Summary
Sales in sports and leisure equipment accounted for 1.3% of the total sales in 2014. Per capita expenditure on sport and leisure equipment stood at TRY63 in 2014, and is expected to reach TRY90 by 2019, growing at a robust CAGR of 7.4% during 2014-2019. Burgeoning youth population, aspirations for a healthier lifestyle, and increasing disposable incomes are the major factors driving the sales of sports and leisure equipment.
Key Findings
- Sales through the online channel are gaining traction, with the channel expected to grow at a CAGR of 21.2% during 2014-2019 to account for 9.5% of the total sales in the segment.
- Sales of sports and leisure equipment accounted for 1.3% of the total retail sales in 2014
- Sports equipment was the largest category with 63.5% in retail sales in 2014
- Specialist retailers dominate the sport and leisure equipment market in Turkey, having accounted for 72.1% of the sales in the segment
Synopsis
Sports and Leisure Equipment Retailing in Turkey - Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.
What else does this report offer?
- A thorough analysis of consumer trends changing economic and population factors
- Both qualitative and quantitative insights and analysis of the shifting sports and leisure equipment retail dynamics for sports equipment and toys and games from 2009 to 2019
- Sales of sports and leisure equipment through the following channels from 2009 to 2019: Other specialist retailers; online; hypermarkets, supermarkets and hard-discounters; department stores; cash and carries and warehouse clubs; Value, variety stores and general merchandise retailers; other general and non-specialist direct retailers; clothing, footwear, accessories and luxury goods specialists; music, video, book, stationery and entertainment software specialists; convenience stores (including Independents) and gas stations
- An overview of key sports and leisure equipment retailers operating across Turkey and their presence across distribution channels
Reasons To Buy
- Gain a comprehensive knowledge on sports and leisure equipment sector in the Turkish retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behaviour trends in sports and leisure equipment category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
- Understand the fastest growing categories including sports equipment and toys and games, with insights on performance across key channels from 2009, with forecasts until 2019
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the sports and leisure equipment market
- Analysis of key international and domestic players operating in the sports and leisure equipment market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 Strong economy offers ample growth opportunities for retailers
3.1.1 Robust economy with high growth potential - A positive sign for retailers
3.1.2 Turks tend to spend more as reflected by the lower savings rate
3.1.3 Services sector continues to be the dominant sector for employment
3.1.4 Retailers to benefit from moderate inflation levels
3.1.5 Household consumption doubles, driving spending power
3.1.6 Increasing urbanization is an ideal scenario for retailers
4 Turkish Shoppers
4.1 Supermarkets and big discounters making inroads into market share of local stores that enjoy customer loyalty
4.2 Burgeoning young and middle class consumer demographics - the key target areas for retailers
4.3 Retailers need to balance between westernized, secular and conservative Muslim population
4.4 Increasing number of Turks looking for wholesome shopping experience
4.5 Increasing popularity of credit/debit cards as mode of payments
4.6 E-commerce has great potential for development in both rural and urban areas
4.6.1 M-commerce is a significant trend for rural communities
4.7 Increasing number of foreign tourist to aid retail growth
5 Doing Business in Turkey
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 Laws for foreign investments
5.3 Regulations to ease retail business establishment
5.4 Draft law on regulation of organized retailers
5.5 Taxation policies
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Sports and Leisure Equipment
6.2 Sports and Leisure Equipment Category Overview
6.2.1 Sports and Leisure Equipment by Channel
6.2.2 Sports and Leisure Equipment by Category
6.3 Sports and Leisure Equipment Category Analysis
6.3.1 Sports Equipment
6.3.2 Toys and Games
6.4 Major Retailers
6.4.1 Sports and Leisure Equipment
7 Appendix
7.1 Definitions
7.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: Turkey Sports and Leisure Equipment Retail Sales (TRY mn), by Channel Group, 2009-2014
Table 2: Turkey Sports and Leisure Equipment Retail Sales Forecast (TRY mn), by Channel Group, 2014-2019
Table 3: Turkey Sports and Leisure Equipment Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 4: Turkey Sports and Leisure Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 5: Turkey Sports and Leisure Equipment Retail Segmentation (% value), by Channel Group, 2009-2019
Table 6: Turkey Sports and Leisure Equipment Retail Sales (TRY mn), by Category, 2009-2014
Table 7: Turkey Sports and Leisure Equipment Retail Sales Forecast (TRY mn), by Category 2014-2019
Table 8: Turkey Sports and Leisure Equipment Retail Sales (US$ mn), by Category, 2009-2014
Table 9: Turkey Sports and Leisure Equipment Retail Sales Forecast (US$ mn), by Category 2014-2019
Table 10: Turkey Sports and Leisure Equipment Retail Segmentation (% value), by Category 2009-2019
Table 11: Turkey Sports Equipment Retail Sales (TRY mn), by Channel Group, 2009-2014
Table 12: Turkey Sports Equipment Retail Sales Forecast (TRY mn), by Channel Group, 2014-2019
Table 13: Turkey Sports Equipment Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 14: Turkey Sports Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 15: Turkey Sports Equipment Retail Segmentation, by Channel Group, 2009-2019
Table 16: Turkey Toys and Games Retail Sales (TRY mn), by Channel Group, 2009-2014
Table 17: Turkey Toys and Games Retail Sales Forecast (TRY mn), by Channel Group, 2014-2019
Table 18: Turkey Toys and Games Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 19: Turkey Toys and Games Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 20: Turkey Toys and Games Retail Segmentation, by Channel Group, 2009-2019
Table 21: Key Sports and Leisure equipment Retailers in Turkey
Table 22: Turkey Exchange Rate TRY-USD (Annual Average), 2009-2014
Table 23: Turkey Exchange Rate TRY-USD (Annual Average), 2015-2019 Forecasts
Table 24: Conlumino Retail Channel Definitions
Table 25: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2009-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2009-2014
Figure 3: GDP Value and Growth (TRY billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (TRY billion, %), 2014-2019
Figure 5: Gross Domestic Savings as a Percentage of GDP (%), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014
Figure 7: Unemployment Rate(%), 2005-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of Turkey (TRY billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019E
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (TRY), 2006 and 2014
Figure 17: Per Capita Spend (TRY)and Total Retail Spend by Age Group (%), 2006 and 2019
Figure 18: Young and middle class population are key target groups
Figure 19: Increasing use of credit cards in Turkey
Figure 20: E-commerce and M-commerce are on a rise
Figure 21: Tourist arrivals to Turkey, (in thousands), 2009 and 2014
Figure 22: Major Province with High Spend on Retail
Figure 23: Key Components of Doing Business in Turkey
Figure 24: Withholding Taxes on Selected Payments of Resident/Non-Resident Corporations
Figure 25: Major Transaction Taxes
Figure 26: Share of Sports and Leisure Equipment in overall Retail 2014 and 2019
Figure 27: Retail Sales Value and Growth (TRY billion, %) of Sports and Leisure Equipment 2014-2019
Figure 28: Spend per Head on Sports and Leisure Equipment 2014 and 2019
Figure 29: Online Spend in Sports and Leisure Equipment 2014-2019
Figure 30: Online Share of total Sports and Leisure Equipment Spend 2014 and 2019
Figure 31: Spending per Channel in Sports and Leisure Equipment (%) 2014 and 2019
Figure 32: Turkey Sports and Leisure Equipment Retail Sales and Forecast (TRY mn), by Channel Group, 2009-2019
Figure 33: Turkey Sports and Leisure Equipment Retail Market Dynamics, by Channel Group, 2009-2019
Figure 34: Turkey Sports and Leisure Equipment Retail Sales and Forecast (TRY mn), by Category 2009-2019
Figure 35: Turkey Sports and Leisure Equipment Retail Market Dynamics, by Category 2009-2019
Figure 36: Turkey Sports Equipment Retail Sales and Forecast (TRY mn), by Channel Group, 2009-2019
Figure 37: Turkey Toys and Games Retail Sales and Forecast (TRY mn), by Channel Group, 2009-2019
Figure 38: The Triangulated Market Sizing Methodology
