SYNOPSIS
This report presents data on the Morning Goods consumption trends in Denmark. It analyzes Morning Goods consumption volumes and values at market and category level in addition to brand share and distribution channel data.
It examines the components of change in the market via study of 2006, 2011 and 2016 volumes and values, as well as the manner in which changes in consumer behavior have affected total volumes, values, brands selected and the type of products chosen.SUMMARY
Canadean’s "Morning Goods Market in Denmark: Market Profile" provides data on the Denmark Morning Goods market, providing marketers with the essential tools to understand their own and their competitors’ position in the market. Thus allowing them to use the information to accurately identify the areas where they want to compete in the future.
This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for overall Morning Goods sales and which categories and segments will see growth in the coming years.
SCOPE
"Morning Goods Market in Denmark: Market Profile" provides you with the following:
• Market analysis by value.
• Market value by category.
• Market analysis by volume.
• Market volume by category.
• Market value by brands.
• Market value by distribution channel.
REASONS TO BUY
• Gain insight into the Morning Goods consumption in Denmark.
• Detailed product sales segmentation (for both volumes and values) are provided, including brand data and sales by distribution channel at the product category level.
• Forecasts for 2016 will allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby easily indentify the key areas in which they want to compete in the future.
List Of Content
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Category definitions
1.2.2 Distribution Channel definitions
1.2.3 Volume Units and Aggregations
1.2.4 Methodology Summary
2 Denmark Morning Goods Market Overview
2.1 Morning Goods Value Analysis
2.1.1 Morning Goods Market by Value
2.1.2 Morning Goods Market Value by Segments
2.2 Morning Goods Volume Analysis
2.2.1 Morning Goods Market by Volume
2.2.2 Morning Goods Market Volume by Segments
2.3 Morning Goods Market Value Analysis by Brands, 2011
2.4 Morning Goods Market Value by Distribution Channel, 2011
3 Appendix
3.1 About Canadean
3.2 Disclaimer
List Of Table
Table 1: Category definitions – Bakery & Cereals Market
Table 2: Distribution Channel definitions – Bakery & Cereals Market
Table 3: Volume Units for Bakery & Cereals Market
Table 4: Denmark Morning Goods Market Value (DKK m)
Table 5: Denmark Morning Goods Market Value (USD m)
Table 6: Denmark Morning Goods Market Value (DKK m) by Segments
Table 7: Denmark Morning Goods Market Value (USD m) by Segments
Table 8: Denmark Morning Goods Market Volume (Kg m)
Table 9: Denmark Morning Goods Market Volume (Kg m) by Segments
Table 10: Denmark Morning Goods Market Value by Brands (DKK m), 2011
Table 11: Denmark Morning Goods Market Value by Brands (USD m), 2011
Table 12: Denmark Morning Goods Market Value by Distribution Channel (DKK m), 2011
Table 13: Denmark Morning Goods Market Value by Distribution Channel (USD m), 2011
List Of Figures
Figure 1: Denmark Morning Goods Market Value (DKK m)
Figure 2: Denmark Morning Goods Market Value (DKK m) by Segments
Figure 3: Denmark Morning Goods Market Volume (Kg m)
Figure 4: Denmark Morning Goods Market Volume (Kg m) by Segments
Figure 5: Denmark Morning Goods Market Value by Brands (DKK m), 2011
Figure 6: Denmark Morning Goods Market Value by Distribution Channel (DKK m), 2011
