Targeting Consumer Need States

Targeting Consumer Need States

Category : Consumer Goods
July  2014  Pages : 93



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Summary
Consumer need states are the particular requirements that people have at specific points in time. They might be based on physical needs such as to feel fresh or energized, specific body needs such as health, emotional needs, or the needs of a specific occasion such as playing sport or getting ready for the day. This report shows how manufacturers can cater to evolving consumer demand.


Synopsis
- An analysis of almost 180,000 new products has been distilled down to a few hundred key launches which best illustrate current consumer need states.

- Identify the opportunities in each need state.
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