Synopsis
Canadean’s, "Rum in Germany to 2016: Databook" contains detailed historic and forecast Rum consumption analysis, segmented at a category level. It provides year on year growth figures for the different types of Rum available in Germany, as well as volume data based on price segments and alcoholic strength. This report reviews the latest industry trends both for overall products as well as leading market players, which makes it an essential tool for companies active across the Germany alcoholic drinks value chain and for new players considering entering the market.
Scope
• Overview of the Rum category in Germany
• Analysis on consumption of the Rum category in Germany, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Rum category in Germany
• Historic and forecast consumption value of the Rum category in Germany by alcoholic strength and by price segments
Summary
This report is the result of Canadean’s extensive market research covering the Rum category in Germany. It provides detailed historic and forecast consumption volume and values, at channel level. "Rum in Germany to 2016: Databook" provides a top-level overview and detailed insight into the operating environment of the Rum category in Germany.
Reasons To Buy
• Provides you with important figures on consumption of the Rum category in Germany
• Allows you to analyze the Rum category in Germany with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• Helps you plan your future business decisions using forecast figures for the category along with segment level information
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 Germany Rum & Cane Spirits Market Analysis
2.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 2006–16
2.2 Rum & Cane Spirits Market Consumption Analysis, 2006–16
2.2.1 Rum & Cane Spirits Market Volume Analysis, 2006–16
2.2.2 Rum & Cane Spirits Market Value Analysis, 2006–16
2.3 Rum & Cane Spirits Consumption by Major Brands (Top 10)
2.4 Rum & Cane Spirits Consumption by Channels
2.4.1 Rum & Cane Spirits Consumption by Channel, 2006–16
2.4.2 Rum & Cane Spirits Off-premise Consumption, 2006–16
2.4.3 Rum & Cane Spirits On-premise Consumption, 2006–16
2.5 Rum & Cane Spirits Consumption by Price Segment, 2006–16
2.6 Rum & Cane Spirits Consumption by Alcoholic Strength, 2006–16
2.7 Rum & Cane Spirits Consumption by Segments, 2006–16
2.8 Dark Rum Consumption Analysis
2.8.1 Dark Rum Consumption, 2006–16
2.8.2 Dark Rum Consumption by Price Segment, 2006–16
2.8.3 Dark Rum Consumption by Alcoholic Strength, 2006–16
2.9 Light Rum Consumption Analysis
2.9.1 Light Rum Consumption, 2006–16
2.9.2 Light Rum Consumption by Price Segment, 2006–16
2.9.3 Light Rum Consumption by Alcoholic Strength, 2006–16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Volume Units for Spirits Market
Table 2: Germany Rum & Cane Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 3: Germany Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: Germany Rum & Cane Spirits Market Value (EUR m) and Growth (Y-o-Y), 2006–11
Table 5: Germany Rum & Cane Spirits Market Value (EUR m) and Growth (Y-o-Y), 2011–16
Table 6: Germany Rum & Cane Spirits Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 7: Germany Rum & Cane Spirits Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 8: Germany Rum & Cane Spirits Consumption by Major Brands (Liters m), 2008–11
Table 9: Germany Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–11
Table 10: Germany Rum & Cane Spirits Consumption (Liters m) by Channel, 2011–16
Table 11: Germany Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16
Table 12: Germany Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16
Table 13: Germany Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–11
Table 14: Germany Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2011–16
Table 15: Germany Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 16: Germany Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 17: Germany Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–11
Table 18: Germany Rum & Cane Spirits Consumption (Liters m) by Segments, 2011–16
Table 19: Germany Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 20: Germany Dark Rum Consumption (Liters m) by Price Segment, 2006–11
Table 21: Germany Dark Rum Consumption (Liters m) by Price Segments, 2011–16
Table 22: Germany Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 23: Germany Dark Rum Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 24: Germany Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 25: Germany Light Rum Consumption (Liters m) by Price Segment, 2006–11
Table 26: Germany Light Rum Consumption (Liters m) by Price Segments, 2011–16
Table 27: Germany Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 28: Germany Light Rum Consumption (Liters m) by Alcoholic Strength, 2011–16
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Germany Rum & Cane Spirits Market Dynamics by Segments, 2006–16
Figure 3: Germany Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 4: Germany Rum & Cane Spirits Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Figure 5: Germany Rum & Cane Spirits Consumption by Major Brands (Liters m), 2008–11
Figure 6: Germany Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–16
Figure 7: Germany Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16
Figure 8: Germany Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16
Figure 9: Germany Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–16
Figure 10: Germany Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 11: Germany Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–16
Figure 12: Germany Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 13: Germany Dark Rum Consumption (Liters m) by Price Segment, 2006–16
Figure 14: Germany Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 15: Germany Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 16: Germany Light Rum Consumption (Liters m) by Price Segment, 2006–16
Figure 17: Germany Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–16
