Summary
Sales of home and garden products accounted for 7.2% of the total retail sales in 2014. Ongoing real estate developments and changing lifestyles in Australia have helped home and garden products to achieve buoyant growth. Urbanization and improving consumption patterns are expected to drive per capita spending on home and garden products, which is forecast to grow at a CAGR of 2.7% over the next five years.
Key Findings
Home improvement is the largest segment and contributed 65.1% towards the home and garden products category group in 2014
Value retailers are expected to grow at a CAGR of 5.5% over the analysis period.
The market is fragmented, as the sector is dominated by both domestic as well as international retailers
Sales through channel are expected to witness a strong CAGR of 11% during 2014-2019.
Synopsis
“Home and Garden Products Retailing in Australia Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.
What else does this report offer?
A thorough analysis of consumer trends changing economic and population factors
Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2009 to 2019
Sales of home and garden products through the following channels from 2009 to 2019: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations
An overview of key home and garden products retailers operating across Australia and their presence across distribution channels
Reasons To Buy
Gain a comprehensive knowledge on home and garden products sector in the Australian retail market and develop a competitive advantage from the start of your supply chain
Investigate current and forecast behaviour trends in home and garden products category to identify the best opportunities to exploit
Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
Understand the fastest growing categories including gardening and outdoor living; home improvement and homewares, with insights on performance across key channels from 2009, with forecasts until 2019
Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home and garden products market
Analysis of key international and domestic players operating in the home and garden products market including store counts and revenues that give you a competitive edge identify opportunities to improve your market share
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 Resilient economy offers abundant growth opportunities for retailers
3.1.1 Robust economy with growth potential - A positive sign for retailers
3.1.2 Rise in savings rate is a concern for retailers
3.1.3 Services sector continues to be the major sector for employment
3.1.4 Moderate inflation levels to benefit retailers
3.1.5 Steep rise in consumption expenditure- a key factor to reckon with
3.1.6 Increasing urbanization offers growth opportunities for retailers
4 Australian Shoppers
4.1 Australians prefer to shop through mobile devices
4.2 Online Shoppers are preferring offshore retailers over domestic retailers
4.3 Surge in usage of social media affecting the purchasing decisions
4.4 Rise in private label and discounted products sales
4.5 Consumers inclining towards omni-channel shopping
4.6 Growth in tourism sector to boost retail spending
5 Doing Business in Australia
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 Business reforms in Australia
5.3 Laws for foreign investors
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Home and Garden Products
6.2 Home and Garden Products Category Overview
6.2.1 Home and Garden Products by Channel
6.2.2 Home and Garden Products by Category
6.3 Home and Garden Products Category Analysis
6.3.1 Gardening and Outdoor Living
6.3.2 Home Improvement
6.3.3 Homewares
6.4 Major Retailers
6.4.1 Home and Garden Products
7 Appendix
7.1 Definitions
7.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: Australia Home and Garden Products Retail Sales (AUD mn), by Channel Group, 2009-2014
Table 2: Australia Home and Garden Products Retail Sales Forecast (AUD mn), by Channel Group, 2014-2019
Table 3: Australia Home and Garden Products Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 4: Australia Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 5: Australia Home and Garden Products Retail Segmentation (% value), by Channel Group, 2009-2019
Table 6: Australia Home and Garden Products Retail Sales (AUD mn), by Category, 2009-2014
Table 7: Australia Home and Garden Products Retail Sales Forecast (AUD mn), by Category 2014-2019
Table 8: Australia Home and Garden Products Retail Sales (US$ mn), by Category, 2009-2014
Table 9: Australia Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 10: Australia Home and Garden Products Retail Segmentation (% value), by Category, 2009-2019
Table 11: Australia Gardening and Outdoor Living Retail Sales (AUD mn), by Channel Group, 2009-2014
Table 12: Australia Gardening and Outdoor Living Retail Sales Forecast (AUD mn), by Channel Group, 2014-2019
Table 13: Australia Gardening and Outdoor Living Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 14: Australia Gardening and Outdoor Living Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 15: Australia Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2009-2019
Table 16: Australia Home Improvement Retail Sales (AUD mn), by Channel Group, 2009-2014
Table 17: Australia Home Improvement Retail Sales Forecast (AUD mn), by Channel Group, 2014-2019
Table 18: Australia Home Improvement Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 19: Australia Home Improvement Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 20: Australia Home Improvement Retail Segmentation, by Channel Group, 2009-2019
Table 21: Australia Homewares Retail Sales (AUD mn), by Channel Group, 2009-2014
Table 22: Australia Homewares Retail Sales Forecast (AUD mn), by Channel Group, 2014-2019
Table 23: Australia Homewares Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 24: Australia Homewares Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 25: Australia Homewares Retail Segmentation, by Channel Group, 2009-2019
Table 26: Key Home and Garden Products Retailers in Australia
Table 27: Australia Exchange Rate AUD-USD (Annual Average), 2009-2014
Table 28: Australia Exchange Rate AUD-USD (Annual Average), 2015-2019 Forecasts
Table 29: Conlumino Retail Channel Definitions
Table 30: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2009-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2009-2014
Figure 3: GDP Value and Growth (AUD billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (AUD billion, %), 2014-2019
Figure 5: Household Savings Rate (%), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014
Figure 7: Unemployment Rate (%), 2005-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of Australia (AUD billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019E
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (AUD), 2006 and 2014
Figure 17: Per Capita Spend (AUD)and Total Retail Spend by Age Group (%), 2006 and 2019
Figure 18: Usage of Mobile Phones for Shopping on the Rise
Figure 19: Online Shopping through Overseas Websites
Figure 20: Omni channel shopper
Figure 21: Tourist arrivals to Australia, (in thousands), 2009 and 2014
Figure 22: Key Components of Doing Business in Australia
Figure 23: Share of Home and Garden Products in overall Retail 2014 and 2019
Figure 24: Retail Sales Value and Growth (AUD billion, %) of Home and Garden Products 2014-2019
Figure 25: Spend per Head on Home and Garden Products 2014 and 2019
Figure 26: Online Spend in Home and Garden Products 2014-2019
Figure 27: Online Share of total Home and Garden Products Spend 2014 and 2019
Figure 28: Spending per Channel in Home and Garden Products (%) 2014 and 2019
Figure 29: Australia Home and Garden Products Retail Sales and Forecast (AUD mn), by Channel Group, 2009-2019
Figure 30: Australia Home and Garden Products Retail Market Dynamics, by Channel Group, 2009-2019
Figure 31: Australia Home and Garden Products Retail Sales and Forecast, by Channel Group, 2009-2019
Figure 32: Australia Home and Garden Products Retail Market Dynamics, by Category 2009-2019
Figure 33: Australia Gardening and Outdoor Living Retail Sales and Forecast (AUD mn), by Channel Group, 2009-2019
Figure 34: Australia Home Improvement Retail Sales and Forecast (AUD mn), by Channel Group, 2009-2019
Figure 35: Australia Homewares Retail Sales and Forecast (AUD mn), by Channel Group, 2009-2019
Figure 36: The Triangulated Market Sizing Methodology
