Mobile banking is a system developed by financial institutions that allow the customers to conduct certain financial transactions through their mobile. At present, there are approx. 53 million active users of mobile banking in the U.S. Earlier, mobile banking was nothing but a SMS banking service. Until 1999, banks offered mobile banking through SMS. Recent advent of smartphones has changed the scenario and now mobile banking is a web-based service provided through mobile web. Mobile banking must not be confused with other features such as mobile wallet that allow transactions through mobiles at the point of sale. Rising adoption of Smartphones and technological advancements are primary driving factors for this market. Lack of awareness regarding the actual features of a mobile app developed for mobile banking is moderately challenging its adoption.
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