Premium messaging is a ubiquitous and discreet technique of reaching everyone using a basic feature phone without any additional access to data services. Application-to-person (A2P) premium message is a type of SMS service sent from an application, particularly a web application, to a mobile subscriber. SMS can also be sent from mobile subscribers to web applications, which are known as person-to-application (P2A) messaging.
The general uses of premium messaging are marketing messages, alerts, notifications, voting, subscriptions, and flight alerts. SMS can reach any network globally and it is centrally invoiced; thus, it is mostly preferred over other content delivery mediums. Premium messaging services are widely used in financial and banking services institutions, e-commerce, tourism, healthcare, and entertainment, among others.
Growth in mobile marketing activities by marketers and application developers are contributing to the growth of the premium messaging Market. Marketers, application developers, and brands, together utilize SMS services to retain and expand their customer base, by updating their customers with campaign perks, location-based opportunities, first-hand/breaking news, and other important information.
The premium messaging market is segmented on the basis of tools, end user, and geography. Based on the tools, the premium messaging market is segmented into cloud API messaging platform and traditional & managed messaging services. By end user, the premium messaging market is segmented into banking and financial institutions, transport and travelling, healthcare, media and entertainment, retail, and others. Among the end users, the banking and financial institutions segment dominated the market in 2016 due to rapid shift of financial institutions towards premium messaging services. This was due to rapid proliferation of mobile banking and mobile payment services across the globe. Geographically, the premium messaging market is studied across North America, Europe, Asia-Pacific, and LAMEA. Among regions, the market in LAMEA is projected to grow at the highest CAGR during the forecast period owing increase in the number of mobile device subscribers and rise in adoption of premium messaging services, especially for sales, marketing, and promotions in the region.
The prominent companies—operating in the premium messaging industry—adopted expansion, partnership, and acquisition as their major strategies for business growth and expansion. Key players identified in the premium messaging market include Verizon, Mblox, Twilio, Inc., AT&T, Beepsend, CLX Communications, Dialogue Communications Ltd., Infobip Ltd., Mahindra Comviva, and Tata Communications Ltd.
KEY BENEFITS
KEY MARKET SEGMENTS
The premium messaging market is segmented based on tools, end user, and geography.
BY TOOLS
BY END USER
BY REGION
KEY MARKET PLAYERS PROFILED IN THE REPORT
CHAPTER 1 INTRODUCTION
1.1. Report description
1.2. Key benefits
1.3. Key market segments
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3 MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porters five forces Analysis
3.3.1. Moderate bargaining power of suppliers
3.3.2. Moderate threat of new entrants
3.3.3. Moderate threat of substitutes
3.3.4. High competitive rivalry
3.3.5. Moderate bargaining power among buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Rise in mobile subscriber base
3.4.1.2. Focus on enhancing customer interaction
3.4.1.3. Surging adoption of 2FA (Two-Factor Authentication)
3.4.2. Restraints
3.4.2.1. Grey routes denting revenue
3.4.2.2. Increasing mobile messaging spam
3.4.3. Opportunities
3.4.3.1. Social communication
3.4.3.2. Enterprise partnership
CHAPTER 4 PREMIUM MESSAGING MARKET, BY TOOLS
4.1. Overview
4.2. Cloud API messaging platform
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast
4.3. Traditional and Managed Messaging Services
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast
CHAPTER 5 PREMIUM MESSAGING MARKET, BY END USER
5.1. Overview
5.2. Banking and financial institutions
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast
5.3. Transport and travelling
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast
5.4. Healthcare
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast
5.5. Media and Entertainment
5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast
5.6. Retail
5.6.1. Key market trends, growth factors, and opportunities
5.6.2. Market size and forecast
5.7. Others
5.7.1. Key market trends, growth factors, and opportunities
5.7.2. Market size and forecast
CHAPTER 6 PREMIUM MESSAGING MARKET, BY REGION
6.1. Overview
6.2. North America
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast
6.2.2.1. U.S.
6.2.2.1.1. MARKET SIZE AND FORECAST
6.2.2.2. Canada
6.2.2.2.1. MARKET SIZE AND FORECAST
6.2.2.3. Mexico
6.2.2.3.1. MARKET SIZE AND FORECAST
6.3. Europe
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast
6.3.2.1. Germany
6.3.2.1.1. MARKET SIZE AND FORECAST
6.3.2.2. UK
6.3.2.2.1. MARKET SIZE AND FORECAST
6.3.2.3. France
6.3.2.3.1. MARKET SIZE AND FORECAST
6.3.2.4. Italy
6.3.2.4.1. MARKET SIZE AND FORECAST
6.3.2.5. Rest of Europe
6.3.2.5.1. MARKET SIZE AND FORECAST
6.4. Asia-Pacific
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast
6.4.2.1. China
6.4.2.1.1. MARKET SIZE AND FORECAST
6.4.2.2. India
6.4.2.2.1. MARKET SIZE AND FORECAST
6.4.2.3. Japan
6.4.2.3.1. MARKET SIZE AND FORECAST
6.4.2.4. Rest of Asia-Pacific
6.4.2.4.1. MARKET SIZE AND FORECAST
6.5. LAMEA
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast
6.5.2.1. Latin America
6.5.2.1.1. MARKET SIZE AND FORECAST
6.5.2.2. Middle East
6.5.2.2.1. MARKET SIZE AND FORECAST
6.5.2.3. Africa
6.5.2.3.1. MARKET SIZE AND FORECAST
CHAPTER 7 COMPANY PROFILES
7.1. Verizon
7.1.1. Company overview
7.1.2. Company snapshot
7.1.3. Operating business segments
7.1.4. Product portfolio
7.1.5. Business performance
7.1.6. Key strategic moves & developments, 2014-2016
7.2. Mblox
7.2.1. Company overview
7.2.2. Company snapshot
7.2.3. Operating business segments
7.2.4. Product portfolio
7.2.5. Business performance
7.2.6. Key strategic moves & developments, 2014-2016
7.3. Twilio, Inc.
7.3.1. Company overview
7.3.2. Company snapshot
7.3.3. Operating business segments
7.3.4. Product portfolio
7.3.5. Business performance
7.3.6. Key strategic moves & developments, 2014-2016
7.4. AT&T
7.4.1. Company overview
7.4.2. Company snapshot
7.4.3. Operating business segments
7.4.4. Product portfolio
7.5. Beepsend
7.5.1. Company overview
7.5.2. Company snapshot
7.5.3. Operating business segments
7.5.4. Product portfolio
7.5.5. Key strategic moves & developments, 2014-2016
7.6. CLX Communications
7.6.1. Company overview
7.6.2. Company snapshot
7.6.3. Operating business segments
7.6.4. Product portfolio
7.6.5. Business performance
7.6.6. Key strategic moves & developments, 2014-2016
7.7. Dialogue Communications Ltd.
7.7.1. Company overview
7.7.2. Company snapshot
7.7.3. Operating business segments
7.7.4. Product portfolio
7.7.5. Business performance
7.7.6. Key strategic moves and developments
7.8. Infobip Ltd.
7.8.1. Company overview
7.8.2. Company snapshot
7.8.3. Operating business segments
7.8.4. Product portfolio
7.8.5. Business performance
7.8.6. Key strategic moves & developments, 2014-2016
7.9. Mahindra Comviva
7.9.1. Company overview
7.9.2. Company snapshot
7.9.3. Operating business segments
7.9.4. Product portfolio
7.9.5. Business performance
7.9.6. Key strategic moves & developments, 2014-2016
7.10. Tata Communications Ltd.
7.10.1. Company overview
7.10.2. Company snapshot
7.10.3. Operating business segments
7.10.4. Product portfolio
7.10.5. Business performance
7.10.6. Key strategic moves & developments, 2014-2016
LIST OF TABLES
TABLE 1. PREMIUM MESSAGING MARKET, BY TOOLS, 2016-2023 ($MILLION)
TABLE 2. PREMIUM MESSAGING MARKET: CLOUD API MESSAGING PLATFORM SEGMENT BY REGION, 2016-2023 ($MILLION)
TABLE 3. PREMIUM MESSAGING MARKET: TRADITIONAL AND MANAGED MESSAGING SERVICES SEGMENT BY REGION, 2016-2023 ($MILLION)
TABLE 4. PREMIUM MESSAGING MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 5. PREMIUM MESSAGING MARKET: BANKING AND FINANCIAL INSTITUTIONS SEGMENT BY REGION, 2016-2023 ($MILLION)
TABLE 6. PREMIUM MESSAGING MARKET: TRANSPORT AND TRAVELLING SEGMENT BY REGION, 2016-2023 ($MILLION)
TABLE 7. PREMIUM MESSAGING MARKET: HEALTHCARE SEGMENT BY REGION, 2016-2023 ($MILLION)
TABLE 8. PREMIUM MESSAGING MARKET: MEDIA AND ENTERTAINMENT SEGMENT BY REGION, 2016-2023 ($MILLION)
TABLE 9. PREMIUM MESSAGING MARKET: RETAIL SEGMENT BY REGION, 2016-2023 ($MILLION)
TABLE 10. PREMIUM MESSAGING MARKET: OTHERS SEGMENT BY REGION, 2016-2023 ($MILLION)
TABLE 11. PREMIUM MESSAGING MARKET, BY REGION, 2016-2023 ($MILLION)
TABLE 12. NORTH AMERICA: PREMIUM MESSAGING MARKET, BY TOOLS, 2016-2023 ($MILLION)
TABLE 13. NORTH AMERICA: PREMIUM MESSAGING MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 14. NORTH AMERICA: PREMIUM MESSAGING MARKET, BY COUNTRY, 2016-2023 ($MILLION)
TABLE 15. EUROPE: PREMIUM MESSAGING MARKET, BY TOOLS, 2016-2023 ($MILLION)
TABLE 16. EUROPE: PREMIUM MESSAGING MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 17. EUROPE: PREMIUM MESSAGING MARKET, BY COUNTRY, 2016-2023 ($MILLION)
TABLE 18. ASIA-PACIFIC: PREMIUM MESSAGING MARKET, BY TOOLS, 2016-2023 ($MILLION)
TABLE 19. ASIA-PACIFIC PREMIUM MESSAGING MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 20. ASIA-PACIFIC PREMIUM MESSAGING MARKET, BY COUNTRY, 2016-2023 ($MILLION)
TABLE 21. LAMEA: PREMIUM MESSAGING MARKET, BY TOOLS, 2016-2023 ($MILLION)
TABLE 22. LAMEA: PREMIUM MESSAGING MARKET, BY END USER, 2016-2023 ($MILLION)
TABLE 23. LAMEA: PREMIUM MESSAGING MARKET, BY COUNTRY, 2016-2023 ($MILLION)
TABLE 24. VERIZON: COMPANY SNAPSHOT
TABLE 25. VERIZON: OPERATING SEGMENTS
TABLE 26. VERIZON: PRODUCT PORTFOLIO
TABLE 27. MBLOX: COMPANY SNAPSHOT
TABLE 28. MBLOX: OPERATING SEGMENTS
TABLE 29. MBLOX: PRODUCT PORTFOLIO
TABLE 30. TWILIO, INC.: COMPANY SNAPSHOT
TABLE 31. TWILIO, INC.: OPERATING SEGMENTS
TABLE 32. TWILIO, INC.: PRODUCT PORTFOLIO
TABLE 33. AT&T : COMPANY SNAPSHOT
TABLE 34. AT&T : OPERATING SEGMENTS
TABLE 35. AT&T : PRODUCT PORTFOLIO
TABLE 36. BEEPSEND : COMPANY SNAPSHOT
TABLE 37. BEEPSEND : OPERATING SEGMENTS
TABLE 38. BEEPSEND : PRODUCT PORTFOLIO
TABLE 39. CLX COMMUNICATIONS: COMPANY SNAPSHOT
TABLE 40. CLX COMMUNICATIONS: OPERATING SEGMENTS
TABLE 41. CLX COMMUNICATIONS: PRODUCT PORTFOLIO
TABLE 42. DIALOGUE COMMUNICATIONS LTD.: COMPANY SNAPSHOT
TABLE 43. DIALOGUE COMMUNICATIONS LTD.: OPERATING SEGMENTS
TABLE 44. DIALOGUE COMMUNICATIONS LTD.: PRODUCT PORTFOLIO
TABLE 45. INFOBIP LTD.: COMPANY SNAPSHOT
TABLE 46. INFOBIP LTD.: OPERATING SEGMENTS
TABLE 47. INFOBIP LTD.: PRODUCT PORTFOLIO
TABLE 48. MAHINDRA COMVIVA: COMPANY SNAPSHOT
TABLE 49. MAHINDRA COMVIVA: OPERATING SEGMENTS
TABLE 50. MAHINDRA COMVIVA: PRODUCT PORTFOLIO
TABLE 51. TATA COMMUNICATIONS LTD.: COMPANY SNAPSHOT
TABLE 52. TATA COMMUNICATIONS LTD.: OPERATING SEGMENTS
TABLE 53. TATA COMMUNICATIONS LTD.: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 1. PREMIUM MESSAGING MARKET SEGMENTATION
FIGURE 2. KEY INVESTMENT POCKETS
FIGURE 3. PREMIUM MESSAGING MARKET, BY TOOLS
FIGURE 5. PREMIUM MESSAGING MARKET BY CLOUD API MESSAGING PLATFORM SEGMENT, 2016-2023 ($MILLION)
FIGURE 6. PREMIUM MESSAGING MARKET BY TRADITIONAL AND MANAGED MESSAGING SERVICES SEGMENT, 2016-2023 ($MILLION)
FIGURE 7. PREMIUM MESSAGING MARKET, BY END USER
FIGURE 8. PREMIUM MESSAGING MARKET BY BANKING AND FINANCIAL INSTITUTIONS SEGMENT, 2016-2023 ($MILLION)
FIGURE 9. PREMIUM MESSAGING MARKET BY TRANSPORT AND TRAVELLING SEGMENT, 2016-2023 ($MILLION)
FIGURE 10. PREMIUM MESSAGING MARKET BY HEALTHCARE SEGMENT, 2016-2023 ($MILLION)
FIGURE 11. PREMIUM MESSAGING MARKET BY MEDIA AND ENTERTAINMENT SEGMENT, 2016-2023 ($MILLION)
FIGURE 12. PREMIUM MESSAGING MARKET BY RETAIL SEGMENT, 2016-2023 ($MILLION)
FIGURE 13. PREMIUM MESSAGING MARKET BY OTHERS SEGMENT, 2016-2023 ($MILLION)
FIGURE 14. PREMIUM MESSAGING MARKET, BY REGION, 2016 (%)
FIGURE 15. NORTH AMERICA: PREMIUM MESSAGING MARKET
FIGURE 16. U.S.: PREMIUM MESSAGING MARKET, 2016-2023 ($MILLION)
FIGURE 17. CANADA: PREMIUM MESSAGING MARKET, 2016-2023 ($MILLION)
FIGURE 18. MEXICO: PREMIUM MESSAGING MARKET, 2016-2023 ($MILLION)
FIGURE 19. EUROPE: PREMIUM MESSAGING MARKET
FIGURE 20. GERMANY: PREMIUM MESSAGING MARKET, 2016-2023
FIGURE 21. UK: PREMIUM MESSAGING MARKET, 2016-2023
FIGURE 22. FRANCE: PREMIUM MESSAGING MARKET, 2016-2023
FIGURE 23. ITALY: PREMIUM MESSAGING MARKET, 2016-2023
FIGURE 24. REST OF EUROPE: PREMIUM MESSAGING MARKET, 2016-2023
FIGURE 25. ASIA-PACIFIC: PREMIUM MESSAGING MARKET
FIGURE 26. CHINA: PREMIUM MESSAGING MARKET, 2016-2023
FIGURE 27. INDIA: PREMIUM MESSAGING MARKET, 2016-2023
FIGURE 28. JAPAN: PREMIUM MESSAGING MARKET, 2016-2023
FIGURE 29. REST OF ASIA-PACIFIC: PREMIUM MESSAGING MARKET, 2016-2023
FIGURE 30. LAMEA: PREMIUM MESSAGING MARKET
FIGURE 31. LATIN AMERICA: PREMIUM MESSAGING MARKET, 2016-2023
FIGURE 32. MIDDLE EAST: PREMIUM MESSAGING MARKET, 2016-2023
FIGURE 33. AFRICA: PREMIUM MESSAGING MARKET, 2016-2023
FIGURE 34. VERIZON: REVENUE, 2014-2016 ($MILLION)
FIGURE 35. VERIZON: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 36. VERIZON: REVENUE SHARE BY GEOGRAPHY, 2016 (%)
FIGURE 37. VERIZON: STRATEGY SHARE, 2014-2017 (%)
FIGURE 38. MBLOX: REVENUE, 2014-2016 ($MILLION)
FIGURE 39. MBLOX: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 40. MBLOX: REVENUE SHARE BY GEOGRAPHY, 2016 (%)
FIGURE 41. MBLOX: STRATEGY SHARE, 2014-2016 (%)
FIGURE 42. TWILIO, INC.: REVENUE, 2013-2015 ($MILLION)
FIGURE 43. TWILIO, INC.: REVENUE SHARE BY SEGMENT, 2015 (%)
FIGURE 44. TWILIO, INC.: REVENUE SHARE BY GEOGRAPHY, 2015 (%)
FIGURE 45. TWILIO, INC.: STRATEGY SHARE, 2014-2016 (%)
FIGURE 46. BEEPSEND : STRATEGY SHARE, 2014-2016 (%)
FIGURE 47. CLX COMMUNICATIONS: REVENUE, 2014-2016 ($MILLION)
FIGURE 48. CLX COMMUNICATIONS: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 49. CLX COMMUNICATIONS: REVENUE SHARE BY GEOGRAPHY, 2016 (%)
FIGURE 50. CLX COMMUNICATIONS: STRATEGY SHARE, 2014-2016 (%)
FIGURE 51. DIALOGUE COMMUNICATIONS LTD.: REVENUE, 2014-2016 ($MILLION)
FIGURE 52. DIALOGUE COMMUNICATIONS LTD.: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 53. DIALOGUE COMMUNICATIONS LTD.: REVENUE SHARE BY GEOGRAPHY, 2016 (%)
FIGURE 54. DIALOGUE COMMUNICATIONS LTD.: STRATEGY SHARE, 2014-2016 (%)
FIGURE 55. INFOBIP LTD.: REVENUE, 2014-2016 ($MILLION)
FIGURE 56. INFOBIP LTD.: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 57. INFOBIP LTD.: REVENUE SHARE BY GEOGRAPHY, 2016 (%)
FIGURE 58. INFOBIP LTD.: STRATEGY SHARE, 2014-2016 (%)
FIGURE 59. MAHINDRA COMVIVA ABC: REVENUE, 2013-2015 ($MILLION)
FIGURE 60. MAHINDRA COMVIVA: REVENUE SHARE BY SEGMENT, 2015 (%)
FIGURE 61. MAHINDRA COMVIVA: REVENUE SHARE BY GEOGRAPHY, 2015 (%)
FIGURE 62. MAHINDRA COMVIVA: STRATEGY SHARE, 2014-2016 (%)
FIGURE 63. TATA COMMUNICATIONS LTD.: REVENUE, 2013-2015 ($MILLION)
FIGURE 64. TATA COMMUNICATIONS LTD.: REVENUE SHARE BY SEGMENT, 2015 (%)
FIGURE 65. TATA COMMUNICATIONS LTD.: STRATEGY SHARE, 2014-2016 (%)
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