About energy drinks
Energy drinks are a category of non-alcoholic beverages that contain stimulants such as caffeine in combination with numerous other ingredients such as taurine, methylxanthines, amino acids, herbal extracts, and vitamin B, which provide consumers with an energy boost. Energy drinks, which are often slightly carbonated, deliver instant energy as well as physical and mental stimulation. They also contain large amounts of caffeine and other stimulants, and sugar or other sweeteners, herbal extracts, and amino acids.
Technavio's analysts forecast the global energy drinks market to grow at a CAGR of 12.69% and 12.11%, in terms of revenue and volume, respectively, over the period 2014-2019.
Covered in this report
This report covers the present scenario and growth prospects of the global energy drinks market for the period 2015-2019. To calculate the market size, the report considers revenue generated from the retail sales of energy drink products in both on-trade and off-trade channels.
Based on products type, the global energy drinks market can be classified into the following segments:
Energy drinks
Energy shots
Energy mixers
The report also covers the segmentation of the market based on the sale of energy drinks using various distribution channels:
Hypermarkets and supermarkets
On-trade
Independent retailers
Convenience stores
Others (vending machines, gas stations, cash and carry retailers, and online retailers)
Key vendors
Coca-Cola
Monster Beverages
PepsiCo
Red Bull
Rockstar
Other prominent vendors
AriZona Beverage
Celsius
Crunk Energy Drink
CSC Brands LP
Dark Dog Energy Drink
Dr Pepper Snapple Group
Hector Beverages
Hiball
Hype Energy USA
ID Life
Jaguar Energy Drink
Living Essentials
Mad Croc Brands
MusclePharm
National Beverage
Oceanside Energy Beverages
Otsuka Holdings
Power Drinks
Scheckter’s Organic Energy
SK Energy Shots
Suntory Beverages
Unique Beverage
ViSalus
Vital Pharmaceuticals
Vital4U
Xyience Xenergy
Key market driver
Innovation in terms of formulation
For a full, detailed list, view our report
Key market challenge
Negative publicity through mass media
For a full, detailed list, view our report
Key market trend
Launch of new product lines
For a full, detailed list, view our report
Key questions answered in this report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Offerings of the top vendors
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by product type
Market overview
PART 07: Market segmentation by product category
Market overview
PART 08: Market segmentation by packaging type
Market overview
PART 09: Market segmentation by label type
Market overview
PART 10: Market segmentation by distribution channel
Market overview
PART 11: Geographical segmentation
By revenue
PART 12: Key leading countries
PART 13: Market drivers
PART 14: Impact of drivers
PART 15: Market challenges
PART 16: Impact of drivers and challenges
PART 17: Market trends
PART 18: Vendor landscape
Competitive scenario
Market Share Analysis 2014
Other prominent vendors
PART 19: Key vendor analysis
Coca-Cola
Monster Beverage
PepsiCo
Red Bull
Rockstar
PART 20: Appendix
List of abbreviations
PART 21: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Global energy drinks market by product type
Exhibit 03: Global energy drinks market 2014-2019 ($ billions)
Exhibit 04: Global energy drinks market 2014-2019 (billion ounces)
Exhibit 05: Five forces analysis
Exhibit 06: Global energy drinks market product segmentation by revenue 2014
Exhibit 07: Global energy drinks market by product category (revenue) 2014
Exhibit 08: Global energy drinks market by packaging type (revenue) 2014
Exhibit 09: Global energy drinks market by label type (revenue) 2014
Exhibit 10: Global energy drinks market by distribution channel (revenue) 2014
Exhibit 11: Geographical segmentation of global energy drinks market by revenue (%)
Exhibit 12: Geographical segmentation of global energy drinks market ($ billions)
Exhibit 13: Key leading countries by revenue
Exhibit 14: Urbanization by region 2014
Exhibit 15: Impact of drivers
Exhibit 16: Impact of drivers and challenges
Exhibit 17: Global energy drinks market by vendor segmentation (revenue) 2014
Exhibit 18: Business segmentation by revenue 2014
Exhibit 19: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 20: Geographical segmentation by revenue 2014
Exhibit 21: Business segmentation by revenue 2014
Exhibit 22: Revenue comparison by business segmentation 2013 and 2014 ($ millions)
Exhibit 23: Pepsi Co: Geographical segmentation by revenue 2014