Summary
Retail sales in Spain have been declining since the recession and saw a modest growth of 1.1% in 2014, to reach EUR194.9 billion. This positive growth is set to continue and retail sales are forecast to grow at a CAGR of 3.2%, to reach EUR217.8 billion by 2019. The price of commodities is falling drastically and this downfall may have a positive impact on retail sales. The increasing penetration of the Internet and mobile devices is fueling the growth of sales through the online channel, and the trend is expected to gain further traction over the next five years.
Key Findings
- Uncertain economic conditions had a significant impact on Spains retail industry
- Shopping tourists continue to boost retail sales in Spain
- Increasing price sensitivity and constant price saving opportunities drive the sales of private label products
- The food and grocery category accounted for 62.6% of total retail sales in 2014
- Online retailing is expected to grow at a CAGR of 14.1% over the forecast period
Synopsis
Retailing in Spain - Market Summary and Forecasts, 2014-2019” provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to the Spain retail environment. In addition, it analyses the key consumer trends influencing the Spain retail industry.
What else does this report offer?
- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
- Market insights based on consumer trends, changing economic and demographic factors, technology innovations and other macroeconomic factors.
- Retail sales and fastest-growing product categories that includes Clothing; Footwear; Books, News and Stationery; Electrical and Electronics; Food and Grocery; Health and Beauty; Furniture and Floor Coverings; Home and Garden Products; Music, Video and Entertainment Software; Sports and Leisure Equipment; Jewelry, Watches and Accessories; Luggage and Leather Goods
- Qualitative and quantitative insights of changing retail dynamics across various channels
Reasons To Buy
- Gain a comprehensive knowledge on 26 products across 12 product sectors in the Spain retail market and develop a competitive advantage around consumer behaviour trends from the start of your supply chain
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the retail market
- Investigate current and forecast behaviour trends in each category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
- Understand the fastest growing categories in the market with insights on performance of individual product categories, across key channels from 2009, with forecasts until 2019
- Analysis of key international and domestic players operating in the Spain retail market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 An economy on growth path, with declining population poses new challenges to retailers
3.1.1 Consumers continue to remain value conscious despite a growth in economy
3.1.2 Savings decline will not translate into spend on retail
3.1.3 Services sector continues to be the dominant sector for employment
3.1.4 Negative inflation levels are threat to Spanish economy
3.1.5 High levels of unemployment impacts the household consumption
3.1.6 Increasing urbanization is an ideal scenario for retailers
3.2 Spain's population growth is shrinking due to volatile economy
4 Spain Shoppers
4.1 Consumers look for discounts and low prices as unemployment rises and disposable income falls
4.2 Online shopping entices value conscious Spaniards
4.3 Increasing number of foreign tourist to aid retail growth
4.4 Shopping through mobile devices gain popularity in Spain
5 Doing Business in Spain
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 Business reforms in Spain
5.3 Taxation in Spain
6 Internet and Technology
6.1 Internet users rise with a rise in the young middle class population
6.2 Broadband internet penetration rises with the availability of high speed internet
6.3 Total number of mobile phones has surpassed the country's overall population
6.3.1 Social Media influencing the purchase decisions of buyers
7 Retail Topline
7.1 Total Retail
7.1.1 Online Sales and Growth
7.2 Summary of product sectors
7.2.1 Share of key product sectors
7.2.2 Key product sectors
7.3 Summary of channels
7.3.1 Spend per Channel
7.3.2 Online Penetration of Key Product Sectors
8 Retail - Product Sectors
8.1 Product Sector Analysis
8.1.1 Clothing
8.1.2 Footwear
8.1.3 Books, News, and Stationery
8.1.4 Electrical and Electronics
8.1.5 Food and Grocery
8.1.6 Health and Beauty
8.1.7 Furniture and Floor Coverings
8.1.8 Home and Garden Products
8.1.9 Music, video, and entertainment Software
8.1.10 Sports and Leisure Equipment
8.1.11 Jewelry, Watches, and Accessories
8.1.12 Luggage and Leather Goods
9 Retailers
9.1 Clothing
9.2 Footwear
9.3 Books, News, and Stationery
9.4 Electrical and Electronics
9.5 Food and Grocery
9.6 Health and Beauty
9.7 Furniture and Floor Coverings
9.8 Home and Garden Products
9.9 Music, Video, and Entertainment Software
9.1 Sports and Leisure Equipment
9.11 Jewelry, Watches, and Accessories
9.12 Luggage and Leather Goods
10 Appendix
10.1 Definitions
10.1.1 This report provides 2014 actual sales, while forecasts are provided for 2015 - 2019
10.2 Summary Methodology
10.2.1 Overview
10.2.2 The triangulated market sizing method
10.2.3 IndusEUR surveys in the creation of retail market data
10.2.4 Quality control and standardized processes
10.3 About Conlumino
10.4 Disclaimer
List Of Tables
Table 1: Spain Clothing Retail Sales (EUR billion), by Product Sub-Category, 2009-2014
Table 2: Spain Clothing Retail Sales (EUR billion), by Product Sub-Category, 2014-2019
Table 3: Spain Footwear Retail Sales (EUR billion), by Product Sub-Category, 2009-2014
Table 4: Spain Footwear Retail Sales (EUR billion), by Product Sub-Category, 2014-2019
Table 5: Major Domestic Retailers in Spain
Table 6: Major International Retailers in Spain
Table 7: Key Clothing Retailers in Spain
Table 8: Key Footwear Retailers in Spain
Table 9: Key Books, News, and Stationery Retailers in Spain
Table 10: Key Electrical and Electronics Retailers in Spain
Table 11: Key Food and Grocery Retailers in Spain
Table 12: Key Health and Beauty Retailers in Spain
Table 13: Key Furniture and Floor Coverings Retailers in Spain
Table 14: Key Home and Garden Retailers in Spain
Table 15: Key Music, Video, and Entertainment Retailers in Spain
Table 16: Key Sports and Leisure equipment Retailers in Spain
Table 17: Key jewelry, watches, and accessories retailers in Spain
Table 18: Key Luggage and Leather Goods Retailers in Spain
Table 19: Spain Exchange Rate EUR-USD (Annual Average), 2009-2014
Table 20: Spain Exchange Rate EUR-USD (Annual Average), 2015-2019 Forecasts
Table 21: Conlumino Retail Channel Definitions
Table 22: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2009-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2009-2014
Figure 3: GDP Value and Growth (EUR billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (EUR billion, %), 2014-2019
Figure 5: Household Savings Rate (% of disposable household income), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014
Figure 7: Unemployment Rate(%), 2005-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of Spain (US$ billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019E
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (EUR), 2006 and 2014
Figure 17: Per Capita Spend (EUR)and Total Retail Spend by Age Group (%), 2006 and 2019
Figure 18: Budget conscious consumers increasingly buy private label products
Figure 19: Online sales for clothing and footwear market propagates
Figure 20: Tourist arrivals to Spain, (in millions), Jan and Feb 2015
Figure 21: Rising m-commerce opportunity with increasing penetration of smart handheld devices
Figure 22: Key Components of Doing Business in Spain
Figure 23:Total Number of Internet Users and Growth Rate (millions,%), 2004-2019
Figure 24: Total Number of Fixed Broadband Users and Penetration (millions, %), 2004-2014
Figure 25:Total Number of Mobile phone subscriptions and Penetration (millions, %), 2004-2014
Figure 26: Retail Sales Value and Growth (EUR billion, %), 2006-2014
Figure 27: Retail Sales as % of Total Consumer Spend (%), 2006 and 2014
Figure 28: Total Retail Sales and Growth Rate(EUR billion, %), 2014 and 2019
Figure 29: Online Sales and Growth Rate (EUR billion, %) 2014-2019
Figure 30: Share of Key Product Sectors (%), 2014 and 2019
Figure 31: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2014-2019
Figure 32: Value Growth of Key Product Sectors (EUR billion), 2014-2019
Figure 33: Spend Per Channel 2014 and 2019
Figure 34: Online Penetration of Key Product Sectors (%), 2014
Figure 35: Online Penetration of Key Product Sectors (%), 2019
Figure 36: Share of Clothing in overall Retail 2014 and 2019
Figure 37: Retail Sales Value and Growth (EUR billion, %) of Clothing 2014-2019
Figure 38: Spend per Head on Clothing 2014 and 2019
Figure 39: Share of Clothing by Women's Wear, Men's Wear, and Children's Wear 2014 and 2019
Figure 40: Women's Wear Sales Value and Growth (EUR billion, %) 2014-2019
Figure 41: Men's Wear Sales Value and Growth (EUR billion, %) 2014-2019
Figure 42: Children's Wear Sales Value and Growth (EUR billion, %) 2014-2019
Figure 43: Online Spend in Clothing and growth, 2014-2019
Figure 44: Online Share of Total Clothing Spend 2014 and 2019
Figure 45: Spending per Channel in Clothing (%) 2014 and 2019
Figure 46: Share of Footwear in overall Retail 2014 and 2019
Figure 47: Retail Sales Value and Growth (EUR billion, %) of Footwear 2014-2019
Figure 48: Spend per Head on Footwear 2014 and 2019
Figure 49: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 20134 and 2019
Figure 50: Women's Footwear Sales Value and Growth (EUR billion, %) 2014-2019
Figure 51: Men's Footwear Sales Value and Growth (EUR billion, %) 2014-2019
Figure 52: Children's Footwear Sales Value and Growth (EUR billion, %) 2014-2019
Figure 53: Online Spend in Footwear 2014-2019
Figure 54: Online Share of total Footwear Spend 2014 and 2019
Figure 55: Spending per Channel in Footwear (%) 2014 and 2019
Figure 56: Share of Books, News, and Stationery in overall Retail 2014 and 2019
Figure 57: Retail Sales Value and Growth (EUR billion, %) of Books, News, and Stationery 2014-2019
Figure 58: Spend per Head on Books, News, and Stationery 2014 and 2019
Figure 59: Online Spend in Books, News, and Stationery 2014-2019
Figure 60: Online Share of total Books, News, and Stationery Spend 2014 and 2019
Figure 61: Spending per Channel in Books, News, and Stationery (%) 2014 and 2019
Figure 62: Share of Electrical and Electronics in overall Retail 2014 and 2019
Figure 63: Retail Sales Value and Growth (EUR billion, %) of Electrical and Electronics 2014-2019
Figure 64: Spend per Head on Electrical and Electronics 2014 and 2019
Figure 65: Online Spend in Electrical and Electronics 2014-2019
Figure 66: Online Share of total Electrical and Electronics Spend 2014 and 2019
Figure 67: Spending per Channel in Electrical and Electronics (%) 2014 and 2019
Figure 68: Share of Food and Grocery in overall Retail 2014 and 2019
Figure 69: Retail Sales Value and Growth (EUR billion, %) of Food and Grocery 2014-2019
Figure 70: Spend per Head on Food and Grocery 2014 and 2019
Figure 71: Online Spend in Food and Grocery 2014-2019
Figure 72: Online Share of total Food and Grocery Spend 2014 and 2019
Figure 73: Spending per Channel in Food and Grocery (%) 2014 and 2019
Figure 74: Share of Health and Beauty in overall Retail 2014 and 2019
Figure 75: Retail Sales Value and Growth (EUR billion, %) of Health and Beauty 2014-2019
Figure 76: Spend per Head on Health and Beauty 2014 and 2019
Figure 77: Online Spend in Health and Beauty 2014-2019
Figure 78: Online Share of total Health and Beauty Spend 2014 and 2019
Figure 79: Spending per Channel in Health and Beauty (%) 2014 and 2019
Figure 80: Share of Furniture and Floor Coverings in overall Retail 2014 and 2019
Figure 81: Retail Sales Value and Growth (EUR billion, %) of Furniture and Floor Coverings 2014-2019
Figure 82: Spend per Head on Furniture and Floor Coverings 2014 and 2019
Figure 83: Online Spend in Furniture and Floor Coverings 2014-2019
Figure 84: Online Share of total Furniture and Floor Coverings Spend 2014 and 2019
Figure 85: Spending per Channel in Furniture and Floor Coverings (%) 2014 and 2019
Figure 86: Share of Home and Garden Products in overall Retail 2014 and 2019
Figure 87: Retail Sales Value and Growth (EUR billion, %) of Home and Garden Products 2014-2019
Figure 88: Spend per Head on Home and Garden Products 2014 and 2019
Figure 89: Online Spend in Home and Garden Products 2014-2019
Figure 90: Online Share of total Home and Garden Products Spend 2014 and 2019
Figure 91: Spending per Channel in Home and Garden Products (%) 2014 and 2019
Figure 92: Share of Music, Video, and Entertainment Software in overall Retail 2014 and 2019
Figure 93: Retail Sales Value and Growth (EUR billion, %) of Music, Video, and Entertainment Software 2014-2019
Figure 94: Spend per Head on Music, Video, and Entertainment Software 2014 and 2019
Figure 95: Online Spend in Music, Video, and Entertainment Software 2014-2019
Figure 96: Online Share of total Music, Video, and Entertainment Software Spend 2014 and 2019
Figure 97: Spending per Channel in Music, Video, and Entertainment Software (%) 2014 and 2019
Figure 98: Share of Sports and Leisure Equipment in overall Retail 2014 and 2019
Figure 99: Retail Sales Value and Growth (EUR billion, %) of Sports and Leisure Equipment 2014-2019
Figure 100: Spend per Head on Sports and Leisure Equipment 2014 and 2019
Figure 101: Online Spend in Sports and Leisure Equipment 2014-2019
Figure 102: Online Share of total Sports and Leisure Equipment Spend 2014 and 2019
Figure 103: Spending per Channel in Sports and Leisure Equipment (%) 2014 and 2019
Figure 104: Share of Jewelry, Watches, and Accessories in overall Retail 2014 and 2019
Figure 105: Retail Sales Value and Growth (EUR billion, %) of Jewelry, Watches, and Accessories 2014-2019
Figure 106: Spend per Head on Jewelry, Watches, and Accessories 2014 and 2019
Figure 107: Online Spend in Jewelry, Watches, and Accessories 2014-2019
Figure 108: Online Share of total Jewelry, Watches, and Accessories Spend 2014 and 2019
Figure 109: Spending per Channel in Jewelry, Watches, and Accessories (%) 2014 and 2019
Figure 110: Share of Luggage and Leather Goods in overall Retail 2014 and 2019
Figure 111: Retail Sales Value and Growth (EUR billion, %) of Luggage and Leather Goods 2014-2019
Figure 112: Spend per Head on Luggage and Leather Goods 2014 and 2019
Figure 113: Online Spend in Luggage and Leather Goods 2014-2019
Figure 114: Online Share of total Luggage and Leather Goods Spend 2014 and 2019
Figure 115: Spending per Channel in Luggage and Leather Goods (%) 2014 and 2019
Figure 116: The Triangulated Market Sizing Methodology
