Synopsis
This report presents the findings from a survey of 163 Spanish enterprises regarding their approach to Information & Communication Technology (ICT) procurement. The survey investigates the way that Spanish enterprises like to purchase technology, as well as the major IT and business objectives influencing their IT investment strategies.
Scope
Provides insights about what are the preferred buying approaches adopted by the Spanish enterprises to procure various technologies.
Comprehend what business objectives Spanish enterprises are looking to achieve through their IT investments strategy.
Appreciate what IT objectives Spanish enterprises are looking to achieve through their IT investments strategy.
Understand what all factors influence Spanish enterprises’ decision to select an ICT provider.
Understanding which organizational roles influence the most for making IT purchasing decisions and signing off budgets.
Summary
Why was the report written?
To highlight the criteria based on which Spanish enterprises select their IT providers as well as the roles which have influence while making IT purchasing decisions
What is the current market landscape and what is changing?
With the economy not showing any signs of recovery in the near future, most enterprises in Spain are holding back their ICT investments in 2013.
What are the key drivers behind recent market changes?
Amidst the tough economic conditions, enterprises in Spain are focusing on strengthening their core ICT infrastructures and streamlining their operations in order to reduce costs and achieve differentiation in the market.
What makes this report unique and essential to read?
Kable Market Research Market Research has invested significant resources in order to interview CIOs and IT managers about their IT Procurements. Very few IT analyst houses will have interviewed 163+ ICT decision makers in Spanish market in H2 2012.
Reasons To Buy
The vast majority of Spanish enterprises prefer purchasing technologies directly from suppliers, followed by local and national resellers.
Spanish enterprises rate ‘cut costs’ as their most important business objective, with an average rating of X on a scale of 1 to 4. This is followed by ‘raising efficiency’ and ‘increasing revenues’, which are both given equal ratings of X on the same scale.
The Spanish enterprises are increasing their levels of IT adoption to deliver superior services to their employees and customers, thereby enhancing their revenue growth opportunities.
In view of the budgetary pressures being faced by most of the Spanish enterprises, they are looking for ICT vendors capable of offering good value technologies at a lower cost, in order to extract the maximum value from their investments.
ICT purchasing decisions amongst Spanish enterprises are largely being influenced by the CIO/IT department followed by the CFO/Finance Director and the CEO.
Table of Contents
1 Enterprise ICT investment trends
1.1 Introduction
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT investment priorities
2 ICT procurement trends
2.1 Introduction
2.2 Purchasing channels
2.3 Business objectives influencing IT investment strategy
2.4 IT objectives influencing IT investment strategy
2.5 ICT provider selection
2.6 Influencers
2.7 Complexity of the ICT infrastructure environment
3 Summary
3.1 In the wake of the tough economic climate, Spanish enterprises are continuously looking to cut costs and raise efficiency
4 Appendix
4.1 Definitions
4.2 Further reading
4.3 Contact the authors
List Of Tables
Table 1: Spanish enterprise ICT survey industry breakdown
Table 2: Spanish enterprise ICT survey breakdown by size band (number of employees)
Table 3: Recent and expected ICT budget changes among Spanish enterprises
Table 4: Spanish enterprises’ current and future investment priorities across technology categories
Table 5: Spanish enterprises' preferred approach to buying technologies
Table 6: Business objectives which influence Spanish enterprises' IT investment strategy
Table 7: IT objectives which influence Spanish enterprises' IT investment strategy
Table 8: Factors influencing Spanish enterprises' decision to choose an ICT provider
Table 9: Influence of organizational roles in making ICT purchasing decisions and signing off budgets
Table 10: Complexity of ICT infrastructure in Spanish enterprises
List Of Figures
Figure 1: Spanish enterprise ICT survey industry breakdown
Figure 2: Spanish enterprise ICT survey breakdown by size band (number of employees)
Figure 3: Recent and expected ICT budget changes among Spanish enterprises
Figure 4: Spanish enterprises’ current and future investment priorities across technology categories
Figure 5: Spanish enterprises' preferred approach to buying technologies
Figure 6: Business objectives which influence Spanish enterprises' IT investment strategy
Figure 7: IT objectives which influence Spanish enterprises' IT investment strategy
Figure 8: Factors influencing Spanish enterprises' decision to choose an ICT provider
Figure 9: Influence of organizational roles in making ICT purchasing decisions and signing off budgets
Figure 10: Complexity of ICT infrastructure in Spanish enterprises
