Global Outdoor Advertising Market 2014-2018

Global Outdoor Advertising Market 2014-2018

Category : ICT & Media
Published On : October  2014
Pages : 91



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About Outdoor Advertising
Outdoor advertising is a format of advertising in which the focus is on the consumers when they are out of their home in public places, in transit, or in commercial location. It is a mass-market medium used for broad messages, branding, and support campaigns. The outdoor advertising spending is split between physical and digital. Traditional physical outdoor media includes billboards, street furniture, transit displays, and commercial displays. Digital outdoor media includes any outdoor advertising media that is connected to networks such as smart billboards. 
 TechNavio's analysts forecast the Global Outdoor Advertising market to grow at a CAGR of 5.75 percent over the period 2013-2018.
Covered in this Report
This report covers the present scenario and the growth prospects of the Global Outdoor Advertising market for the period 2014-2018. To calculate the market size, the report takes into account the revenue generated from both traditional and digital outdoor advertisings. Based on the medium, the market is classified into the following four types:
• Billboard
• Transit Advertising
• Street Furniture
• Alternative Media
The report presents the vendor landscape and a corresponding detailed analysis of the key market vendors. It also presents the geographical segmentation of the market along with the key leading countries. In addition, the report includes the major drivers that influence the growth of the Global Outdoor Advertising market. It also outlines the challenges faced by the vendors and the market at large as well as the key trends that are emerging in the market.
Key Regions
• Americas 
• APAC 
• EMEA
Key Vendors
• CBS
• Clear Channel Outdoor
• JCDecaux
• Lamar Advertising
• Stroer Media
Other Prominent Vendors
 
• Adams Outdoor Advertising
• AdSpace Networks
• AirMedia
• APG | SGA
• APN Outdoor
• Burkhart Advertising
• Captivate Network
• Cemusa
• Clear Media
• Daktronics
• DDI Signs
• Epamedia
• EuroMedia Group
• Eye Airports
• Fairway Outdoor Advertising
• IZ-ON Media
• Primedia Outdoor
• Titan Outdoor
• Van Wagner Communication
• Zoom Media
Market Driver
• Infrastructure Expansion
• For a full, detailed list, view our report
Market Challenge
• Competition from Alternative Mediums
• For a full, detailed list, view our report
Market Trend
• Advancement in Mobile Commerce
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Snapshot
06.2 Market Overview
06.3 Market Size and Forecast
06.4 Interaction of Outdoor Advertising Platform with Other Advertising Platform
06.4.1 Interaction of Outdoor Advertisement with Broadcast Television
06.4.2 Interaction of Outdoor Advertisement with Radio
06.4.3 Interaction of Outdoor Advertisement with Newspaper
06.4.4 Interaction of Outdoor Advertisement with Magazines
06.4.5 Interaction of Outdoor Advertisement with Internet
06.5 Five Forces Analysis
07. Market Segmentation by Type
07.1 Global Outdoor Advertising Market by Type 2013-2018
07.2 Global Traditional Outdoor Advertising Market
07.2.1 Market Size and Forecast
07.3 Global Digital Outdoor Advertising Market
07.3.1 Market Size and Forecast
08. Market Segmentation by Medium
08.1 Global Outdoor Advertising Market by Medium 2013
09. Geographical Segmentation
09.1 Global Outdoor Advertising Market by Geographical Segmentation 2013
10. Key Leading Countries
10.1 US
10.1.1 Overview
10.1.2 Economic Indicators
10.1.3 Population Growth and Age Structure in the US
10.1.4 Monetary Development and Inflation in the US
10.1.5 Unemployment in the US
10.2 Japan
10.2.1 Introduction
10.2.2 Inflation in Japan
10.3 China
10.3.1 Introduction
10.3.2 Inflation in China
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
18.1 Competitive Scenario
18.2 Other Prominent Vendors
19. Key Vendor Analysis
19.1 CBS
19.1.1 Key Facts
19.1.2 Business Overview
19.1.3 Business Segmentation
19.1.4 Business Strategy
19.1.5 Key Information
19.1.6 SWOT Analysis
19.2 Global Outdoor Advertising market
19.2.1 Key Facts
19.2.2 Business Overview
19.2.3 Business Segmentation by Revenue 2013
19.2.4 Business Segmentation by Revenue 2011-2013
19.2.5 Geographical Segmentation by Revenue 2013
19.2.6 Business Strategy
19.2.7 Recent Developments
19.2.8 SWOT Analysis
19.3 JCDecaux
19.3.1 Key Facts
19.3.2 Business Overview
19.3.3 Business Segmentation
19.3.4 Business Segmentation by Revenue 2012 and 2013
19.3.5 Geographical Segmentation by Revenue 2013
19.3.6 Business Strategy
19.3.7 Recent Developments
19.3.8 SWOT Analysis
19.4 Lamar Advertising
19.4.1 Key Facts
19.4.2 Business Overview
19.4.3 Advertising Displays
19.4.4 Business Strategy
19.4.5 Recent Developments
19.4.6 SWOT Analysis
19.5 Stroer Media
19.5.1 Key Facts
19.5.2 Business Overview
19.5.3 Business Segmentation by Revenue 2013
19.5.4 Business Segmentation by Revenue 2012 and 2013
19.5.5 Geographical Segmentation by Revenue 2013
19.5.6 Business Strategy
19.5.7 Recent Developments
19.5.8 SWOT Analysis
20. Other Reports in this Series


List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Global Outdoor Advertising Market Snapshot
Exhibit 3: Types of Outdoor Advertising
Exhibit 4: Medium of Outdoor Advertising
Exhibit 5: Global Outdoor Advertising Market 2014-2018 (US$ billion)
Exhibit 6: Global Outdoor Advertising Market by Type 2013-2018 (US$ billion)
Exhibit 7: Global Outdoor Advertising Market by Type 2013-2018
Exhibit 8: Global Traditional Outdoor Advertising Market 2014-2018 (US$ billion)
Exhibit 9: Global Digital Outdoor Advertising Market 2014-2018 (US$ billion)
Exhibit 10: Global Outdoor Advertising Market by Medium 2013
Exhibit 11: Outdoor Advertising Medium
Exhibit 12: Global Outdoor Advertising Market by Geographical Segmentation 2013
Exhibit 13: US GDP in (US$ billions) and US GDP Growth Rate 2008-2013
Exhibit 14: Contribution of Various Sectors to US GDP 2013
Exhibit 15: US GDP per Capita 2008-2013 (US$)
Exhibit 16: US Population 2008-2013 (in million)
Exhibit 17: US Population by Age Structure 2013 (in million)
Exhibit 18: Federal Fund Rate in the US 2008-2013
Exhibit 19: Inflation in the US 2008-2013
Exhibit 20: Unemployment Rate in the US 2008-2013
Exhibit 21: GDP Per Capita and GDP Growth Rate in Japan 2008-2013
Exhibit 22: CPI Inflation in Japan 2008-2013
Exhibit 23: GDP Per Capita and GDP Growth Rate in China 2008-2013
Exhibit 24: Saving Rate in China as Percent of GDP 2008-2013
Exhibit 25: CPI Inflation in China 2008-2013
Exhibit 26: Business Segmentation of CBS by Revenue 2013
Exhibit 27: Clear Channel Outdoor: Business Segmentation by Revenue 2013
Exhibit 28: Clear Channel Outdoor: Business Segmentation by Revenue 2011-2013 (US$ billion)
Exhibit 29: Clear Channel Outdoor: Geographical Segmentation by Revenue 2013
Exhibit 30: JCDecaux: Business Segmentation 2013
Exhibit 31: JCDecaux: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 32: JCDecaux: Geographical Segmentation by Revenue 2013
Exhibit 33: Lamar Advertising: Advertising Displays 2013
Exhibit 34: Stroer Media: Business Segmentation by Revenue 2013
Exhibit 35: Stroer Media: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 36: Stroer Media: Geographical Segmentation by Revenue 2013




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