Sports and Leisure Equipment Retailing in Germany - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

Sports and Leisure Equipment Retailing in Germany - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive cont

Category : Retail
Published On : August  2015
Pages : 62



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Summary
Sales in sports and leisure equipment accounted for 1.3% of the total sales in 2014. Per capita expenditure on sport and leisure equipment stood at EUR72 in 2014, and is expected to reach EUR77 by 2019, growing at a CAGR of 1.4% during 2014-2019. An aging population, aspirations for a healthier lifestyle, and increasing disposable incomes are the major factors driving the sales of sports and leisure equipment.

Key Findings
- Sales of sports and leisure equipment accounted for 1.3% of the total retail sales in 2014

- Sales through the online channel are gaining traction, with the channel accounting for 18.1% of the total sales in the segment.

- Specialist retailers dominate the sport and leisure equipment market in Germany, having accounted for 32% of the sales in the segment

- Sports equipment was the largest category with 52.9% in retail sales in 2014

Synopsis
“Sports and Leisure Equipment Retailing in Germany - Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.

What else does this report offer?

- A thorough analysis of consumer trends changing economic and population factors 

- Both qualitative and quantitative insights and analysis of the shifting sports and leisure equipment retail dynamics for sports equipment and toys and games from 2009 to 2019

- Sales of sports and leisure equipment through the following channels from 2009 to 2019: Other specialist retailers; online; hypermarkets, supermarkets and hard-discounters; department stores; cash and carries and warehouse clubs; Value, variety stores and general merchandise retailers; other general and non-specialist direct retailers; clothing, footwear, accessories and luxury goods specialists; music, video, book, stationery and entertainment software specialists; convenience stores (including Independents) and gas stations

- An overview of key sports and leisure equipment retailers operating across Germany and their presence across distribution channels

Reasons To Buy
- Gain a comprehensive knowledge on sports and leisure equipment sector in the German retail market and develop a competitive advantage from the start of your supply chain

- Investigate current and forecast behaviour trends in sports and leisure equipment category to identify the best opportunities to exploit 

- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

- Understand the fastest growing categories including sports equipment and toys and games, with insights on performance across key channels from 2009, with forecasts until 2019

- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and Technology trends influencing the sports and leisure equipment market

- Analysis of key international and domestic players operating in the sports and leisure equipment market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share


Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 Strong European economy offers growth opportunities for retailers
3.1.1 Steady global economic growth set to drive the export oriented German economy
3.1.2 Declining household savings rate set to fuel consumption
3.1.3 Services sector remains the dominant sector for employment
3.1.4 Falling unemployment rates increase consumer confidence
3.1.5 Deflation might create concern for the German economy
3.1.6 Increasing household consumption opens growth avenues for retailers
3.2 A negative population growth rate will affect long term prospects for retail
4 German Shoppers
4.1 Growing aging population and single households in Germany open new opportunities for retailers
4.2 Online Shopping clubs generate mass awareness among German consumers
4.3 Consumers prefer online shopping to visiting stores during holiday seasons
4.4 Rise in smartphone users to boost m-commerce in Germany
4.5 German consumers research multiple channels before making a purchase
4.6 Organic food and grocery retailing is expanding its niche
4.7 Increasing inbound tourists are offering growth opportunities in luxury retail
5 Doing Business in Germany
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 EU consumer rights directive came into force in 2014
5.3 German parliament (Bundestag) introduces minimum wages law
5.4 The protective nature of labor and retail laws can be an impediment for retailers' growth
5.5 Multiple location options available for retailers to spread their network profitably in the country
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Sports and Leisure Equipment
6.2 Sports and Leisure Equipment Category Overview
6.2.1 Sports and Leisure Equipment by Channel
6.2.2 Sports and Leisure Equipment by Category
6.3 Sports and Leisure Equipment Category Analysis
6.3.1 Sports Equipment
6.3.2 Toys and Games
6.4 Major Retailers
6.4.1 Sports and Leisure Equipment
7 Appendix
7.1 Definitions
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer

List Of Tables
Table 1: Major Organic food retailers in Germany
Table2: Germany Sports and Leisure Equipment Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 3: Germany Sports and Leisure Equipment Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 4: Germany Sports and Leisure Equipment Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 5: Germany Sports and Leisure Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 6: Germany Sports and Leisure Equipment Retail Segmentation (% value), by Channel Group, 2009-2019
Table 7: Germany Sports and Leisure Equipment Retail Sales (EUR mn), by Category, 2009-2014
Table 8: Germany Sports and Leisure Equipment Retail Sales Forecast (EUR mn), by Category 2014-2019
Table 9: Germany Sports and Leisure Equipment Retail Sales (US$ mn), by Category, 2009-2014
Table 10: Germany Sports and Leisure Equipment Retail Sales Forecast (US$ mn), by Category 2014-2019
Table 11: Germany Sports and Leisure Equipment Retail Segmentation (% value), by Category 2009-2019
Table 12: Germany Sports Equipment Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 13: Germany Sports Equipment Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 14: Germany Sports Equipment Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 15: Germany Sports Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 16: Germany Sports Equipment Retail Segmentation, by Channel Group, 2009-2019
Table 17: Germany Toys and Games Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 18: Germany Toys and Games Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 19: Germany Toys and Games Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 20: Germany Toys and Games Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 21: Germany Toys and Games Retail Segmentation, by Channel Group, 2009-2019
Table 22: Key Sports and Leisure equipment Retailers in Germany
Table 23: Germany Exchange Rate EUR-US$ (Annual Average), 2009-2014
Table 24: Germany Exchange Rate EUR-US$ (Annual Average), 2015-2019
Table 25: Conlumino Retail Channel Definitions
Table 26: Conlumino Retail Category Definitions

List Of Figures
Figure 1: GDP Values (US$ billion, %), 2008-2014
Figure 2: Growth Rate of GDP (US$ Billion, %), 2008-2014
Figure 3: Forecasts for GDP Value and Growth (EUR billion, %), 2014-2019
Figure 4: Household Savings Rate as percentage of disposable income (%), 2004-2014
Figure 5: Share of Employment by Sector (%), 2004 and 2014E
Figure 6: Unemployment Rate (%), 2005-2014
Figure 7: Inflation Growth Rates (%), 2004-2014
Figure 8: Household Consumption Expenditure of Germany (US$ Billion), 2004 and 2014
Figure 9: Household Consumption Expenditure of Major Countries (US$ Billion), 2014
Figure 10: Growth of Household Consumption Expenditure (%), 2004-2014
Figure 11: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 12: Population Split by Gender (%), 2014 and 2019
Figure 13: Population Split by Age Group (%), 2014 and 2019
Figure 14: Per Capita Spend on Retail (EUR), 2006 and 2014
Figure 15: Per Capita Spend (EUR) on Retail by Age Group (%), 2006 and 2014
Figure 16: Rural and Urban Populations (% of total population) 2004, 2014 and 2019E
Figure 17: Aging consumers and single households are set to grow further
Figure 18: The unique concept of online shopping clubs make them popular among German consumers
Figure 19: Online sales observed huge growth during holiday seasons
Figure 20: Rise in Smartphone Users in Germany
Figure 21: EmmasEnkel lets consumers use iPads in its Cafes to shop
Figure 22: Number of international arrivals to Germany (millions), 2009-2019
Figure 23: Major Cities with High Spend on Retail
Figure 24: Retail laws on store opening hours in different states of the country
Figure 25: Retail hot spots across Germany favor international investment
Figure 26: Share of Sports and Leisure Equipment in overall Retail 2014 and 2019
Figure 27: Retail Sales Value and Growth (EUR billion, %) of Sports and Leisure Equipment 2014-2019
Figure 28: Spend-per-Head on Sports and Leisure Equipment 2014 and 2019
Figure 29: Online Spend in Sports and Leisure Equipment 2014-2019
Figure 30: Online Share of total Sports and Leisure Equipment Spend 2014 and 2019
Figure 31: Spending per Channel in Sports and Leisure Equipment (%) 2014 and 2019
Figure 32: Germany Sports and Leisure Equipment Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 33: Germany Sports and Leisure Equipment Retail Market Dynamics, by Channel Group, 2009-2019
Figure 34: Germany Sports and Leisure Equipment Retail Sales and Forecast (EUR mn), by Category 2009-2019
Figure 35: Germany Sports and Leisure Equipment Retail Market Dynamics, by Category 2009-2019
Figure 36: Germany Sports Equipment Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 37: Germany Toys and Games Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 38: The Triangulated Market Sizing Methodology

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