About Household Cleaning Products
Household cleaning include a variety of products used during housekeeping i.e. to clean and wash furniture, floor, glass, mirrors, bathrooms, dishes, and laundry. Rising concerns among individuals about health and hygienic living, free of germs, bacteria, dust, and dirt has led to increased spending on household cleaning products.
Based on revenue, TechNavio's analysts forecast the Household Cleaning Product market in the US to grow at a CAGR of 1.89 percent over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the Household Cleaning Product market in the US for the period 2015-2019. To calculate the market size, the report considers the total sales of household cleaning products through various retail outlets.
TechNavio's report, the Household Cleaning Product Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the Household Cleaning Product market in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Vendors
• P&G
• Reckitt Benckiser Group
• S.C. Johnson & Son
• The Clorox
Other Prominent Vendors
• Bissell
• Church & Dwight
• Colgate-Palmolive
• Henkel AG
• Kao
• Kimberly-Clark
• Pigeon
• Prestige Brands Holdings
• Safeway
• Sara Lee
• Seventh Generation
• Sun Products
• Wal-Mart
Market Driver
• Shift in Consumer Outlook
• For a full, detailed list, view our report
Market Challenge
• Availability of Low Quality and Counterfeit Products
• For a full, detailed list, view our report
Market Trend
• Emerging Demand for Premium Products
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. US: Overview
06.1 Economic Indicators
07. Market Landscape
07.1 Market Overview
07.2 Market Size and Forecast
07.3 Five Forces Analysis
08. Market Segmentation by Product
08.1 Household Cleaning Product Market in US by Product Segmentation
08.1.1 Share of Specialty Cleaners Segment 2014-2019
08.1.2 Share of Deodorizers and Disinfectants Segment 2014-2019
08.1.3 Share of Multipurpose Cleaners Segment 2014-2019
08.1.4 Share of Others Segment 2014-2019
08.2 Specialty Cleaners Market in US
08.2.1 Market Size and Forecast
08.3 Deodorizers and Disinfectants Market in US
08.3.1 Market Size and Forecast
08.4 Multipurpose Cleaners Market in US
08.4.1 Market Size and Forecast
08.5 Other Cleaning Products Market in US
08.5.1 Market Size and Forecast
09. Market Segmentation by Distribution
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.2 Market Share Analysis 2014
17.3 Other Prominent Vendors
18. Key Vendor Analysis
18.1 Procter & Gamble
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Business Segmentation by Revenue 2013
18.1.4 Business Segmentation by Revenue 2012 and 2013
18.1.5 Geographical Segmentation by Revenue 2013
18.1.6 Business Strategy
18.1.7 Recent Developments
18.1.8 SWOT Analysis
18.2 Reckitt Benckiser
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Business Segmentation
18.2.4 Revenue Comparison 2012 and 2013
18.2.5 Category Segmentation by Revenue
18.2.6 Category Segmentation by Revenue 2012 and 2013
18.2.7 Business Strategy
18.2.8 Recent Developments
18.2.9 SWOT Analysis
18.3 SC. Johnson & Son
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Product Segmentation
18.3.4 SWOT Analysis
18.4 The Clorox
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation by Revenue 2014
18.4.4 Business Segmentation by Revenue 2013 and 2014
18.4.5 Geographical Segmentation by Revenue 2014
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis
19. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Types of Household Cleaning Products
Exhibit 3: US GDP Per Capita 2008-2013 (US$)
Exhibit 4: US Population 2008-2013 (in millions)
Exhibit 5: US Population by Age Range 2013
Exhibit 6: Overview of Household Cleaning Product Market in the US
Exhibit 7: Household Cleaning Product Market in US 2014-2019 (US$ billion)
Exhibit 8: Segmentation of Household Cleaning Product market in the US by Product
Exhibit 9: Household Cleaning Product Market in US by Product Segmentation 2014-2019
Exhibit 10: Household Cleaning Product Market in US by Product Segmentation 2014-2019 (US$ billion)
Exhibit 11: CAGR Comparison by Product 2014-2019
Exhibit 12: Specialty Cleaners Market in US 2014-2019 (US$ billion)
Exhibit 14: Deodorizers and Disinfectants Market in US 2014-2019 (US$ billion)
Exhibit 15: Multipurpose Cleaners Market in US 2014-2019 (US$ billion)
Exhibit 16: Other Cleaning Products Market in US 2014-2019 (US$ billion)
Exhibit 17: Household Cleaning Product Market in US Segmentation by Distribution
Exhibit 18: Household Cleaning Product Market in US Segmentation by Distribution 2014
Exhibit 19: Household Cleaning Product Market in US by Vendor Segmentation 2014
Exhibit 20: Procter & Gamble: Business Segmentation by Revenue 2013
Exhibit 21: Procter & Gamble: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 22: Procter & Gamble: Geographical Segmentation by Revenue 2013
Exhibit 23: Reckitt Benckiser: Business Segmentation 2013
Exhibit 24: Reckitt Benckiser: Revenue Comparison 2012 and 2013 (US$ million)
Exhibit 25: Reckitt Benckiser: Category Segmentation by Revenue 2013 (US$ million)
Exhibit 26: Reckitt Benckiser: Category Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 27: S.C. Johnson & Son: Product Segmentation 2013
Exhibit 28: The Clorox: Business Segmentation by Revenue 2014
Exhibit 29: The Clorox: Business Segmentation by Revenue 2013 and 2014 (US$ billion)
Exhibit 30: The Clorox: Geographical Segmentation by Revenue 2014
