LTE Strategy, Application Roadmap, and Future of 4G

Table of Contents
1.0 EXECUTIVE SUMMARY 7
2.0 LONG TERM EVOLUTION (LTE) 8
2.1 LTE STATUS UPDATE 9
2.2 LTE SUBSCRIPTIONS 11
2.3 LTE RELEASE 11 AND THE ROADMAP BEYOND 11
2.4 LTE DIRECT 13
2.5 LTE DIRECT APPLICATIONS 16
3.0 LTE APPLICATION STRATEGY 18
3.1 PREPARE FOR MUCH MORE DATA USAGE 18
3.1.1 BIGGEST FACTOR IN MOBILE DATA: MOBILE VIDEO 18
3.1.2 MOBILE VIDEO FORECAST 19
3.2 PREPARE FOR INCREASINGLY MORE SERVICES IN THE CLOUD 19
3.2.1 THE ROLE OF INCUMBENT NETWORK OPERATORS IN MOBILE CLOUD 20
3.2.2 MOBILE DATA IN THE CLOUD FORECAST 21
3.3 PREPARE FOR INCREASINGLY MARGINALIZED CORE SERVICES 21
3.3.1 MARGINALIZATION DRIVES THE NEED FOR VALUE-ADDED SERVICES 21
3.3.2 VALUED SERVICES INCLUDE COMMERCE, CONTENT AND APPS 22
3.4 PREPARE FOR DEPLOYMENT OF VALUE-ADDED SERVICES 26
3.4.1 WHAT IS A VALUE-ADDED SERVICE (VAS)? 26
3.4.2 RELATIONSHIP OF VAS TO OTHER SERVICES 27
3.4.3 WHY ARE VAS IMPORTANT? 27
3.4.4 THE VAS SUPPLY CHAIN 27
3.4.5 CARRIER PLANNING FOR VAS APPLICATIONS 27
4.0 LTE APPLICATION ROADMAP 29
4.1 VIDEO 29
4.1.1 MORE OF THE SAME: ONLY FASTER 30
4.1.2 VIDEO CALL 33
4.1.3 LTE VIDEO BROADCAST 34
4.1.4 MOBILE TV IN LTE 35
4.2 VOICE OVER LTE (VOLTE) 39
4.2.1 GSMA VOLTE INIATIVES 40
4.2.2 ALTERNATIVES TO VOLTE 41
4.3 RICH COMMUNICATIONS SERVICES (RCS) 42
4.3.1 GSMA RCS INITIATIVES 44
4.3.2 RICH CALLS 45
4.3.3 RICH MESSAGING 46
4.3.4 RCS AND VIDEO 47
4.3.5 DYNAMIC ADDRESS BOOK (DAB) 48
4.4 LTE DIRECT 49
4.4.1 DIRECT SERVICES 50
5.0 THE FUTURE OF 4G 53
5.1 DEVICES AND SUBSCRIBERS 53
5.1.1 SUBSCRIBER BEHAVIORS EVOLVE 54
5.1.2 CONSUMER ELECTRONICS AND LTE 55
5.1.3 THE GLOBAL MARKET FOR SMARTPHONES AND TABLETS 57
5.1.4 NEXT GENERATION DEVICES AND LTE 59
5.2 FUTURE NETWORK TOPOLOGY 60
5.2.1 CONTINUED SMALL CELL EXPANSION 60
5.2.2 HETEROGENEOUS NETWORKS (HETNETS) 61
5.2.3 LTE TOPOLOGY ROADMAP 63
5.3 FUTURE APPLICATIONS 64
5.3.1 LTE AND SOCIAL NETWORKS/MEDIA 65
5.3.2 LTE AND MOBILE MARKETING/ADVERTISING 66
5.3.3 LTE ENABLED MOBILE COMMERCE 67
5.3.4 CLOUD STORAGE/ACCESS 69
5.3.5 PEER-TO-PEER (P2P) COMMUNICATIONS 70
5.3.6 AUGMENTED REALITY (AR) 71
5.3.7 WEARABLE WIRELESS DRIVES NEW APPLICATIONS 75
5.3.8 THE ENTERPRISE/CORPORATE DASHBOARD 76
5.3.9 MACHINE-TO-MACHINE (M2M) AND THE INTERNET OF THINGS (IOT) 78
5.3.10 CONVERGENCE OF M2M, IOT, SOCIAL, AND BIG DATA = HUGE OPPORTUNITY 82
5.4 NEW LTE BUSINESS MODELS 83
5.4.1 MOBILE NETWORK API MODELS 83
5.4.2 WORKING WITH THE CARRIERS 84
5.4.3 DEALING WITH CARRIER CONCERNS IN NEW BUSINESS MODELS 86
5.4.4 THE EMERGENCE OF A STRUCTURED THIRD-PARTY ECOSYSTEM 88
6.0 CONCLUSIONS AND RECOMMENDATIONS 91

List of Figures
Table 1: LTE Status 9
Table 2: LTE Subscriptions, by Region, Subscriptions Millions, 2013-2018 11
Table 3: Formal Status of LTE Release 10, 11, and 12 12

List of Tables
Figure 1: LTE Direct Public Expression 14
Figure 2: Qualcomm Differentiated Apps/Services for Proximate Discover 16
Figure 3: Video Usage by Screen Type 18
Figure 4: Mobile Video Forecast to 2017 19
Figure 5: Mobile Data in the Cloud Forecast to 2017 21
Figure 6: Mobile Commerce Continuum 22
Figure 7: Pull and Push Content Models 25
Figure 8: Value-added Services vs. Core Services 26
Figure 9: Worldwide Mobile Data Usage 30
Figure 10: Mobile TV Ecosystem 36
Figure 11: VoLTE Call Continuity 39
Figure 12: RCS, APIs, and Applications 43
Figure 13: Enhanced Address Book Benefits 48
Figure 14: RCS Application Integration 49
Figure 15: LTE Market Drivers by Operational Improvement 54
Figure 16: Global Smartphone and Tablet Ownership by Country 57
Figure 17: Global Smartphone Market by Region 58
Figure 18: Global Tablet Market by Region 59
Figure 19: HetNets Topology 61
Figure 20: Carrier WiFi and Small Cells 62
Figure 21: Mobile Marketing Investment Growth by Type Forecast to 2015 66
Figure 22: Mobile Marketing Expenditures by Type Forecast to 2015 66
Figure 23: Augmented Reality 71
Figure 24: Enterprise Corporate Dashboard 77
Figure 25: Enterprise Corporate Dashboard: Employee Locator Application 78
Figure 26: Global M2M Growth by 2G/3G/4G Forecast to 2017 79
Figure 27: Global M2M Data Growth Forecast to 2017 80
Figure 28: Evolution of Carrier Business Models and Third Parties 89

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