Market analysis of gluten-free packaged food
Technavio market research analyst predicts the gluten-free packaged food market to grow at a CAGR of around 6% during the forecast period. The rising number of coeliac patients and gluten-related allergies are the primary drivers of the growth of this market. Coeliac disease is caused due to the presence of gluten protein found in grains such as wheat, barley and rye and affects the digestive system causing fatigue, anemia, and intestinal problems. A gluten-free diet is the only effective treatment currently. According to the National Foundation for Celiac Awareness (NFCA), around 1 in 133 persons in the U.S. suffers from celiac disease, with nearly 83% of the cases being undiagnosed or misdiagnosed.
The introduction of new gluten-free food products is also expected to contribute to the market growth during the forecast period. Pulses are now being used to create gluten-free pasta, baked goods, and snacks in the international food market. For instance, Dialsi Tagliatelle, a gluten-free pasta made with rice flour has a slightly rough texture to picks up sauces generously and is extremely popular among consumers and food experts.
Product segmentation and analysis of the gluten free packaged food market
Ready to eat meals
The bakery food segment dominated the market during 2014 with a market share of around 64%. The report predicts this segment to retain its leadership until the end of 2019 growing at a rate of around 7%. The US is the market leader in this segment contributing 16% of the global market sales. The introduction of new products in the gluten-free bakery food segment is the primary growth driver for this market.
Geographical segmentation and analysis of the gluten free packaged food market
The Americas accounted for the largest market share of around 41% during 2014. Italy is the market leader in this region followed by UK, France, Italy, Spain, and Germany. The increasing number of celiac patients and the rising awareness of gluten-free foods are driving the growth of the market in this region.
Competitive landscape and key vendors
The global gluten-free packaged food market is highly fragmented due to the presence of both key vendors and private players operating across the globe. Vendors are using celebrity endorsements and fashion shows to showcase new trends in gluten-free packaged foods. The report predicts the market to be more competitive during the forecast period due to several product launches, price wars, mergers, and acquisition.
The key vendors in the market are
Other vendors in the market include Alara Wholefoods, Aleia Gluten Free Foods, Big Oz, Blue Diamond Growers, Bob's Red Mill Natural Foods, Doves Farm, Enjoy Life Foods, FARMO, Kelkin, Kellogg, and Kraft Heinz.
Key questions answered in the report include
What will the market size and the growth rate be in 2019?
What are the key factors driving the global gluten-free packaged food market?
What are the key market trends impacting the growth of the global gluten-free packaged food market?
What are the challenges to market growth?
Who are the key vendors in the gluten-free packaged food market?
What are the market opportunities and threats faced by the vendors in the gluten-free packaged food market?
Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
What are the key outcomes of the five forces analysis of the global gluten-free packaged food market?
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