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Market Focus: Trends and Developments in the Haircare Sector in China

Market Focus: Trends and Developments in the Haircare Sector in China

Category : Consumer Goods
February  2014  Pages : 41

This report provides a concise overview of the Haircare market in China. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Haircare sector. Key growth categories are highlighted by analyzing the market dynamics of major Haircare categories. Market shares are provided for the leading brands and private labels across Haircare categories. An overview of 20 trends in Chinese Haircare sector is provided, including primary 20 material and type, 20 closures, and outer 20.
Why was the report written? This overview of the consumer and market dynamics of the Chinese Haircare sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years. What is the current market landscape and what is changing? Despite high growth during the past few years, per-capita Haircare consumption in China remains low. Low penetration of Haircare products, high growth, and a large market size makes the Chinese Haircare sector an attractive market. What are the key drivers behind recent market changes? The most influential motivation is Changing Age Structures, which tracks products chosen to meet consumers’ age-specific needs, followed by Quality Seeking. What makes this report unique and essential to read? This report brings together consumer insight and market data to provide a comprehensive brief of the Chinese Haircare sector. This allows for the rapid identification of key growth opportunities across major Haircare categories and their 20.
Reasons To Buy

Table Of Contents
Country Context
-          Rising standards of living have shifted people’s focus from satisfying basic needs to pursuing a higher quality of life
-          China’s retail market is highly fragmented with varied growth between prosperous eastern provinces and impoverished western provinces
-          Convenience stores are the most important distribution channel for Haircare products in China
Consumer Profile
-          Males and Females have equal share in Haircare market in China
-          Early Young Adults are the heaviest consumers for manufacturers to target
-          Chinese consumers select Haircare products based on age-specific needs and product quality
-          Age-specific needs and Trading up are key trends in China’s Haircare market
-          Chinese consumers prefer products that offer Better Value for Money and address Health concerns
Sector Analysis
-          Shampoo and Conditioners are the fastest-growing Haircare categories in China
-          Shampoo and Conditioners to gain market share during 2007–2017
-          Low per-capita consumption provides growth opportunity in China’s Haircare market
-          Shampoo is the primary Haircare category in China; Conditioners driving growth in niche segment
-          Younger generation of Chinese consumers driving sales of Hair Colorants and Styling Agents
-          Sales of Perms & Relaxers yet to take-off in the Chinese market
Brands & Private Labels
-          Head & Shoulders, Rejoice, and Pantene are the leading Haircare brands in China
-          Maestro is the leading brand in the Styling Agents category
-          The absence of major brands in the Perms & Relaxers category allows for greater private label penetration
-          Presence of several small and medium cosmetics manufacturers driving private label growth
Packaging Insight
-          Flexible Packaging is the dominant packaging format, due its convenience
-          Packaging innovation is used for product differentiation in a fiercely competitive market
Future Outlook
-          Opportunities for products that are formulated for Chinese hair, premium, proven to be safe, or differentiated by their packaging
Data Appendix & Summary Methodology

List Of Tables
List Of Figures