Market Focus: Trends and Developments in the Confectionery sector in Argentina

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Argentine Confectionery market. This allows for the rapid identification of key growth opportunities across major Confectionery categories.

Key Findings
- There is growing demand for innovative and hybrid Confectionery variants among the young and the adult Argentineans who seek unique experiences

- Argentina's Confectionery market offers a robust growth opportunity, driven by the country's increased working population, rapid urbanization, and rising disposable income

- Increasing consumption of Sugar Confectionery and Chocolates in terms of volume is expected to drive changes in all types of packaging demands by 2018

- Local Confectionery manufacturers such as Grupo Arcor dominate the Argentinean Confectionery market

- Chocolate is the largest category by value while Sugar Confectionery is the fastest growing category

Synopsis
Rising inflation is a concern in Argentina that has led to increased production costs, thereby impacting the margins of Confectionery products. Marketers need to launch more mass brands or value packs to appeal to the price conscious consumers. Additionally, there is a growing demand for innovative and hybrid Confectionery variants among the young and the adult Argentineans who seek unique experiences.

Reasons To Buy
This report brings together consumer insight and market data to provide a comprehensive brief of the Argentine Confectionery market. This allows for the rapid identification of key growth opportunities across major Confectionery categories.