About Public Relations
PR is a reputation management tool deployed by organizations to enhance their credibility. It helps organizations understand and influence opinions and behavior of the target audience to establish or maintain their goodwill in the market. It has numerous benefits, with the power to reach mass audience being the predominant advantage. Newspapers and TV are the leading forms of mediums for PR. Another major factor that fosters market growth is cost-effectiveness of PR campaigns. Compared with advertising, PR is considered an extremely cost-effective marketing tool, which is used to increase the credibility of a company.
Technavio’s analysts forecast the global public relations market to grow at a CAGR of 6.77% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global public relations market for 2016-2020. To calculate the market size, the report presents the vendor landscape of the top five advertising spenders in the market and lists other prominent market vendors.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Public Relations Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• DJE
• IPG
• Omnicom
• Publicis
• WPP
Other prominent vendors
• APCO Worldwide
• Coyne PR
• Bell Pottinger
• Dentsu
• FTI Consulting
• Havas
• Hopscotch Group
• Huntsworth
• Kreab
• Mikhailov & Partners
• MWWPR
• Prain Global
• Ruder Finn
• W2O Group
• WE
Market driver
• Rising need to gain competitive advantage.
• For a full, detailed list, view our report
Market challenge
• Less control over media content.
• For a full, detailed list, view our report
Market trend
• Adoption of programmatic PR in digital medium.
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Content
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Base year
• Vendor segmentation
• Rounding off errors
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Steps for implementation of successful PR campaign
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by type of firm
• Global PR market by type of firm
• Public PR firms
• Private PR firms
• Segment comparison analysis
PART 07: Market segmentation by medium
• Global PR market by medium
• Print
• TV
• Company websites and press releases
• Influential marketing
• Social media
• Events
• Segment comparison analysis
PART 08: Geographical segmentation
• Global PR market by geography
• PR market in Americas
• PR market in EMEA
• PR market in APAC
• Segment comparison analysis
PART 09: Key leading countries
• Key leading countries in global PR market
PART 10: Buying criteria
PART 11: Market drivers
PART 12: Impact of drivers
PART 13: Market challenges
PART 14: Impact of drivers and challenges
PART 15: Market trends
PART 16: Vendor landscape
• Competitive scenario
• Other prominent vendors
PART 17: Appendix
• List of abbreviations
PART 18: Explore Technavio
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List of Exhibits
Exhibit 01: Key market highlights
Exhibit 02: Segmentation of global PR market
Exhibit 03: Global PR market 2015-2020 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global PR market by type of firms in 2015 and 2020
Exhibit 06: Global PR market by public PR firm 2015-2020 ($ billions)
Exhibit 07: Global PR market by private PR firm 2015-2020 ($ billions)
Exhibit 08: Segment comparison in global PR market 2015-2020 ($ billions)
Exhibit 09: Global PR market by medium 2015 and 2020 (%)
Exhibit 10: Global PR market by print 2015-2020 ($ billions)
Exhibit 11: Global PR market by TV 2015-2020 ($ billions)
Exhibit 12: Global PR market by company website and press release 2015-2020 ($ billions)
Exhibit 13: Top B2B content marketing techniques in terms of penetration
Exhibit 14: Global PR market by influential marketing 2015-2020 ($ billions)
Exhibit 15: Global PR market by social media 2015-2020 ($ billions)
Exhibit 16: Global PR market by event 2015-2020 ($ millions)
Exhibit 17: Leading B2B communication platforms in 2015
Exhibit 18: Segment comparison in global PR market 2015-2020 ($ billions)
Exhibit 19: Global PR market by geography 2015 and 2020
Exhibit 20: PR market in Americas 2015-2020 ($ billions)
Exhibit 21: EMEA PR market 2015-2020 ($ billions)
Exhibit 22: APAC PR market 2015-2020 ($ billions)
Exhibit 23: Segment comparison in global PR market 2015-2020 ($ billions)
Exhibit 24: Top countries in global PR market by market share 2015
Exhibit 25: Top 10 countries in global PR market by PR spend and market share 2015
Exhibit 26: Buying criteria in global PR market
Exhibit 27: Impact of drivers
Exhibit 28: Impact of drivers and challenges
Exhibit 29: PR agencies under leading public groups
Exhibit 30: Other prominent vendors
