Mobile Advertising Networks and Platforms 2012 - 2014: Inventory, Media Spend and Revenue Share

Mobile Advertising Networks and Platforms 2012 - 2014: Inventory, Media Spend and Revenue Share

Category : ICT & Media
Published On : May  2012
Pages : 138



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Global mobile advertising networks, ad serving platforms, auctions, exchanges, mediation environments and RTBs are primed to clear $5 billion in 2012 media spend, approximately 70% of the market’s total worth. This sector analytics report presents a meticulous valuation of the global market by territory, including the U.S., Europe, Asia, Africa and Latin America, by network and platform calculated against in app and mobile web requests, fill rates, billed impressions, CTRs, pricing (CPC, CPM, CPD, CPI and eCPM equivalents) and revenue share models.

This research report builds the market methodically, analyzing inventory by network and platform across all related geographies. Media spend is reckoned after agency fees. Net revenues accruing to networks are tallied post publisher payout. Extensive data drives media spend forecasts by region, format type and network or platform.

EXECUTIVE SUMMARY 1
  Global Mobile Media Spend Forecast at $7.13 billion in 2012 1
  Global Mobile Media Spend: 2010 – 2012 1
  Inventory clearing trend indicators flashing green 1
  Filled and Billed Impressions Analysis: 2010 – 2012 2
  Global Mobile Billed Impressions: Ad Networks, Platforms, Auctions, Exchanges: 2010 – 2012 3
  eCPMs Vary by Region, Publisher Brand 4
  eCPM Comparables by Region: 2010 – 2012 4
  Mobile Ad Network and Platform Net Revenue: Growth Rates 2009 – 2012 6
GLOSSARY of TERMS 7
SECTION ONE 9
  Mobile Ad Network, Ad Serving Platform, Auction, Exchange and Mediation Sector Overview 9
  Global Mobile Advertising Markets in Motion: Total Inventory, Filled Impressions, Billed Impressions and Media Spend are Climbing 9
  Inventory Clearing Trend Indicators Flashing Green: Triple-Digit Request, Fill Rate Growth 9
  Filled and Billed Impression Analysis: 2010 - 2012 10
  Global Mobile Inventory Clearing Overview: Market Drivers and Media Spend Dynamics 10
  Ad Networks, Ad Serving Platforms, Auctions and Exchanges: Media Clearing Obliges Publishers Take an All-Inclusive Approach 11
  Regional Media Clearing Contours and Contrasts: U.S. and Western Europe are Market Growth Leaders 12
  Global Mobile Billed Advertising Impressions by Region: 2010 - 2012 13
  Global Mobile Media Spend Forecast at $7.13 Billion in 2012 15
  Mobile Ad Network Billed/Paid Inventory and Media Spend Analysis Summary: 2010 - 2012 15
  The U.S. Leads All Markets in Billed Impressions 17
  Global Mobile Billed Impressions by Region: 2010 - 2012 17
  Mobile Ad Network, Ad Serving Platform, Exchange, Auction and RTB Media Spend by Region: 2010 - 2012 19
  Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2010 20
  Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2011 22
  Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2012 24
  eCPMs Vary by Region, Publisher, and Brand 26
  eCPMs by Region: 2010 - 2012 27
  eCPM Sample Pricing Conversion Grid 28
SECTION TWO 29
  Mobile Ad Networks, Auctions, Platforms, Exchanges and RTBs: Inventory Trends, Growth Drivers and Metrics 29
  Mobile Ad Inventory is Expanding at Double and Triple Digit Rates, and Being Efficiently Managed at Scale through Interlocking Networks of Media Clearing Specialists, SSP and DSP Solutions 29
  Global Mobile Ad Network Requests are Forecast at 5.7 Trillion in 2012 30
  Mobile Inventory Requests: Global Available Ad Network/Platform Impressions 2009 – 2012 31
  Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Inventory Analysis 2009 - 2012 32
  Fill Rates are Forecast to Improve to 80% in 2012 34
  Mobile Advertising Networks: Fill Rates and Filled Inventory 2011 - 2012 37
  Fill Rates Steadily Improve: 2009 – 2012 39
  Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Fill Rates 2010 - 2012 39
  Media Spend Through Ad Networks, Platforms, Auctions and Exchanges Forecast at $5 Billion Globally in 2012 41
  Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend 2009 - 2012 43
  Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend Ranking 2009 - 2012 45
SECTION THREE 47
  Mobile Ad Network Market Positions are Diverse, With Sophisticated Ad Ingest, Clearing, Serving, Tracking, Handset, Os and Audience Targeting Technologies 47
  Mobile Ad Networks are Sophisticated Audience Targeting Vehicles 47
  Mobile Advertising Networks: Market Position Analysis: 2012 48
  Mobile Advertising Networks: Inventory and Platform Billing Models 2012 49
  Mobile Advertising Networks, Platforms, Auctions and Exchanges: Revenue Share/Participation Analysis: 2011-2012 51
  Mobile Advertising Networks, Platforms, Auctions Exchanges and RTB: Billing Models and Formats Supported 2012 54
  Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Reach 2009 - 2012 56
  Mobile Ad Networks, Platforms, Ad Serving Solutions, Auctions, Exchanges and RTB Solutions are Forecast to Capture $1.6 Billion in 2012 Net Revenue 58
  Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend, Revenue Share and Net Revenue 2009 - 2014 59
  Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend, Revenue Share and Net Revenue 2009 - 2012 65
SECTION FOUR 67
  Q & A’s 67
    ADFONIC 67
    ADITIC (a division of Sofialys) 73
    ADMARVEL (a unit of Opera Software) 77
    ADMODA/ADULTMODA 84
    AMOBEE 87
    BUZZ CITY 92
    CASEE 98
    INMOBI 100
    JUMPTAP 106
    MADHOUSE 110
    MADVERTISE 115
    MOBCLIX (a Velti company) 118
    MOBGOLD 121
    MOJIVA 125
    NEXAGE 130
    TREMOR VIDEO (formerly Transpera) 135
    xAD, INC 138
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