Global Vacation Rental Market 2015-2019

Global Vacation Rental Market 2015-2019

Category : Tourism
Published On : December  2015
Pages : 80



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Outlook of vacation rental market
Technavio’s market research analyst believes that the global vacation rental market will reach $169.7 billion by 2019. The key regions where global vacation rental adoption is highest are Europe and North America, wherein the awareness of the concept of a vacation rental is widespread. 

The entry of new technologically oriented start-ups and higher interest in vacation rentals among travelers is one of the reasons for market growth. Travelers are more inclined to using business intelligence software and data mining tools to harness their data to improve their decision-making. Also, price optimization by utilizing revenue management software is gaining popularity in the market.

What is vacation rental and why is it important?
A vacation rental is an alternative lodging option that involves the short-term rental of myriad properties, such as apartments, farm stays, private homes, cabins, beach houses, villas, cottages, or chalets, to travelers and tourists. These dwelling units are offered on a nightly, weekly, or a monthly basis, although the dominant practice in the market is renting it out weekly. They are also commonly referred to as holiday lettings, tourist rentals, bed and breakfast, homestay, and gites. 

The vacation rental business is becoming more complex and necessitates the micro-management of processes to improve competitiveness. Spotting this opportunity, several companies that provide tailored services have entered the market. This market trend will continue, and will become even more important in the next five years. It can increase the rental income for hosts and provide a stress-free travel experience for renters, improving the overall environment of the market.

 Geographical segmentation of global vacation rental market 
• Europe
• North America
• APAC
• Latin America
• MEA

Europe accounted for the largest share of the market in 2014. The presence of several large, established players and increasing funding from high-profile investors is driving up market potential and accelerating its shift to the mainstream category. The promotion of the concept of renting out a vacation rental home on social and digital platforms is expected to play a key role in attracting these new customers.

In regions such as APAC, a large number of houses are lying vacant, and the affiliation for vacation rentals is growing, demonstrating that the market has the resources and can contribute substantially to its growth.

Factors driving global vacation rental market
• Rise of sharing economy
• Expansion of online distribution

This market research report provides a number of factors contributing to the adoption and opportunities in the global vacation rental market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth. 

Factors challenging global vacation rental market
• Lack of proper regulations
• Stalled conversion of lead to transaction

These are only a few of the challenges covered in this market research report. The full version of this market analysis provides a more comprehensive list and a discussion on each of the challenges faced by the global vacation rental market.

 Vendor landscape of global vacation rental market
The market is moderately fragmented with large- and small-sized players and the competition among these players is intense. However, as international players increase their footprint in the market with their huge infrastructure and reach, regional vendors find it difficult to compete in terms of quality and technology. The competitive environment in this market is likely to intensify further with an increase in product/service extensions, and technological innovations. Vendors are adopting various mobile and social strategies and working toward incorporating an impressive experience. 

The top seven vendors of the market are
• 9Flats
• Airbnb
• HomeAway
• TripAdvisor
• Wimdu
• World Travel Holdings
• Wyndham Worldwide

The other prominent vendors of the market include At Home Abroad, HouseTrip, OnlineVacationRentals.com, Priceline, Rentalo, Roomorama, Sea2Sky Vacation Rentals, and Villas International.

Key questions answered in the report
• What are the key factors driving the vacation rental market?
• What are the key market trends impacting the growth of the vacation rental market?
• What are the various opportunities and threats faced by the vendors in the vacation rental market?
• Growth forecast for the key segments of the vacation rental market?
• Trending factors influencing the market shares for APAC, Europe, North America and ROW?
• Key outcome of the market analysis of the leading countries in the vacation rental market?
• Key outcome of the five forces analysis on the vacation rental market?

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• Recreational Vehicle (RV) Market in North America 2015-2019
PART 01: Executive summary
Highlights

PART 02: Scope of the report
Market overview
Top-vendor offerings

PART 03: Market research methodology
Research methodology
Economic indicators

PART 04: Introduction
Key market highlights

PART 05: Market landscape
Global hotels and resorts market
Global vacation rental market
Five forces analysis

PART 06: Segmentation by management
Global vacation rental market by management

PART 07: Geographical segmentation
Global vacation rental market by geography
Vacation rental market in Europe
Vacation rental market in North America
Vacation rental market in APAC
Vacation rental market in Latin America
Vacation rental market in MEA

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape
Competitive Scenario
Market ranking analysis 2014
Other prominent vendors

PART 14: Other prominent vendors

PART 15: Key vendor analysis
9Flats
Airbnb
HomeAway
TripAdvisor
Wimdu
World Travel Holdings
Wyndham Worldwide

PART 16: Appendix
List of abbreviations

PART 17: Explore Technavio

List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Global hotels and resorts market 2014-2019 ($ billions)
Exhibit 03: Reasons for choosing a vacation rental home 2014
Exhibit 04: Reasons that deter choosing a vacation rental home 2014
Exhibit 05: Activities preferred by rank at vacation rentals 2014
Exhibit 06: Awareness levels of vacation rentals in key countries 2014
Exhibit 07: Global vacation rental market
Exhibit 08: Global vacation rental market 2014-2019 ($ billions)
Exhibit 09: Usage of vacation rentals in key countries 2014
Exhibit 10: Five forces analysis
Exhibit 11: Vacation rental market by management
Exhibit 12: Global vacation rental market segmentation by geography 2014
Exhibit 13: Global vacation rental market segmentation by geography 2019
Exhibit 14: Global vacation rental market segmentation by geography 2014-2019 ($ billions)
Exhibit 15: Global vacation rental market segmentation by geography 2014-2019
Exhibit 16: Vacation rental market in Europe 2014-2019 ($ billions)
Exhibit 17: Vacation rental market in Europe by select countries 2014
Exhibit 18: Vacation rental destinations based on investment in Europe 2014
Exhibit 19: Vacation rental market in North America 2014-2019 ($ billions)
Exhibit 20: Vacation rental market in US 2014-2019 ($ billions)
Exhibit 21: Vacation rental market in APAC 2014-2019 ($ billions)
Exhibit 22: Vacation rental market in Latin America 2014-2019 ($ billions)
Exhibit 23: Vacation rental market in MEA 2014-2019 ($ billions)
Exhibit 24: Global vacation rental market by geography 2014-2019 ($ billions)
Exhibit 25: Global vacation rental market by geography 2014-2019
Exhibit 26: Global vacation rental market by booking channel 2014
Exhibit 27: Usage of vacation rental income
Exhibit 28: Impact of drivers
Exhibit 29: Source of reservations in 2014
Exhibit 30: Impact of drivers and challenges
Exhibit 31: Global vacation rental market by vendor segmentation 2014
Exhibit 32: Airbnb: Business offerings
Exhibit 33: HomeAway: Business segmentation 2014 by revenue
Exhibit 34: HomeAway: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 35: HomeAway: Geographical segmentation by revenue 2014
Exhibit 36: TripAdvisor: Business segmentation 2014 by revenue
Exhibit 37: TripAdvisor: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 38: TripAdvisor: Geographical segmentation by revenue 2014
Exhibit 39: World Travel Holdings: Brand portfolio segmentation
Exhibit 40: Wyndham Worldwide: Business segmentation 2014 by revenue
Exhibit 41: Wyndham Worldwide: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 42: Wyndham Worldwide: Geographical segmentation by revenue 2014

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