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Success: Spodee

Success: Spodee

Category : Consumer Goods
March  2013  Pages : 9

Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how CPG brands can look to reconcile consumers' somewhat conflicting demands for novelty and familiarity through new product innovation.

- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Spodee considered a telling case of success?

- What consumer and market trends underpin this product success?

- How can I entice recessionary consumers to trial new product launches?

- How can CPG brands effectively target recessionary consumers?

Key Highlights
Over one third of US shoppers are highly influenced by claims of "authentic," "home-made," or "made with real ingredients" when buying food and drinks, highlighting the extent to which recessionary consumers are seeking comfort and safety.

However, with more than four in 10 US shoppers claiming that they enjoy experimenting with different alcoholic beverage flavors and mixers, it seems that consumer conservatism continues to be offset by an inherent willingness to take risks and experiment with new products.
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