Baby cosmetic products market comprises into three key segments namely, baby skin care, baby hair care and baby toiletries. The products involved in these categories, which promise to fulfill the requirements for taking care of a baby/an infant, commonly aged between o-4 years, falls under this industry. India is the second most populous country with 1.34 billion people, just after China. The country has 20.6% of the 0-4 years' child population of the world. India constitute for 20% of the child (0-4 years) population of the world. The number of live births in the country is estimated to be 27 million and hence India serves the opportunities for the market for the baby cosmetic products. India baby cosmetic market is one of the fast expanding markets in overall personal care industry of the country.
The report covers the detailed insights of the baby skin care, baby hair care and baby toiletries products market in the Indian market. The report includes the depth segmental analysis along with the value analysis of baby cosmetic products. The report also covers the leading companies that are involved in the manufacturing of the various baby cosmetic products. The different brands and companies involved in the organized baby cosmetic market in India are also analyzed in this report. The report also gives an idea on the product variant pricing analysis of each of the product available in the baby cosmetic market.
Baby cosmetic market is also segmented according to its application or usage of product. This includes the categories of bath products, pre-bath products and post-bath products. Baby skin care category involves the products such as baby massage oil, baby cream & lotion, baby soap & body wash, baby powder, etc; whereas the products like baby shampoo & conditioner and baby hair oil belong to the baby hair care category. Baby diapers and baby wipes are the part of the baby toiletries, which is the largest segment within the baby cosmetic market in India, followed by baby skin care market. Baby hair care is still at an infancy level due to low consumption of baby shampoo and conditioner products.
According to “India Baby Cosmetic Market Outlook, 2021”, Baby cosmetic market has witnessed the exploiting growth in recent years in India. The primary factors driving the demand for baby cosmetic products include rising awareness of baby health & hygiene, increasing disposable income of modern young parents, small average size of families, and growing per capita spending on baby. India baby cosmetic market has represented the CAGR of about 20.33% during the analysis period of five years from 2010 to 2015. Currently baby toiletries segment is generating the largest revenue within baby cosmetic market. Urban consumers are contributing for the mainstream of sales of baby diaper in India. Moreover, rural consumers have also begun the usage of baby diapers, for which the credit goes to the endeavors by leading companies to increase awareness for baby hygiene.
International companies are operating the baby cosmetic products market in India and making efforts to penetrate the market through promotional activities and continuous investment in R&D. Domestic companies are also entering in these lucrative categories. At the same time, increasing private labels enhances the rivalry in battlefield. As people are giving more attention towards the baby hygiene and safety products side, existing players are offering and promoting the products on the basis of baby safety and hygiene. Manufacturers are promoting these products by celebrity endorsements by employing various promotional activities to make the consumers aware about the latest baby personal care products and variants. Procter & Gamble India, Johnson & Johnson India Private Limited, Unicharm, The Himalaya Drug Company, and Dabur India Limited are the top most leading companies operating Indian baby cosmetic market.
Key Segments
• Baby Skin Care Market - Baby Massage Oil, Baby Cream & Lotion, Baby Powder, Baby Soap & Body Wash/Shower Gel
• Baby Hair Care Market - Baby Shampoo & Conditioner, Baby Hair Oil & Detangles
• Baby Toiletries Market - Baby Diapers, Baby Wipes
Table Of Contents
TABLE OF CONTENTS
1. Research Methodology
2. Executive Summary
3. Global Infant/Child Demographics (Birth Rate, Fertility Rate)
4. Global Baby Cosmetic Market Outlook
4.1. Market Size By Value
4.2. Market Share
4.2.1. By Region
4.2.2. By Application (Bath Products, Pre-Bath Products, Post-Bath Products)
4.3. Global Baby Skin Care Market Outlook
4.3.1. Overall Baby Skin Care Market Size & Forecast
4.3.2. Baby Soap & Body Wash Market Size & Forecast
4.3.3. Baby Powder Market Size & Forecast
4.3.4. Baby Cream & Lotion Market Size & Forecast
4.3.5. Baby Massage Oil Market Size & Forecast
4.4. Global Baby Hair Care Market Outlook
4.4.1. Overall Baby Hair Care Market Size & Forecast
4.4.2. Baby Shampoo & Conditioner Market Size & Forecast
4.4.3. Baby Hair Oil & Detangle Market Size & Forecast
4.5. Global Baby Toiletries Market Outlook
4.5.1. Overall Baby Toiletries Market Size & Forecast
4.5.2. Baby Diaper Market Size & Forecast
4.5.3. Baby Wipes Market Size & Forecast
5. India Infant/Child Demographics (Birth Rate, Fertility Rate)
6. India Baby Cosmetic Market Outlook
6.1. Market Size By Value
6.2. Market Share
6.2.1. By Company
6.2.2. By Application (Bath Products, Pre-Bath Products, Post-Bath Products)
6.3. India Baby Skin Care Market Outlook
6.3.1. Market Size By Value
6.3.2. Market Share By Product
6.3.3. Baby Skin Care Product, Variant & Pricing Analysis
6.4. India Baby Hair Care Market Outlook
6.4.1. Market Size By Value
6.4.2. Market Share By Product
6.4.3. Product, Variant & Pricing Analysis
6.5. India Baby Toiletries Market Outlook
6.5.1. Market Size By Value
6.5.2. Market Share By Product
6.5.3. Baby Toiletries Product, Variant & Pricing Analysis
7. Channel Partner Analysis
8. India Economic Profile – 2014
9. PEST Analysis
10. Market Dynamics
10.1. Key Drivers
10.2. Key Challenges
11. Market Trends & Developments
11.1. Increased awareness of baby health & hygiene
11.2. Raising voice for herbal/natural baby cosmetic products
11.3. Private labels & local brands strengthen the rivalry
11.4. Premium baby personal care products indicate the opportunities in India
11.5. Organized retail & E-retailing - greatly appreciated distribution channels
12. Competitive Landscape
12.1. Porters Five Forces Analysis
12.2. Company Profiles
12.2.1. Artsana India Private Limited
12.2.2. Dabur India Ltd.
12.2.3. Himalaya Drug Company Private Limited
12.2.4. Johnson & Johnson India Private Limited
12.2.5. Kimberly Clark Lever Private Ltd
12.2.6. Procter & Gamble Hygiene and Health Care Limited (P&G)
12.2.7. Pigeon India Private Limited
12.2.8. Unicharm India Private Limited
12.2.9. Wipro Consumer Care & Lighting Ltd.
13. Strategic Recommendations
14. Disclaimer
List Of Tables
LIST OF FIGURES
Figure-1: Global Infant Birth Rate (%) - Per 1,000 People - 2009 – 2014
Figure-2: Global Fertility Rate (%) - Births Per Woman - 2009 – 2014
Figure-3: Global Baby Cosmetic Market Size – By Value 2010-2015 (USD Billion)
Figure-4: Global Baby Cosmetic Market Size Forecast – By Value 2016F- 2021F (USD Billion)
Figure-5: Global Baby Cosmetic Market Share – By Region 2015 & 2021F
Figure-6: Global Baby Cosmetic Market Share – By Application 2015 & 2021F
Figure-7: Global Baby Skin Care Market Size – By Value 2010-2015 (USD Billion)
Figure-8: Global Baby Skin Care Market Size Forecast – By Value 2016F- 2021F (USD Billion)
Figure-9: Global Baby Soap & Body Wash Market Size – By Value 2010 - 2015 (USD Billion)
Figure-10: Global Baby Soap & Body Wash Market Size Forecast – By Value 2016-2021F (USD Billion)
Figure-11: Global Baby Powder Market Size& Forecast – By Value 2010-2021F (USD Billion)
Figure-12: Global Baby Cream & Lotion Market Size & Forecast – By Value 2010-2021F (USD Billion)
Figure-13: Global Baby Massage Oil Market Size & Forecast – By Value 2010-2021F (USD Billion)
Figure-14: Global Baby Hair Care Market Size – By Value 2010-2015 (USD Billion)
Figure-15: Global Baby Hair Care Market Size Forecast – By Value 2016F- 2021F (USD Billion)
Figure-16: Global Baby Shampoo & Conditioner Market Size & Forecast– By Value 2010-2021F (USD Billion)
Figure-17: Global Baby Hair Oil & Detangle Market Size & Forecast– By Value 2010-2021F (USD Billion)
Figure-18: Global Baby Toiletries Market Size – By Value 2010-2015 (USD Billion)
Figure-19: Global Baby Toiletries Market Size Forecast – By Value 2016F- 2021F (USD Billion)
Figure-20: Global Baby Diaper Market Size & Forecast– By Value 2010-2021F (USD Billion)
Figure-21: Global Baby Diaper Market Size & Forecast– By Value 2010-2021F (USD Billion)
Figure-22: Global Baby Wipes Market Size & Forecast – By Value 2010-2021F (USD Billion)
Figure-23: India Infant Birth Rate (%) - Per 1,000 People - 2009 – 2014
Figure-24: India Fertility Rate (%) - Births Per Woman - 2009 – 2014
Figure-25: India Baby Cosmetic Market Size – By Value 2010-2015 (INR Crore)
Figure-26: India Baby Cosmetic Market Size Forecast – By Value 2016F-2021F (INR Crore)
Figure-27: India Baby Cosmetic Market Share – By Company 2015
Figure-28: India Baby Cosmetic Market Share – By Application 2015 & 2021F
Figure-29: India Baby Skin Care Market Size – By Value 2010-2015 (INR Crore)
Figure-30: India Baby Skin Care Market Size Forecast – By Value 2016F-2021F (INR Crore)
Figure-31: India Baby Skin Care Market Share – By Product 2015 & 2021F
Figure-32: India Baby Hair Care Market Size – By Value 2010-2015 (INR Crore)
Figure-33: India Baby Hair Care Market Size Forecast– By Value 2016F-2021F (INR Crore)
Figure-34: India Baby Hair Care Market Share – By Product 2015 & 2021F
Figure-35: India Baby Toiletries Market Size – By Value 2010-2015 (INR Crore)
Figure-36: India Baby Toiletries Market Size Forecast– By Value 2016F-2021F (INR Crore)
Figure-37: India Baby Toiletries Market Share – By Product 2015 & 2021F
Figure-38: Distribution Channel Followed By Baby Cosmetic Products manufacturers in India
Lisst Of Figures
LIST OF TABLES
Table-1: Product, Variant & Pricing Analysis of Baby Skin Care Products in India
Table-2: Product, Variant & Pricing Analysis of Baby Hair Care Products in India
Table-3: Product, Variant & Pricing Analysis of Baby Toiletries Products in India
Table-4: India Economic Profile - 2014
Table-5: Key Facts of Artsana India Private Limited
Table-6: Key Facts of Dabur India Ltd.
Table-7: Key Facts of Himalaya Drug Company Private Limited
Table-8: Key Facts of Johnson & Johnson Private Limited
Table-9: Key Facts of Kimberly Clark Lever Private Ltd.
Table-10: Key Facts of Procter & Gamble Hygiene and Health Care Limited (P&G)
Table-11: Key Facts of Pigeon India Private Limited
Table-12: Key Facts of Unicharm India Private Limited
Table-13: Key Facts of Wipro Consumer Care & Lighting Ltd.
