Synopsis
Canadean’s, "Rum in United States to 2016: Databook" contains detailed historic and forecast Rum consumption analysis, segmented at a category level. It provides year on year growth figures for the different types of Rum available in United States, as well as volume data based on price segments and alcoholic strength. This report reviews the latest industry trends both for overall products as well as leading market players, which makes it an essential tool for companies active across the United States alcoholic drinks value chain and for new players considering entering the market.
Scope
• Overview of the Rum category in United States
• Analysis on consumption of the Rum category in United States, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Rum category in United States
• Historic and forecast consumption value of the Rum category in United States by alcoholic strength and by price segments
Summary
This report is the result of Canadean’s extensive market research covering the Rum category in United States. It provides detailed historic and forecast consumption volume and values, at channel level. "Rum in United States to 2016: Databook" provides a top-level overview and detailed insight into the operating environment of the Rum category in United States
Reasons To Buy
• Provides you with important figures on consumption of the Rum category in United States
• Allows you to analyze the Rum category in United States with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• Helps you plan your future business decisions using forecast figures for the category along with segment level information
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 United States Rum & Cane Spirits Market Analysis
2.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 2006–16
2.2 Rum & Cane Spirits Market Consumption Analysis, 2006–16
2.2.1 Rum & Cane Spirits Market Volume Analysis, 2006–16
2.2.2 Rum & Cane Spirits Market Value Analysis, 2006–16
2.3 Rum & Cane Spirits Consumption by Major Brands (Top 10)
2.4 Rum & Cane Spirits Consumption by Channels
2.4.1 Rum & Cane Spirits Consumption by Channel, 2006–16
2.4.2 Rum & Cane Spirits Off-premise Consumption, 2006–16
2.4.3 Rum & Cane Spirits On-premise Consumption, 2006–16
2.5 Rum & Cane Spirits Consumption by Price Segment, 2006–16
2.6 Rum & Cane Spirits Consumption by Alcoholic Strength, 2006–16
2.7 Rum & Cane Spirits Consumption by Segments, 2006–16
2.8 Dark Rum Consumption Analysis
2.8.1 Dark Rum Consumption, 2006–16
2.8.2 Dark Rum Consumption by Price Segment, 2006–16
2.8.3 Dark Rum Consumption by Alcoholic Strength, 2006–16
2.9 Light Rum Consumption Analysis
2.9.1 Light Rum Consumption, 2006–16
2.9.2 Light Rum Consumption by Price Segment, 2006–16
2.9.3 Light Rum Consumption by Alcoholic Strength, 2006–16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Volume Units for Spirits Market
Table 2: US Rum & Cane Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 3: US Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: US Rum & Cane Spirits Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 5: US Rum & Cane Spirits Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 6: US Rum & Cane Spirits Consumption by Major Brands (Liters m), 2008–11
Table 7: US Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–11
Table 8: US Rum & Cane Spirits Consumption (Liters m) by Channel, 2011–16
Table 9: US Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16
Table 10: US Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16
Table 11: US Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–11
Table 12: US Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2011–16
Table 13: US Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 14: US Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 15: US Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–11
Table 16: US Rum & Cane Spirits Consumption (Liters m) by Segments, 2011–16
Table 17: US Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 18: US Dark Rum Consumption (Liters m) by Price Segment, 2006–11
Table 19: US Dark Rum Consumption (Liters m) by Price Segments, 2011–16
Table 20: US Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 21: US Dark Rum Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 22: US Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 23: US Light Rum Consumption (Liters m) by Price Segment, 2006–11
Table 24: US Light Rum Consumption (Liters m) by Price Segments, 2011–16
Table 25: US Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 26: US Light Rum Consumption (Liters m) by Alcoholic Strength, 2011–16
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: US Rum & Cane Spirits Market Dynamics by Segments, 2006–16
Figure 3: US Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 4: US Rum & Cane Spirits Market Value (USD m) and Growth (Y-o-Y), 2006–16
Figure 5: US Rum & Cane Spirits Consumption by Major Brands (Liters m), 2008–11
Figure 6: US Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–16
Figure 7: US Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16
Figure 8: US Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16
Figure 9: US Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–16
Figure 10: US Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 11: US Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–16
Figure 12: US Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 13: US Dark Rum Consumption (Liters m) by Price Segment, 2006–16
Figure 14: US Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 15: US Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 16: US Light Rum Consumption (Liters m) by Price Segment, 2006–16
Figure 17: US Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–16
