Global Cloud Computing: Infrastructure, Platforms, and Services 2014 - 2019

Table of Contents
EXECUTIVE SUMMARY 9
INTRODUCTION 11
1.1 ENTERPRISE IT SYSTEMS DEVELOPMENT 11
1.2 DEFINITION OF CLOUD COMPUTING 11
1.3 “PAY AS YOU GO” MODEL 12
1.4 CLOUD COMPUTING VERSUS VIRTUALIZATION 13
1.5 LEVELS OF CLOUD COMPUTING SERVICES 13
1.5.1 WEB APPLICATIONS 14
1.5.2 SOFTWARE AS A SERVICE (SAAS) 15
1.5.3 PLATFORM AS A SERVICE (PAAS) 15
1.5.4 INFRASTRUCTURE AS A SERVICE (IAAS) 16
1.5.5 COMMUNICATION AS A SERVICE (CAAS) 17
1.5.6 METAL AS A SERVICE (MAAS) 18
1.5.7 ANYTHING AS A SERVICE (XAAS) 18
GLOBAL CLOUD COMPUTING MARKET FORECASTS 2014 - 2019 19
2.1 GLOBAL CLOUD COMPUTING MARKET VALUE 2014 - 2019 19
2.2 MARKET VALUE BY SEGMENT 2014 - 2019 21
2.2.1 SEGMENT MARKET SHARE 2014 - 2019 23
2.2.2 SEGMENT GROWTH RATE 2014 - 2019 25
2.2.3 SAAS MARKET VALUE AND GROWTH RATE 2014 - 2019 27
2.2.4 IAAS MARKET VALUE AND GROWTH RATE 2014 - 2019 29
2.2.5 PAAS MARKET VALUE AND GROWTH RATE 2014 - 2019 31
2.3 MARKET VALUE BY REGION 2014 - 2019 33
2.3.1 REGION MARKET SHARE 2014 - 2019 35
2.3.2 REGION GROWTH RATE 2014 - 2019 37
2.3.3 NORTH AMERICA MARKET VALUE AND GROWTH RATE 2014 - 2019 39
2.3.4 WESTERN EUROPE MARKET VALUE AND GROWTH RATE 2014 - 2019 41
2.3.5 EASTERN EUROPE MARKET VALUE AND GROWTH RATE 2014 - 2019 43
2.3.6 MIDDLE EAST AND AFRICA MARKET VALUE AND GROWTH RATE 2014 - 2019 45
2.3.7 ASIA PACIFIC MARKET VALUE AND GROWTH RATE 2014 - 2019 47
2.3.8 REST-OF-WORLD MARKET VALUE AND GROWTH RATE 2014 - 2019 49
2.4 MARKET VALUE BY CLOUD TYPE (PUBLIC AND PRIVATE) 2014 - 2019 50
2.4.1 MARKET SHARE BY CLOUD TYPE 2014 - 2019 52
2.4.2 GROWTH RATES BY CLOUD TYPE 2014 - 2019 54
2.4.3 PUBLIC CLOUD MARKET VALUE AND GROWTH RATE 2014 - 2019 56
2.4.4 PRIVATE CLOUD MARKET VALUE AND GROWTH RATE 2014 - 2019 58
BARRIERS AND CHALLENGES TO CLOUD ADOPTION 60
3.1 ENTERPRISES RELUCTANCE TO CHANGE 60
3.2 RESPONSIBILITY OF DATA SECURITY EXTERNALIZED 60
3.2.1 LOSS OF CONTROL 60
3.3 SECURITY CONCERNS ARE REAL 61
3.4 CYBERATTACKS 61
3.4.1 SMES OPERATE WITH SEVERE BUDGET RESTRICTIONS 61
3.4.2 PROLIFIC USE OF INTERNET INCREASES THREATS OF CYBERATTACKS 62
3.5 UNCLEAR AGREEMENTS 62
3.5.1 SLAS DO NOT GUARANTEE DOWNTIME REQUIREMENTS WILL BE MET 62
3.5.2 SECONDARY CSPS NEGOTIATE CONTRACTS ON A CONTRACT TO CONTRACT BASIS 63
3.5.3 ENTERPRISES ARE ENTITLED TO CREDIT FOR DOWNTIME “ON-REQUEST” 63
3.5.4 VARYING TIMEFRAMES FOR CALCULATING UPTIME 63
3.5.5 DIFFERENT CLOUD SERVICES HAVE DIFFERENT SLAS 64
3.6 COMPLEXITY IS A DETERRENT 64
3.6.1 INHERENT COMPLEXITY IN THE CLOUD COMPUTING ENVIRONMENT 64
3.6.2 INTEGRATING ENTERPRISE PROCESSES AROUND THE CLOUD IS A COMPLEX TASK 64
3.6.3 INTEGRATION IS A BIG ISSUE WITH SAAS DEPLOYMENT 65
3.7 LACK OF CLOUD INTEROPERABILITY 66
3.7.1 DENIAL OF SWITCHING CSPS AND CLOUDS 66
3.7.2 CSPS OPT-OUT OF CLOUD INTEROPERABILITY 66
3.7.3 CHALLENGES FACED WHEN MOVING APPLICATIONS BETWEEN CLOUDS 66
3.8 SERVICE PROVIDER RESISTANCE TO AUDITS 67
3.8.1 INDUSTRY BEST PRACTICES ARE STILL DEVELOPING 67
3.8.2 RESISTANCE TO AUDIT SIGNALS CAUTION 67
3.9 VIABILITY OF THIRD-PARTY PROVIDERS 68
3.10 ACCEPTANCE ISSUES 68
3.11 NO MOVE OF SYSTEMS AND DATA IS WITHOUT COST 69
3.12 LACK OF INTEGRATION FEATURES IN THE PUBLIC CLOUD RESULTS IN REDUCED FUNCTIONALITY 70
HARDWARE AND SOFTWARE 71
4.1 INCREASING IMPORTANCE OF HARDWARE 71
4.2 REDUCED NEED FOR PROVISIONING STORAGE: A SERVER AND A SWITCH 71
4.3 CLOUD HARDWARE WILL BECOME A COMMODITY 71
4.4 LOW-POWER PROCESSORS AND CHEAPER CLOUDS 72
4.5 FASTER INTERCONNECTS 72
4.6 INCREASING SEPARATION OF SOFTWARE AND HARDWARE 72
4.7 RISE OF PAAS 73
4.8 INCREASING POPULARITY OF JAVASCRIPT/HTML5 BASED APPS 73
4.9 STRONGER IDENTITY MANAGEMENT SYSTEMS 73
4.10 MEMORY SOLUTIONS FOR SOFTWARE AND HARDWARE SYSTEMS 73
4.11 INCREASING USE OF MODULAR SOFTWARE 74
4.12 TOP IAAS VENDORS 74
4.13 TOP SOFTWARE VENDORS 75
FUTURE CLOUD COMPUTING APPLICATIONS 76
5.1 LEVERAGING CLOUD FOR WEARABLE TECHNOLOGY 76
5.1.1 WEARABLE TECHNOLOGY IS POISED FOR SIGNIFICANT GROWTH 76
5.1.2 CLOUD-BASED SERVICES PROVIDE A PLATFORM FOR GROWTH 76
5.1.3 EXAMPLES OF CLOUD-SERVICES LEVERAGED BY WEARABLE TECHNOLOGY 76
5.1.4 BOTTLENECKS TO GROWTH OF WEARABLE TECHNOLOGY 78
5.2 INCREASING ACCEPTANCE IN THE GOVERNMENT SECTOR 78
5.2.1 US GOVERNMENT’S CONSOLIDATION OF DATACENTERS TO CUT COSTS 79
5.2.2 CSPS BUILDING CAPACITY TO SERVICE GOVERNMENT AGENCIES 80
5.2.3 LEVERAGE CLOUD FOR CITIZEN SERVICES 80
5.2.4 LEVERAGE CLOUD TO SUPPORT LOCAL ENTERPRISES 81
5.3 CLOUD COMPUTING FOR MEDIA AND ENTERTAINMENT 82
5.3.1 THE CASE OF NETFLIX 82
5.3.2 A TOOL TO INCREASE SUBSCRIPTION REVENUES 82
5.3.3 CLOUD SERVICES TO DEVELOP STRONGER LINKS WITH FANS 83
5.3.4 CLOUD SERVICES TO INCREASE REVENUE GENERATION CAPACITY 83
5.3.5 CLOUD SERVICES TO REDUCE DATACENTER FOOTPRINT 83
5.3.6 CLOUD SERVICES FOR CONTROLLING DIGITAL SUPPLY CHAIN 84
5.4 CLOUD COMPUTING FOR HEALTHCARE 84
5.4.1 US HEALTHCARE REGULATIONS MANDATE CLOUD ADOPTION 84
5.4.2 HEAVY PENALTIES FOR LOSS OF PHI 85
5.4.3 HEALTHCARE’S WAIT AND WATCH APPROACH 85
5.4.4 CLOUD-BASED SOLUTIONS FOR HEALTHCARE 85
5.4.5 ADOPTION OF DESKTOP VIRTUALIZATION IN HEALTHCARE 86
5.4.6 CLOUD FOR REGIONAL WELLNESS SERVICES 86
5.4.7 CLOUD FOR PENETRATING RURAL MARKETS 87
5.5 CLOUD COMPUTING FOR TELECOMS 87
5.5.1 THE CLOUD EXPANDS THE TELECOMS SERVICE PROVIDER PRODUCT PORTFOLIO 87
5.5.2 SME ARE AN ATTRACTIVE POCKET FOR TELECOM 88
5.5.3 COMCAST DEVELOPS A CLOUD MARKETPLACE FOR SMES 88
5.5.4 CLOUD-BASED HOME SECURITY AND HOME MONITORING SYSTEMS 89
5.5.5 MORE CLOUD OPPORTUNITIES 89
5.6 CLOUD COMPUTING FOR INSURANCE 90
5.6.1 CLOUD-BASED TECHNOLOGY PROVIDE PLATFORMS TO INCREASE MARKET SHARE 90
5.6.2 CLOUD-BASED TECHNOLOGY EXPANDS PRODUCT PORTFOLIO 90
5.7 CLOUD COMPUTING FOR UTILITIES AND OVERALL ENERGY SECTOR 91
5.7.1 SMART METERING IN EUROPE 92
5.7.2 CLOUD-BASED SMART METERING PROJECTS 92
5.7.3 CLOUD AND DATA 92
5.7.4 CLOUD AND COLLABORATION 93
5.7.5 CLOUD AND PRODUCTION OPERATIONS 93
5.7.6 CLOUD AND CUSTOMER ENGAGEMENT 93
5.8 CLOUD COMPUTING FOR PHARMACEUTICALS 94
5.8.1 CLOUD-BASED SERVICES ARE UNDER-UTILIZED BY PHARMA COMPANIES 94
5.8.2 LEVERAGE CLOUD COMPUTING TO REDUCE COSTS AND SAVE TIME 94
5.8.3 CLOUD-BASED DIGITAL MARKET PLATFORM 95
5.8.4 CLOUD-BASED ON-DEMAND ANALYTICAL PLATFORMS 95
5.8.5 SHIFTING NON-CORE OPERATIONS TO THE CLOUD 96
5.9 CLOUD COMPUTING FOR FINANCIAL SERVICES 96
5.9.1 SMALL BANKS FIND IT EASIER TO SHIFT TO THE CLOUD 97
5.9.2 CLOUD-BASED PAYMENTS PROCESSING 97
5.9.3 CLOUD-BASED DOCUMENT MANAGEMENT 98
5.9.4 BANK OF AMERICA’S PILOT TEST WITH THE CLOUD 98
5.9.5 CLOUD-BASED MOBILE BANKING 99
5.9.6 REGULATORY BARRIERS RESTRICT WIDE ADOPTION OF CLOUD-BASED ANALYTICS 99
5.9.7 CLOUD-BASED MONTE CARLO SIMULATIONS 100
5.9.8 PRIVATE CLOUDS 100
RECOMMENDATIONS FOR ENTERPRISE 101
6.1 WHEN CLOUD COMPUTING IS NOT AN OPTION 101
6.1.1 RISK OF EXTERNAL DEPENDENCIES 101
6.1.2 SCALABILITY COMES AT A COST 101
6.2 APPROACH CLOUD COMPUTING FROM A STRATEGIC PERSPECTIVE 102
6.2.1 WHAT ENTERPRISE MUST CONSIDER WHEN DEVELOPING A CLOUD STRATEGY 103
6.3 TRADE-OFF BETWEEN LOCATION OF DATACENTER AND SERVICE PORTFOLIO 103
6.4 ENTERPRISES MUST HAVE STRICT SECURITY AND COMPLIANCE LEVELS 104
6.5 DEVELOP A REALISTIC COST ESTIMATE 104
6.5.1 ALLOCATE FOR HIDDEN COSTS 105
6.6 CONDUCT CSP BACKGROUND CHECKS 105
6.7 ADD SUBSTANCE TO THE TERM “SECURITY” 106
6.7.1 DATA SECURITY MEASURES 106
6.7.2 PHYSICAL AND PERSONNEL PROTECTIONS AND RESTRICTIONS 106
6.7.3 GEOGRAPHIC LOCATION OF DATACENTER 107
6.8 UNDERSTAND AUDIT OPTIONS 107
6.8.1 EXISTING SERVICE STANDARDS ARE NON-COMPREHENSIVE 107
6.8.2 ADD “RIGHT TO AUDIT” CLAUSE IN THE CONTRACT 107
6.9 VIABILITY OF THIRD-PARTY PROVIDERS 108
6.10 FORMULATE AN EXIT STRATEGY 109
6.10.1 PREPARE FOR ENTERPRISE’S EXIT 109
6.10.2 PREPARE FOR CSP’S EXIT 109
6.11 EVALUATE ALL APPLICATIONS IN A STEP-BY-STEP APPROACH 110
6.12 REVIEW THE CONTRACT IN DETAIL 110
6.12.1 PREPARE A SERVICE CHECKLIST 111
RECOMMENDATIONS FOR CLOUD SERVICE PROVIDERS 113
7.1 WORK SIDE-BY-SIDE WITH THE CUSTOMER 113
7.2 UNDERSTAND YOUR CUSTOMER 113
7.3 DEVELOP MARKETING PLAN FOR A NON-TECHNICAL AUDIENCE 114
7.4 STRESS HEAVILY ON SECURITY MEASURES 114
7.4.1 CUSTOMER’S PERCEPTION OF SECURITY IS CENTRAL TO ALIGNING NEEDS WITH CAPABILITIES 114
7.4.2 MATCH SMES SECURITY REQUIREMENTS 114
7.4.3 SECURITY REQUIREMENTS VARY FROM CUSTOMER-TO-CUSTOMER 114
7.4.4 SMES RESIST INSTALLING FIREWALLS TO MINIMIZE COSTS 115
7.4.5 DEMONSTRATE SECURITY MEASURES 115
7.5 DETERMINE THE OPTIMAL PRICE 115
7.5.1 ADJUST PRICING STRATEGY AS REQUIRED 116
7.5.2 UNDERSTAND CUSTOMER’S EXISTING IT COSTS 116
7.6 REORIENT SALES TEAM 117
7.7 PROVIDE SUPPORT WITH INTEGRATION 117
7.8 GUIDELINES FOR MAKING A SALES PITCH 117
7.9 EDUCATING SMES 118

List of Figures
Table 1: Global Cloud Computing Market Value and Growth Rate 2014 - 2019 19
Table 2: Market Value by Segment (USD Billions) 2014 - 2019 21
Table 3: Market Share by Segment 2014 - 2019 23
Table 4: Segment Growth Rate 2014 - 2019 25
Table 5: SAAS Market Value and Growth Rate 2014 - 2019 27
Table 6: IAAS Market value and Growth Rate 2014 - 2019 29
Table 7: PAAS Market Value and Growth Rate 2014 - 2019 31
Table 8: Market Value by Region (USD Billion) 2014 - 2019 33
Table 9: Market Share by Region 2014 - 2019 35
Table 10: Region Growth Rate 2014 - 2019 37
Table 11: North America Market Value and Growth Rate 2014 - 2019 39
Table 12: Western Europe Market Value and Growth Rate 2014 - 2019 41
Table 13: Eastern Europe Market Value and Growth Rate 2014 - 2019 43
Table 14: The Middle East and Africa Market Value and Growth Rate 2014 - 2019 45
Table 15: Asia Pacific Market Value and Growth Rate 2014 - 2019 47
Table 16: Rest-of-World Market Value and Growth Rate 2014 - 2019 49
Table 17: Market Value by Cloud Type (USD Billion) 2014 - 2019 50
Table 18: Market Share by Cloud Type 2014 - 2019 52
Table 19: Growth Rates by Cloud Type 2014 - 2019 54
Table 20: Public Cloud Market Value and Growth Rate 2014 - 2019 56
Table 21: Private Cloud Market Value and Growth Rate 2014 - 2019 58
Table 22: Top IAAS Vendors 75
Table 23: Top Software Vendors 75

List of Tables
Figure 1: Cloud Computing 12
Figure 2: Cloud Computing Services 14
Figure 3: Global Cloud Computing Market Value and Growth Rate 2014 - 2019 20
Figure 4: Market Value by segment 2014-2019 22
Figure 5: Market Share by Segment 2014 - 2019 24
Figure 6: Segment Growth Rate 2014 - 2019 26
Figure 7: SAAS Market Value and Growth Rate 2014 - 2019 28
Figure 8: IAAS market Value and Growth Rate 2014 - 2019 30
Figure 9: PAAS Market Value and Growth Rate 2014 - 2019 32
Figure 10: Market Value by Region 2014 - 2019 34
Figure 11: Market Share by Region 2014 - 2019 36
Figure 12: Region Growth Rate 2014 - 2019 38
Figure 13: North America Market Value and Growth Rate 2014 - 2019 40
Figure 14: Western Europe Market Value and Growth Rate 2014 - 2019 42
Figure 15: Eastern Europe Market Value and Growth Rate 2014 - 2019 44
Figure 16: Middle East and Africa Market Value and Growth Rate 2014 - 2019 46
Figure 17: Asia Pacific Market Value and Growth Rate 2014 - 2019 48
Figure 18: Market Value by Cloud Type (Public vs. Private) 2014 - 2019 51
Figure 19: Market Share by Cloud Type (Public vs. Private) 2014 - 2019 53
Figure 20: Growth Rates by Cloud Type (Public vs. Private) 2014 - 2019 55
Figure 21: Public Cloud Market Value and Growth Rate 2014 - 2019 57
Figure 22: Private Cloud Market Value and Growth Rate 2014 - 2019 59

Menu 2

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam.

Menu 3

Eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.