figures
Figure 1: Denmark Prepared Meals Market Value (DKK m)
Figure 2: Denmark Prepared Meals Market Value (DKK m) by Category
Figure 3: Denmark Prepared Meals Market Share (%) by Category
Figure 4: Denmark Prepared Meals Market Volume (Kg m)
Figure 5: Denmark Prepared Meals Market Volume (Kg m) by Category
Figure 6: Denmark Pizza Market Value (DKK m)
Figure 7: Denmark Pizza Market Value (DKK m) by Segments
Figure 8: Denmark Pizza Market Volume (Kg m)
Figure 9: Denmark Pizza Market Volume (Kg m) by Segments
Figure 10: Denmark Pizza Market Value by Brands (DKK m), 2011
Figure 11: Denmark Pizza Market Value by Distribution Channel (DKK m), 2011
Figure 12: Denmark Ready Meals Market Value (DKK m)
Figure 13: Denmark Ready Meals Market Value (DKK m) by Segments
Figure 14: Denmark Ready Meals Market Volume (Kg m)
Figure 15: Denmark Ready Meals Market Volume (Kg m) by Segments
Figure 16: Denmark Ready Meals Market Value by Brands (DKK m), 2011
Figure 17: Denmark Ready Meals Market Value by Distribution Channel (DKK m), 2011
Figure 18: Denmark Meal Kits Market Value (DKK m)
Figure 19: Denmark Meal Kits Market Value (DKK m) by Segments
Figure 20: Denmark Meal Kits Market Volume (Kg m)
Figure 21: Denmark Meal Kits Market Volume (Kg m) by Segments
Figure 22: Denmark Meal Kits Market Value by Distribution Channel (DKK m), 2011
