About online home decor
Home decor can be categorized as household furniture, home furnishings, and other decorative items such as lamps, artifacts, clay pots, and candles.
In India, the online selling of home decor products has gained momentum in recent years. Online vendors are able to offer a diverse range of products that can be used in indoor as well as outdoor spaces. Consequently, online customers have a plethora of options to choose from, including products from local and international manufacturers.
Technavio’s analysts forecast the online home décor market in India to grow at a CAGR of 50.42% in revenue over the period 2014-2019.
Covered in this report
This report covers the present scenario and the growth prospects of the online home décor market in India for the period 2015-2019. To calculate the market size, the report considers the revenue generated from the online home décor sales across various regions in India.
Technavio's report, Online Home Décor Market in India 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• FabFurnish.com (Alix Retail)
• Pepperfry.com (Trendsutra Platform Services)
• Roomstory.com (Azure Online Ventures)
• Urban Ladder
• Zansaar.com
Other prominent vendors
• Bedbathmore.com
• D'decor Home Fabrics
• Flipkart
• Jabong
• Mebelkart
• Snapdeal
• Style Spa
• The Label
Market driver
• Convenient payment options
• For a full, detailed list, view our report
Market challenge
• Lack of infrastructure
• For a full, detailed list, view our report
Market trend
• Increased demand for online retailing in tier II and tier III cities
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Online Retail in India
07. Market Landscape
07.1 Market Overview
07.1.1 Home Décor Market in India 2014-2019
07.1.2 Organized Vs Unorganized Home Décor Market in India
07.1.3 Online versus Offline Retail Home Décor Market
07.2 Market Size and Forecast
07.3 Macro-Economic Indicators
07.4 Five Forces Analysis
08. Market Segmentation by Product
08.1 Online Home Décor Market in India by Product 2014-2019
08.2 Household Furniture
08.2.1 Market Size and Forecast
08.3 Home Furnishing
08.3.1 Market Size and Forecast
08.4 Other Decoratives
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
16.1 Competitive Scenario
16.1.1 Key News
16.1.2 Mergers and Acquisitions
16.2 Market Vendor Analysis 2014
16.3 Other Prominent Vendors
17. Key Vendor Analysis
17.1 FabFurnish
17.1.1 Key Facts
17.1.2 Business Overview
17.1.3 Key Brands
17.1.4 SWOT Analysis
17.2 Pepperfry
17.2.1 Key Facts
17.2.2 Business Overview
17.2.3 Key Product Categories
17.2.4 Key Products
17.2.5 Key Brands
17.2.6 Recent Developments
17.2.7 SWOT Analysis
17.3 Roomstory.com
17.3.1 Key facts
17.3.2 Business overview
17.4 Urban Ladder
17.4.1 Key Facts
17.4.2 Business Overview
17.4.3 SWOT Analysis
17.5 Zansaar.com
17.5.1 Key Facts
17.5.2 Business Overview
17.5.3 Business Segmentation
17.5.4 SWOT Analysis
18. Other Prominent Vendors
18.1 Mebelkart
18.2 The Home Label
18.3 Bedbathmore.com
18.4 D'decor Home Fabrics
18.5 Flipkart
18.6 Jabong
18.7 Snapdeal
18.8 Style Spa
19. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: 2014 Online Retail Sales Segmentation
Exhibit 3: Home Décor Market in India (US$ billion)
Exhibit 4: Percentage share of segments in Home Décor market in India 2014
Exhibit 5: Market Penetration of Organized and Unorganized Home Décor Market
Exhibit 6: Market Penetration of Online and Offline Home Décor Market in 2014
Exhibit 7: Online Home Décor Market in India 2014-2019 (US$ millions)
Exhibit 8: Contribution of Key Countries towards World GDP in 2014 and 2019(E)
Exhibit 9: Urban Population in India in 2008-2019
Exhibit 10: Unemployment Rate and GDP per capita in 2008-2013
Exhibit 11: Segmentation of Online Home Décor market in India by Product 2014 and 2019
Exhibit 12: Online Home Décor market in India by Product 2014-2019 (US$ billion)
Exhibit 13: Online Home Décor market in India by Product 2014-2019
Exhibit 14: Online Household Furniture Segment in India 2014-2019 (US$ millions)
Exhibit 15: Online Home Furnishing Segment in India 2014-2019 (US$ millions)
Exhibit 16: Percentage Share of Categories in the Home Furnishing Segment in 2014
Exhibit 17: Other Decoratives segment in India 2014-2019 (US$ million)
Exhibit 18: Online Home Décor Market in India 2014-2019 (US$ million)
Exhibit 19: Online Home Décor Market in India 2014-2019
Exhibit 20: Construction Sector in India 2014-2019 (US$ billion)
Exhibit 21: Internet Penetration in 2014
Exhibit 22: FabFurnish: Key Brands
Exhibit 23: Pepperfry: Key Product Categories
Exhibit 24: Pepperfry: Key Products
Exhibit 25: Pepperfry: Key Brands
Exhibit 26: Zansaar.com: Business Segmentation
Exhibit 27: Product Segmentation of Mebelkart
Exhibit 28: Product Segmentation of The Home Label
Exhibit 29: Product Segmentation of the Bedbathmore.com
Exhibit 30: Product Segmentation of the D'decor Home Fabrics
Exhibit 31: Product Segmentation of Flipkart
Exhibit 32: Product Segmentation of Jabong
Exhibit 33: Product Segmentation of Snapdeal
Exhibit 34: Product Segmentation of the Style Spa
