Sporting Goods Markets in China

Sporting Goods Markets in China

Category : Consumer Goods
March  2015 


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China's demand for Sporting Goods has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2004, 2009 and 2014) and long-term forecasts through 2019 and 2024 are presented. Major producers in China are profiled.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments’ industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars.

Our market research reports provide hard-to-find market data and analyses. Today, China has the largest market in the world. Tremendous fast-growing markets for imports and business opportunities for companies around the world. If you want to expand your business or sell your products in China, our research reports provide the insights and projections into Chinese markets necessary for you to do so.
TABLE OF CONTENTS

I. INTRODUCTION
Report Scope and Methodology
Executive Summary

II. BUSINESS ENVIRONMENT
Economic Outlook
Key Economic Indicators
Industrial Output
Population and Labor
Foreign Investment
Foreign Trade
Financial and Tax Regulations
Banking System and Regulations
Foreign Exchange
Taxes, Tariff and Custom Duties

III. SPORTING GOODS INDUSTRY ASSESSMENTS
Sporting Goods Industry Structure
Market Size
Market Growth Drivers
Major Producer Facility Locations
Market Share of Key Producers
Labor Costs
Potential Entrants
Technology Development

IV. SPORTING GOODS PRODUCTION AND DEMAND
Overview
Sporting Goods Production and Demand
Footwear
Apparel
Fitness Equipments
Golf
Team Sports
Bikes
Camping
Fishing
Other Sporting Goods
Pricing Trends

V. SPORTING GOODS CONSUMPTION BY MARKET
Sporting Goods Markets Outlook Overview
Chinese Retail Market Trends
Population Trends by Age Group
Consumer Income Trends
Consumer Spending Trends
Sporting Goods Demand by Region
Northeast
North
Southeast
Southwest
Northwest

VI. MARKETING STRATEGIES
Distribution System in China
Chinas Distribution System
Sporting Goods Distribution Channels
Transportation and Freight Infrastructure
Communications
Market Entry Channels
Exporting to China
Export Market Overview
Chinese Trading Practice
Trading Companies
Import Restrictions in China
Technology Licensing
Technology Licensing Overview
Intellectual Property Protection
Joint Venture
Joint Venture Overview
Advantages and Disadvantages
Wholly Owned Enterprises
Foreign Wholly Owned Enterprises Overview
Advantages and Disadvantages
Other Market Entry Channels
Setting up Sales Offices
Selling to China through Attending Trade Fairs
Contacting Chinese Companies
Advertising
Market Entry Strategies
Understanding Differences
Business Practice Differences
Knowledge of Regulations and Restrictions
Dealing with Governments

VII. SPORTING GOODS PRODUCER DIRECTORY
Sporting Goods Producer Profiles
Distributors

LIST OF TABLES

I. INTRODUCTION
Economic Outlook Summary
Sporting Goods Supply and Demand Summary

II. BUSINESS ENVIRONMENT
Key Economic Indicators
Industrial Output
Population and Labor Force Trends
Foreign Investment and Loans
Foreign Trade
Key Commodity Exports from China
Chinas Exports to its Leading Trade Partners
Key Commodity Imports into China
Chinas Imports from Its Leading Trade Partners

III. SPORTING GOODS INDUSTRY ASSESSMENTS
Major Producer Facility Locations
Market Share of Key Producers

IV. SPORTING GOODS PRODUCTION AND DEMAND
Total Interior Decorative Products Sales and Demand
Sporting Goods Sales and Demand
Footwear
Apparel
Fitness Equipments
Golf
Team Sports
Bikes
Camping
Fishing
Other Sporting Goods

V. SPORTING GOODS CONSUMPTION BY MARKET
Total Interior Decorative Products Consumption by Market
Chinese Retail Market Trends
Population Trends by Age Group
Consumer Income Trends
Consumer Spending Trends
Sporting Goods Demand by Region
Northeast
North
Southeast
Southwest
Northwest

LIST OF CHARTS
Sporting Goods Supply and Demand Summary
Chinas GDP and Industrial Output
Population Trends
Industrial Output by Ownership
Foreign Investments and Loans
Enquiry Before Buy
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