In accordance with Global and China Online Tourism Industry Report, 2012-2015 released by Sino Market Insight, the market size of China’s online tourism industry is predicted to hit RMB 317.9 billion in 2015.
Chinese online tourism market size reached RMB 131.37 billion in 2011, and the figure is expected to be up to RMB 317.9 billion in 2015 with a CAGR of 24.72%, higher than the world’s 10.64%.
As for the market segments of the online tourism industry in China, the revenue from flight tickets, hotels and vacation trips contributed 61.2%, 25.6% and 10.7% respectively to the total revenue of the industry in 2011. In the four years to come, the share of revenue from flight tickets will suffer a slight decline, while the revenue from hotels and vacation trips will enjoy a rising proportion.
According to the ranking of the world’s 14 major online tourism players by revenue in 2011, the top five were OTAs, while vertical search and media type enterprises only took 4 seats. Moreover, in terms of multiple indicators like profit and gross margin, the media and search enterprises represented by Tripadvisor and Qunar.com have not made great impact on OTAs represented by Priceline and Ctrip.
OTA will still maintain its pivotal position in the online tourism market and its profit model is becoming increasingly mature. The vertical search and media model may make breakthroughs in user visits, but its development will be affected to some extent given that it fails to render an effective profit-making mechanism.
The report covers 8 chapters and 196 charts, and underscores the market size of global online tourism industry, the market size, competitive landscape and related sectors (travel, hotel, aviation and internet) of Chinese online tourism industry, habits of Chinese online tourism consumers, and 11 global and 14 Chinese online tourism enterprises, etc.
1. Online Tourism
1.1 Overview
1.2 Classification
1.3 Industrial Chain
2. Global Online Tourism Market
2.1 North America
2.2 Europe
2.3 Asia
2.4 Latin America
3. Online Tourism Market in China
3.1 Background
3.2 Market Size
3.3 Market Structure
3.4 Competitive Landscape
4. Online Tourism Related Industries in China
4.1 Tourism Industry
4.1.1 Inbound Tourism
4.1.2 Domestic Tourism
4.1.3 Outbound Tourism
4.1.4 Travel Agency
4.2 Hotel Industry
4.3 Aviation Industry
4.4 Internet
5. Habits of Online Tourism Consumers
6. Key Global Online Tourism Enterprises
6.1 Expedia
6.1.1 Profile
6.1.2 Financial Data
6.1.3 Revenue Structure
6.1.4 Prospects and Performance Prediction in 2012-2014
6.2 Priceline
6.2.1 Profile
6.2.2 Financial Data
6.2.3 Revenue Structure
6.2.4 Prospects and Performance Prediction in 2012-2014
6.3 Travelzoo
6.3.1 Profile
6.3.2 Operating Data
6.3.3 Financial Data
6.3.4 Revenue Structure
6.3.5 Prospects and Performance Prediction in 2012-2014
6.4 Tripadvisor
6.4.1 Profile
6.4.2 Operation
6.4.3 Financial Data
6.4.4 Revenue Structure
6.4.5 Clients
6.4.6 Prospects and Performance Prediction in 2012-2014
6.5 HomeAway
6.5.1 Profile
6.5.2 Financial Data
6.5.3 Revenue Structure
6.5.4 Prospects and Performance Prediction in 2012-2014
6.6 Kayak
6.6.1 Profile
6.6.2 Financial Data
6.6.3 Revenue Structure
6.6.4 Prospects and Performance Prediction in 2012-2014
6.7 Wotif
6.7.1 Profile
6.7.2 Financial Data
6.7.3 Revenue Structure
6.7.4 Prospects and Performance Prediction in 2012-2014
6.8 Orbitz
6.8.1 Profile
6.8.2 Financial Data
6.8.3 Revenue Structure
6.8.4 Prospects and Performance Prediction in 2012-2014
6.9 Travelport
6.9.1 Profile
6.9.2 Financial Data
6.9.3 Revenue Structure
6.9.4 Prospects and Performance Prediction in 2012-2014
6.10 Amadeus
6.10.1 Profile
6.10.2 Financial Data
6.10.3 Revenue Structure
6.10.4 Prospects and Performance Prediction in 2012-2014
6.11 MakeMyTrip
6.11.1 Profile
6.11.2 Financial Data
6.11.3 Revenue Structure
6.11.4 Prospects and Performance Prediction in 2012-2014
7. Major Online Tourism Companies in China
7.1 Ctrip.com International, Ltd
7.1.1 Profile
7.1.2 Financial Data
7.1.3 Revenue Structure
7.1.4 Prospects and Performance Prediction in 2012-2014
7.2 elong.com
7.2.1 Profile
7.2.2 Financial Data
7.2.3 Revenue Structure
7.2.4 Prospects and Performance Prediction in 2012-2014
7.3 Tempus Global Travel Holding Ltd
7.3.1 Profile
7.3.2 Financial Data
7.3.3 Revenue Structure
7.3.4 Clients
7.3.5 Shareholding companies
7.3.6 Prospects and Performance Prediction in 2012-2014
7.4 Tuniu.com
7.5 Uzai.com
7.6 Besttone Holding Co., Ltd.
7.7 LvMaMa.Com
7.8 17u.cn
7.9 Qunar.Com
7.10 KUXUN.CN
7.11 www.lvren.cn
7.12 DaoDao.com
7.13 MangoCity.com
7.14 Travelzen Limited
8. Company Ranking
List of Figures
Operators and Key Enterprises of China Online Tourism Industry
Diagram of China Online Tourism Industry
Global Online Tourism Market Size, 2009-2015E
Online Tourism Market Size in the U.S., 2009-2015E
Penetration Rate of Online Tourism in the U.S., 2008-2012
Online Tourism Market Size in Europe, 2009-2015E
Penetration Rate of Online Tourism in Europe, 2008-2012
Penetration Rate of Online Tourism in Asia, 2008-2012
Penetration Rate of Online Tourism in Latin America, 2008-2012
Development Progress of China Online Tourism Industry
Monthly Number of Users Covered by Online Tourism in China, Jan. 2011-Jun. 2012
Total Revenue of Tourism Industry and Online Tourism Penetration in China, 2008-2015E
Transaction Size of China’s Online Tourism Market, 2008-2015E
Revenue of OTAs in China, 2008-2015E
Market Size of Online Tourism Search Service in China, 2007-2012
Users of Online Tourism Search Service in China, 2007-2012
Online Tourism Market Structure in China, 2011
Number of Customers Booking Hotels Online in China, 2008-2015E
Revenue Structure of OTAs in China’s Travel Reservation Market, 2008-2015E
Revenue of OTA Hotels in China, 2008-2015E
Growth Rate of Revenue from OTA Hotels and Flight Tickets in China, 2008-2015E
Share of Revenue from OTA Hotels in Total Revenue of Hotels in China, 2011-H1 2012
Share of Room Nights of OTA Hotels through Online Distribution in China, 2012
Monthly Page Views Per User of Main Online Tourism Websites in China, 2011
Monthly Effective Viewing Duration Per User of Main Online Tourism Websites in China, 2011
Inventory of Domestic Hotels on Major Online Hotel Platforms, 2011-H1 2012
Inventory of Overseas Hotels on Major Online Hotel Platforms, Q2 2012
Inbound Visitors in China, 2009-2012
Inbound Overnight Visitors in China, 2009-2012
Foreign Exchange Earnings from Inbound Tourism in China, 2009-2012
Inbound Visitors in Key Provinces and Cities of China, 2009-2012
Top 10 Tourist Source Countries or Regions Outreaching Inbound Visitors, Q2 2012
Top 10 Tourist Source Countries or Regions Receiving Inbound Visitors, Q2 2012
Top 10 Regions Organizing Domestic Tourism by Visitor Number, Q2 2012
Visitors of Domestic Tourism in Key Provinces and Cities of China, H1 2012
Top 10 Regions of Domestic Tourism by Visitor Number, Q2 2012
Outbound Visitors in China, 2011-H1 2012
Destinations of Outbound Tourism, Q2 2012
Inbound Visitors Received by Travel Agencies in China, 2011-H1 2012
Inbound Visitors Outreached by Travel Agencies in China, 2011-H1 2012
Outbound Visitors Organized by Travel Agencies in China, 2011-H1 2012
Outbound Visitor Days Organized by Travel Agencies in China, 2011-H1 2012
Domestic Visitors Received by Travel Agencies in China, 2011-H1 2012
Domestic Visitors Organized by Travel Agencies in China, 2011-H1 2012
Monthly Number of Star-rated Hotels in Operation in China, 2011-Aug. 2012
Monthly Growth Rate of Star-rated Hotels in Operation in China, 2011-Aug. 2012
Number of Budget Hotels and Growth Rate in China, 2006-H1 2012
Market Share of Budget Hotels in China, H1 2012
Rooms of Budget Hotels in China by Province, H1 2012
Passenger Load Factor of Airlines in China by Month, 2010-2012
Passenger Load Factor of Domestic Routes of Airlines in China by Month, 2010-2012
Passenger Load Factor of International Routes of Airlines in China by Month, 2010-2012
Average Fare of Domestic Routes of Airlines in China by Month, 2008-2012
Average Fare of International Routes of Airlines in China by Month, 2008-2012
Internet Users and Penetration in China, 2008-H1 2012
Chinese Netizens’ Usage of Network Applications, Dec. 2011-Jun. 2012
Users of Travel Reservation and Usage Rate, Dec. 2011-Jun. 2012
Ages of Users of Online Hotel Service in China, Jun. 2012
Monthly Income of Users of Online Hotel Service in China, Jun. 2012
Unit Price of Room Per Night of Online Hotels Reserved by Users, 2012
Factors Concerned by Chinese Users Choosing Hotel Group Purchase Websites, 2012
Network Channels of Potential Online Tourism Users Accessing Information, 2012
Employees and R&D Investment of Expedia, 2007-2011
Financial Data of Expedia, 2007-2012
Revenue Structure of Expedia by Product, 2007-2012
Revenue Structure of Expedia by Region, 2007-2012
Performance Prediction of Expedia, 2012-2014
Employees of Priceline, 2007-2011
Financial Data of Priceline, 2007-2012
Revenue Structure of Priceline by Product, 2007-2012
Revenue Structure of Priceline by Region, 2007-2011
Performance Prediction of Priceline, 2012-2014
Employees and Sales & Marketing Input of Travelzoo, 2007-2011
Sales & Marketing Input of Travelzoo, Q1 2011-Q2 2012
Number of Users and Page Views of Travelzoo, 2007-2011
Number of Users and Page Views of Travelzoo, Q1 2011-Q2 2012
Financial Data of Travelzoo, 2007-2011
Financial Data of Travelzoo, Q1 2011-Q2 2012
Revenue Structure of Travelzoo by Product, 2009-2011
Revenue Structure of Travelzoo by Product, Q1 2011-Q2 2012
Revenue Structure of Travelzoo by Region, 2007-2011
Revenue Structure of Travelzoo by Region, Q1 2011-Q2 2012
Performance Prediction of Travelzoo, 2012-2014
Financial Data of TripAdvisor, 2007-2011
Financial Data of TripAdvisor, Q1 2011-Q2 2012
Revenue Structure of TripAdvisor by Product, 2009-2011
Revenue Structure of TripAdvisor by Product, Q1 2011-Q2 2012
Revenue Structure of TripAdvisor by Region, 2009-2012
Revenue Structure of TripAdvisor by Region, Q1 2011-Q2 2012
Performance Prediction of TripAdvisor, 2012-2014
Employees and R&D Investment of HomeAway, 2007-2011
Employees and R&D Investment of HomeAway, Q1 2011-Q2 2012
Financial Data of HomeAway, 2007-2011
Financial Data of HomeAway, Q1 2011-Q2 2012
Revenue Structure of HomeAway by Product, 2007-2011
Revenue Structure of HomeAway by Product, Q1 2011-Q2 2012
Revenue Structure of HomeAway by Region, 2009-2011
Revenue Structure of HomeAway by Region, Q1 2011-Q2 2012
Performance Prediction of HomeAway, 2012-2014
Employees of Kayak, 2007-2011
Financial Data of Kayak, 2007-2011
Financial Data of Kayak, Q1 2011-Q2 2012
Revenue Structure of Kayak by Product, 2007-2011
Revenue Structure of Kayak by Region, 2008-2011
Performance Prediction of Kayak, 2012-2014
Employees and R&D Investment of Wotif, 2008-2012
Financial Data of Wotif, 2008-2012
Revenue Structure of Wotif by Product, 2008-2012
Revenue Structure of Wotif by Region, 2008-2012
Performance Prediction of Wotif, 2012-2014
Employees of Orbitz, 2007-2011
Financial Data of Orbitz, 2007-2011
Financial Data of Orbitz, Q1 2011-Q2 2012
Revenue Structure of Orbitz by Product, 2007-2011
Revenue Structure of Orbitz by Product, Q1 2011-Q2 2012
Revenue Structure of Orbitz by Region, 2007-2011
Revenue Structure of Orbitz by Region, Q1 2011-Q2 2012
Performance Prediction of Orbitz, 2012-2014
Employees and R&D Investment of Travelport, 2008-2011
Financial Data of Travelport, 2007-2011
Financial Data of Travelport, Q1 2011-Q2 2012
Revenue Structure of Travelport by Product, 2008-2011
Revenue Structure of Travelport by Product, Q1 2011-Q3 2011
Revenue Structure of Travelport by Region, 2008-2011
Revenue Structure of Travelport by Region, Q1 2011-Q2 2012
Performance Prediction of Travelport, 2012-2014
Employees and R&D Investment of Amadeus, 2009-2011
Financial Data of Amadeus, 2007-2011
Financial Data of Amadeus, Q1 2011-Q2 2012
Revenue Structure of Amadeus by Product, 2007-2011
Revenue Structure of Amadeus by Product, Q1 2011-Q2 2012
Profit & Gross Margin of Amadeus by Product, 2007-2011
Performance Prediction of Amadeus, 2012-2014
Employees of MakeMyTrip, 2010-2012
Financial Data of MakeMyTrip, 2008-2012
Financial Data of MakeMyTrip, Q1 2011-Q2 2012
Operating Data of MakeMyTrip, 2008-2011
Revenue Structure of MakeMyTrip by Product, 2008-2012
Revenue Structure of MakeMyTrip by Product, Q1 2011-Q2 2012
Profit & Gross Margin of MakeMyTrip by Product, 2008-2012
Profit & Gross Margin of MakeMyTrip by Product, Q1 2011-Q2 2012
Performance Prediction of MakeMyTrip, 2012-2014
Employees of Ctrip, 2008-2011
Financial Data of Ctrip, 2006-2011
Financial Data of Ctrip, Q1 2011-Q2 2012
Revenue Structure of Ctrip by Product, 2006-2011
Revenue Structure of Ctrip by Product, Q1 2011-Q2 2012
Performance Prediction of Ctrip, 2012-2014
Employees and R&D Investment of eLong, 2007-2011
Sales and Marketing Input of eLong, Q1 2011-Q2 2012
Financial Data of eLong, 2007-2011
Financial Data of eLong, Q1 2011-Q2 2012
Revenue Structure of eLong by Product, 2007-2011
Revenue Structure of eLong by Product, Q1 2011-Q2 2012
Performance Prediction of eLong, 2012-2014
Employees and R&D Investment of Tempus, 2007-2012
Financial Data of Tempus, 2007-2012
Financial Data of Tempus, Q1 2011-Q2 2012
Revenue Structure of Tempus by Product, 2007-2012
Profit & Gross Margin of Tempus by Product, 2007-2012
Revenue Structure of Tempus by Region, 2011-2012
Name List and Revenue Contribution of Tempus’s Top 5 Clients, 2007-2011
Net profit of Tempus’s Shareholding Companies, 2007-2011
Performance Prediction of Tempus, 2012-2014
Development Overview of Tuniu
Performance Prediction of Tuniu, 2012-2014
Development Overview of Uzai
Performance Prediction of Uzai, 2012-2014
Performance Prediction of 118114, 2012-2014
Scenic Spot Quantity of LvMaMa Online Marketing Platform, 2008-2012
Development Overview of LvMaMa
Performance Prediction of LvMaMa, 2012-2014
Corporate Structure of 17u.cn
Development Overview of 17u
Performance Prediction of 17u, 2012-2014
Development Overview of Qunar
Performance Prediction of Qunar, 2012-2014
Development Strategy of Kuxun
Development Strategy of Kuxun.cn
Performance Prediction of Kuxun, 2012-2014
Visitors Structure of lvren.cn
Development Overview of lvren
Performance Prediction of Lvren, 2012-2014
Development Overview of DaoDao
Performance Prediction of DaoDao, 2012-2014
Affiliation Diagram of MangoCity
Development Overview of MangoCity
Performance Prediction of MangoCity, 2012-2014
Overview of Travelzen
Performance Prediction of Travelzen, 2012-2014
Ranking of Online Tourism Enterprises by Revenue, 2011
Ranking of Online Tourism Enterprises by Operating Income, 2011
Ranking of Online Tourism Enterprises by Gross Margin, 2011
Ranking of Online Tourism Enterprises by Employee Number, 2011
Ranking of Online Tourism Enterprises by Net Income, 2011
Ranking of Online Tourism Enterprises by R&D Investment, 2011
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