Synopsis
The report presents detailed data on the Ready Meals consumption trends in Italy, analyzing Ready Meals consumption volumes and values at market and category level, brand share and distribution channel data.
It examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected and type of products chosen.
Scope
"Ready Meals Market in Italy to 2016: Market Profile" provides you with the following:
• Market growth dynamics by volume
• Market growth dynamics by value
• Consumption by volume
• Consumption by segments
• Market value by segments
Summary
Canadean’s "Ready Meals Market in Italy to 2016: Market Profile" provides detailed data on dynamics in Italy Ready Meals market, providing marketers with the essential tools to understand their own, and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future.
This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Ready Meals sales overall and to discover which categories and segments will see growth in the coming years.
Reasons To Buy
• Understand the market growth dynamics of the Ready Meals market.
• Gain insight into the Ready Meals Consumption patterns in Italy
• Detailed product sales segmentation (for both volumes and values) are provided, including brand data, sales by distribution channel) at the product category level.
• Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2 Volume Units and Aggregations
1.2.3 Introduction
1.2.4 Large scale, international, program of online consumer surveys
1.2.5 Nationally Representative results (age, gender)
1.2.6 Parents answered on their children’s behalf
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.8 Integrated with industry calling and secondary research
2 Italy Ready Meals Market Analysis
2.1 Market Growth Dynamics- Ready Meals, 2006-2016
2.1.1 Ready Meals Market Growth Dynamics by Volume, 2006-2016
2.1.2 Ready Meals Market Growth Dynamics by Value, 2006-2016
2.2 Ready Meals Consumption Analysis, 2006-2016
2.2.1 Ready Meals Market by Volume, 2006-2016
2.2.2 Ready Meals Consumption by Segments, 2006-2016
2.3 Ready Meals Market Value Analysis, 2006-2016
2.3.1 Ready Meals Market by Value, 2006-2016
2.3.2 Average Consumer Price/ Kg - Ready Meals, 2006-2016
2.3.3 Ready Meals Market Value by Segments, 2006-2016
2.4 Ambient Ready Meals Market Analysis, 2006-2016
2.4.1 Ambient Ready Meals Market by Volume, 2006-2016
2.4.2 Ambient Ready Meals Market by Value, 2006-2016
2.5 Dried Ready Meals Market Analysis, 2006-2016
2.5.1 Dried Ready Meals Market by Volume, 2006-2016
2.5.2 Dried Ready Meals Market by Value, 2006-2016
2.6 Chilled Ready Meals Market Analysis, 2006-2016
2.6.1 Chilled Ready Meals Market by Volume, 2006-2016
2.6.2 Chilled Ready Meals Market by Value, 2006-2016
2.7 Frozen Ready Meals Market Analysis, 2006-2016
2.7.1 Frozen Ready Meals Market by Volume, 2006-2016
2.7.2 Frozen Ready Meals Market by Value, 2006-2016
2.8 Ready Meals Market Volume Analysis by Brands, 2008-11
2.9 Ready Meals Market Value by Distribution Channel, 2008-11
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Volume Units for the Prepared Meals Market
Table 2: Italy Ready Meals Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume (Kg m), by Segments
Table 3: Italy Ready Meals Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value (EUR m), by Segments
Table 4: Italy Ready Meals Market Volume (Kg m) and Growth (Y-o-Y), 2006-2016
Table 5: Italy Ready Meals Consumption (Kg m) by Segments, 2006–11
Table 6: Italy Ready Meals Consumption (Kg m) by Segments, 2011–16
Table 7: Italy Ready Meals Market Value (EUR m) and Growth (Y-o-Y), 2006-2016
Table 8: Italy Ready Meals Market Value (USD m) and Growth (Y-o-Y), 2006-2016
Table 9: Italy Ready Meals Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-2016
Table 10: Italy Ready Meals Market Value (EUR m) by Segments, 2006–11
Table 11: Italy Ready Meals Market Value (EUR m) by Segments, 2011–16
Table 12: Italy Ready Meals Market Value (USD m) by Segments, 2006–11
Table 13: Italy Ready Meals Market Value (USD m) by Segments, 2011–16
Table 14: Italy Ambient Ready Meals Market by Volume (Kg m), 2006-2016
Table 15: Italy Ambient Ready Meals Market by Value (EUR m), 2006-2016
Table 16: Italy Ambient Ready Meals Market by Value (USD m), 2006-2016
Table 17: Italy Dried Ready Meals Market by Volume (Kg m), 2006-2016
Table 18: Italy Dried Ready Meals Market by Value (EUR m), 2006-2016
Table 19: Italy Dried Ready Meals Market by Value (USD m), 2006-2016
Table 20: Italy Chilled Ready Meals Market by Volume (Kg m), 2006-2016
Table 21: Italy Chilled Ready Meals Market by Value (EUR m), 2006-2016
Table 22: Italy Chilled Ready Meals Market by Value (USD m), 2006-2016
Table 23: Italy Frozen Ready Meals Market by Volume (Kg m), 2006-2016
Table 24: Italy Frozen Ready Meals Market by Value (EUR m), 2006-2016
Table 25: Italy Frozen Ready Meals Market by Value (USD m), 2006-2016
Table 26: Italy Ready Meals Market Volume by Brands (Kg m), 2008–11
Table 27: Italy Ready Meals Market Value by Distribution Channel (EUR m), 2008–11
Table 28: Italy Ready Meals Market Value by Distribution Channel (USD m), 2008–11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Ready Meals Market Growth Dynamics by Volume (Kg m), 2006-2016
Figure 3: Italy Ready Meals Market Growth Dynamics by Value (EUR m) 2006-2016
Figure 4: Italy Ready Meals Market Volume (Kg m) and Growth (Y-o-Y), 2006-2016
Figure 5: Italy Ready Meals Consumption (Kg m) by Segments, 2006-2016
Figure 6: Italy Ready Meals Market Value (EUR m) and Growth (Y-o-Y), 2006-2016
Figure 7: Italy Ready Meals Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-2016
Figure 8: Italy Ready Meals Market Value (EUR m) by Segments, 2006-2016
Figure 9: Italy Ambient Ready Meals Market by Volume (Kg m), 2006-2016
Figure 10: Italy Ambient Ready Meals Market by Value (EUR m), 2006-2016
Figure 11: Italy Dried Ready Meals Market by Volume (Kg m), 2006-2016
Figure 12: Italy Dried Ready Meals Market by Value (EUR m), 2006-2016
Figure 13: Italy Chilled Ready Meals Market by Volume (Kg m), 2006-2016
Figure 14: Italy Chilled Ready Meals Market by Value (EUR m), 2006-2016
Figure 15: Italy Frozen Ready Meals Market by Volume (Kg m), 2006-2016
Figure 16: Italy Frozen Ready Meals Market by Value (EUR), 2006-2016
Figure 17: Italy Ready Meals Market Volume by Brands (Kg m), 2008–11
Figure 18: Italy Ready Meals Market Value by Distribution Channel (EUR m), 2008–11
