The Future of the Confectionery Market in Malaysia to 2017 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Confectionery consumption trends in Malaysia, historic and forecast Confectionery consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Confectionery sales overall and to know which categories and segments are showing growth in the coming years. Research Beam Model: Research Beam Product ID: 89389 875 USD New
The Future of the Confectionery Market in Malaysia to 2017
 
 

The Future of the Confectionery Market in Malaysia to 2017

  • Category : Food and Beverages
  • Published On : March   2013
  • Pages : 106
  • Publisher : Canadean
 
 
 

SYNOPSIS
The Future of the Confectionery Market in Malaysia to 2017 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Confectionery consumption trends in Malaysia, historic and forecast Confectionery consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Confectionery sales overall and to know which categories and segments are showing growth in the coming years.SUMMARY
Why was the report written?
• This report provides authoritative and granular data on the Confectionery market in Malaysia and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them.

• Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.

• Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.

What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns including, the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.

What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in Malaysia Confectionery market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.
SCOPE
Detailed category coverage is provided, covering three product segments that include: Chocolate, Gum and Sugar Confectionery.

Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
REASONS TO BUY
NA

List Of Content
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017.
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 Malaysia Confectionery Market Analysis, 2007–17
2.1 Confectionery Value Analysis, 2007–17
2.1.1 Overall Confectionery Market Value, 2007–17
2.1.2 Confectionery Market Value by Category, 2007–17
2.1.3 Market Growth Dynamics by Value – Confectionery, 2007–17
2.2 Confectionery Volume Analysis, 2007–17
2.2.1 Overall Confectionery Market Volume, 2007–17
2.2.2 Per-Capita Consumption - Confectionery, 2007–17
2.2.3 Confectionery Market Volume by Category, 2007–17
2.2.4 Market Growth Dynamics by Volume – Confectionery, 2007–17
3 Malaysia Chocolate Market Analysis, 2007–17
3.1 Chocolate Value Analysis, 2007–17
3.1.1 Chocolate Market by Value, 2007–17
3.1.2 Average Consumer Price/Kg – Chocolate, 2007–17
3.1.3 Chocolate Market Value by Segments, 2007–17
3.2 Chocolate Volume Analysis, 2007–17
3.2.1 Chocolate Market by Volume, 2007–17
3.2.2 Chocolate Market Volume by Segments, 2007–17
3.3 Market Growth Dynamics – Chocolate, 2007–17
3.3.1 Chocolate Market Growth Dynamics by Value, 2007–17
3.3.2 Chocolate Market Growth Dynamics by Volume, 2007–17
3.4 Boxed Chocolate Analysis, 2007–17
3.4.1 Boxed Chocolate Market by Value, 2007–17
3.4.2 Boxed Chocolate Market by Volume, 2007–17
3.5 Chocolate Countlines Analysis, 2007–17
3.5.1 Chocolate Countlines Market by Value, 2007–17
3.5.2 Chocolate Countlines Market by Volume, 2007–17
3.6 Chocolate Straightlines Analysis, 2007–17
3.6.1 Chocolate Straightlines Market by Value, 2007–17
3.6.2 Chocolate Straightlines Market by Volume, 2007–17
3.7 Molded Bars Analysis, 2007–17
3.7.1 Molded Bars Market by Value, 2007–17
3.7.2 Molded Bars Market by Volume, 2007–17
3.8 Novelties Analysis, 2007–17
3.8.1 Novelties Market by Value, 2007–17
3.8.2 Novelties Market by Volume, 2007–17
3.9 Other Chocolate Analysis, 2007–17
3.9.1 Other Chocolate Market by Value, 2007–17
3.9.2 Other Chocolate Market by Volume, 2007–17
3.1 Chocolate Brand Analysis, 2009–12
3.11 Chocolate Distribution Channel Analysis, 2009–12
4 Malaysia Gum Market Analysis, 2007–17
4.1 Gum Value Analysis, 2007–17
4.1.1 Gum Market by Value, 2007–17
4.1.2 Average Consumer Price/Kg – Gum, 2007–17
4.1.3 Gum Market Value by Segments, 2007–17
4.2 Gum Volume Analysis, 2007–17
4.2.1 Gum Market by Volume, 2007–17
4.2.2 Gum Market Volume by Segments, 2007–17
4.3 Market Growth Dynamics – Gum, 2007–17
4.3.1 Gum Market Growth Dynamics by Value, 2007–17
4.3.2 Gum Market Growth Dynamics by Volume, 2007–17
4.4 Bubble Gum Analysis, 2007–17
4.4.1 Bubble Gum Market by Value, 2007–17
4.4.2 Bubble Gum Market by Volume, 2007–17
4.5 Chewing Gum Analysis, 2007–17
4.5.1 Chewing Gum Market by Value, 2007–17
4.5.2 Chewing Gum Market by Volume, 2007–17
4.6 Gum Brand Analysis, 2009–12
4.7 Gum Distribution Channel Analysis, 2009–12
5 Malaysia Sugar Confectionery Market Analysis, 2007–17
5.1 Sugar Confectionery Value Analysis, 2007–17
5.1.1 Sugar Confectionery Market by Value, 2007–17
5.1.2 Average Consumer Price/Kg – Sugar Confectionery, 2007–17
5.1.3 Sugar Confectionery Market Value by Segments, 2007–17
5.2 Sugar Confectionery Volume Analysis, 2007–17
5.2.1 Sugar Confectionery Market by Volume, 2007–17
5.2.2 Sugar Confectionery Market Volume by Segments, 2007–17
5.3 Market Growth Dynamics – Sugar Confectionery, 2007–17
5.3.1 Sugar Confectionery Market Growth Dynamics by Value, 2007–17
5.3.2 Sugar Confectionery Market Growth Dynamics by Volume, 2007–17
5.4 Caramels and Toffees Analysis, 2007–17
5.4.1 Caramels and Toffees Market by Value, 2007–17
5.4.2 Caramels and Toffees Market by Volume, 2007–17
5.5 Gums and Jellies Analysis, 2007–17
5.5.1 Gums and Jellies Market by Value, 2007–17
5.5.2 Gums and Jellies Market by Volume, 2007–17
5.6 Hard Boiled Sweets Analysis, 2007–17
5.6.1 Hard Boiled Sweets Market by Value, 2007–17
5.6.2 Hard Boiled Sweets Market by Volume, 2007–17
5.7 Medicated Confectionery Analysis, 2007–17
5.7.1 Medicated Confectionery Market by Value, 2007–17
5.7.2 Medicated Confectionery Market by Volume, 2007–17
5.8 Mints Analysis, 2007–17
5.8.1 Mints Market by Value, 2007–17
5.8.2 Mints Market by Volume, 2007–17
5.9 Other Sugar Confectionery Analysis, 2007–17
5.9.1 Other Sugar Confectionery Market by Value, 2007–17
5.9.2 Other Sugar Confectionery Market by Volume, 2007–17
5.1 Sugar Confectionery Brand Analysis, 2009–12
5.11 Sugar Confectionery Distribution Channel Analysis, 2009–12
6 Appendix
6.1 About Canadean
6.2 Disclaimer
List Of Table
Table 1: Category Definitions - Confectionery Market
Table 2: Distribution Channel Definitions - Confectionery Market
Table 3: Volume Units for Confectionery Market
Table 4: Malaysia Exchange Rate MYR – USD (Annual Average), 2007 – 2012
Table 5: Malaysia Confectionery Market Value (MYR m) and Growth (Y-o-Y), 2007–17
Table 6: Malaysia Confectionery Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 7: Malaysia Confectionery Market Value (MYR m) by Category, 2007–12
Table 8: Malaysia Confectionery Market Value (MYR m) by Category, 2012–17
Table 9: Malaysia Confectionery Market Value (USD m) by Category, 2007–12
Table 10: Malaysia Confectionery Market Value (USD m) by Category, 2012–17
Table 11: Malaysia Confectionery Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Category, by Value (MYR m)
Table 12: Malaysia Confectionery Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 13: Malaysia Per-Capita Confectionery Consumption (Kg/head & Y-o-Y growth), 2007–17
Table 14: Malaysia Confectionery Market Volume (Kg m) by Category, 2007–12
Table 15: Malaysia Confectionery Market Volume (Kg m) by Category, 2012–17
Table 16: Malaysia Confectionery Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Category, by volume (Kg m)
Table 17: Malaysia Chocolate Market Value (MYR m) and Growth (Y-o-Y), 2007–17
Table 18: Malaysia Chocolate Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 19: Malaysia Chocolate Average Consumer Price (MYR) and Growth (Y-o-Y), 2007–17
Table 20: Malaysia Chocolate Market Value (MYR m) by Segments, 2007–12
Table 21: Malaysia Chocolate Market Value (MYR m) by Segments, 2012–17
Table 22: Malaysia Chocolate Market Value (USD m) by Segments, 2007–12
Table 23: Malaysia Chocolate Market Value (USD m) by Segments, 2012–17
Table 24: Malaysia Chocolate Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 25: Malaysia Chocolate Market Volume (Kg m) by Segments, 2007–12
Table 26: Malaysia Chocolate Market Volume (Kg m) by Segments, 2012–17
Table 27: Malaysia Chocolate Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (MYR m), by Segments
Table 28: Malaysia Chocolate Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments
Table 29: Malaysia Boxed Chocolate Market by Value (MYR m), 2007–17
Table 30: Malaysia Boxed Chocolate Market by Value (USD m), 2007–17
Table 31: Malaysia Boxed Chocolate Market by Volume (Kg m), 2007–17
Table 32: Malaysia Chocolate Countlines Market by Value (MYR m), 2007–17
Table 33: Malaysia Chocolate Countlines Market by Value (USD m), 2007–17
Table 34: Malaysia Chocolate Countlines Market by Volume (Kg m), 2007–17
Table 35: Malaysia Chocolate Straightlines Market by Value (MYR m), 2007–17
Table 36: Malaysia Chocolate Straightlines Market by Value (USD m), 2007–17
Table 37: Malaysia Chocolate Straightlines Market by Volume (Kg m), 2007–17
Table 38: Malaysia Molded Bars Market by Value (MYR m), 2007–17
Table 39: Malaysia Molded Bars Market by Value (USD m), 2007–17
Table 40: Malaysia Molded Bars Market by Volume (Kg m), 2007–17
Table 41: Malaysia Novelties Market by Value (MYR m), 2007–17
Table 42: Malaysia Novelties Market by Value (USD m), 2007–17
Table 43: Malaysia Novelties Market by Volume (Kg m), 2007–17
Table 44: Malaysia Other Chocolate Market by Value (MYR m), 2007–17
Table 45: Malaysia Other Chocolate Market by Value (USD m), 2007–17
Table 46: Malaysia Other Chocolate Market by Volume (Kg m), 2007–17
Table 47: Malaysia Chocolate Market Value by Brands (MYR m), 2009–12
Table 48: Malaysia Chocolate Market Value by Brands (USD m), 2009–12
Table 49: Malaysia Chocolate Market Value by Distribution Channel (MYR m), 2009–12
Table 50: Malaysia Chocolate Market Value by Distribution Channel (USD m), 2009–12
Table 51: Malaysia Gum Market Value (MYR m) and Growth (Y-o-Y), 2007–17
Table 52: Malaysia Gum Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 53: Malaysia Gum Average Consumer Price (MYR) and Growth (Y-o-Y), 2007–17
Table 54: Malaysia Gum Market Value (MYR m) by Segments, 2007–12
Table 55: Malaysia Gum Market Value (MYR m) by Segments, 2012–17
Table 56: Malaysia Gum Market Value (USD m) by Segments, 2007–12
Table 57: Malaysia Gum Market Value (USD m) by Segments, 2012–17
Table 58: Malaysia Gum Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 59: Malaysia Gum Market Volume (Kg m) by Segments, 2007–12
Table 60: Malaysia Gum Market Volume (Kg m) by Segments, 2012–17
Table 61: Malaysia Gum Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (MYR m), by Segments
Table 62: Malaysia Gum Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments
Table 63: Malaysia Bubble Gum Market by Value (MYR m), 2007–17
Table 64: Malaysia Bubble Gum Market by Value (USD m), 2007–17
Table 65: Malaysia Bubble Gum Market by Volume (Kg m), 2007–17
Table 66: Malaysia Chewing Gum Market by Value (MYR m), 2007–17
Table 67: Malaysia Chewing Gum Market by Value (USD m), 2007–17
Table 68: Malaysia Chewing Gum Market by Volume (Kg m), 2007–17
Table 69: Malaysia Gum Market Value by Brands (MYR m), 2009–12
Table 70: Malaysia Gum Market Value by Brands (USD m), 2009–12
Table 71: Malaysia Gum Market Value by Distribution Channel (MYR m), 2009–12
Table 72: Malaysia Gum Market Value by Distribution Channel (USD m), 2009–12
Table 73: Malaysia Sugar Confectionery Market Value (MYR m) and Growth (Y-o-Y), 2007–17
Table 74: Malaysia Sugar Confectionery Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 75: Malaysia Sugar Confectionery Average Consumer Price (MYR) and Growth (Y-o-Y), 2007–17
Table 76: Malaysia Sugar Confectionery Market Value (MYR m) by Segments, 2007–12
Table 77: Malaysia Sugar Confectionery Market Value (MYR m) by Segments, 2012–17
Table 78: Malaysia Sugar Confectionery Market Value (USD m) by Segments, 2007–12
Table 79: Malaysia Sugar Confectionery Market Value (USD m) by Segments, 2012–17
Table 80: Malaysia Sugar Confectionery Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 81: Malaysia Sugar Confectionery Market Volume (Kg m) by Segments, 2007–12
Table 82: Malaysia Sugar Confectionery Market Volume (Kg m) by Segments, 2012–17
Table 83: Malaysia Sugar Confectionery Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (MYR m), by Segments
Table 84: Malaysia Sugar Confectionery Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments
Table 85: Malaysia Caramels and Toffees Market by Value (MYR m), 2007–17
Table 86: Malaysia Caramels and Toffees Market by Value (USD m), 2007–17
Table 87: Malaysia Caramels and Toffees Market by Volume (Kg m), 2007–17
Table 88: Malaysia Gums and Jellies Market by Value (MYR m), 2007–17
Table 89: Malaysia Gums and Jellies Market by Value (USD m), 2007–17
Table 90: Malaysia Gums and Jellies Market by Volume (Kg m), 2007–17
Table 91: Malaysia Hard Boiled Sweets Market by Value (MYR m), 2007–17
Table 92: Malaysia Hard Boiled Sweets Market by Value (USD m), 2007–17
Table 93: Malaysia Hard Boiled Sweets Market by Volume (Kg m), 2007–17
Table 94: Malaysia Medicated Confectionery Market by Value (MYR m), 2007–17
Table 95: Malaysia Medicated Confectionery Market by Value (USD m), 2007–17
Table 96: Malaysia Medicated Confectionery Market by Volume (Kg m), 2007–17
Table 97: Malaysia Mints Market by Value (MYR m), 2007–17
Table 98: Malaysia Mints Market by Value (USD m), 2007–17
Table 99: Malaysia Mints Market by Volume (Kg m), 2007–17
Table 100: Malaysia Other Sugar Confectionery Market by Value (MYR m), 2007–17
Table 101: Malaysia Other Sugar Confectionery Market by Value (USD m), 2007–17
Table 102: Malaysia Other Sugar Confectionery Market by Volume (Kg m), 2007–17
Table 103: Malaysia Sugar Confectionery Market Value by Brands (MYR m), 2009–12
Table 104: Malaysia Sugar Confectionery Market Value by Brands (USD m), 2009–12
Table 105: Malaysia Sugar Confectionery Market Value by Distribution Channel (MYR m), 2009–12
Table 106: Malaysia Sugar Confectionery Market Value by Distribution Channel (USD m), 2009–12
List Of Figures
Figure 1: Malaysia Confectionery Market Value (MYR m) and Growth (Y-o-Y), 2007–17
Figure 2: Malaysia Confectionery Market Value (MYR m) by Category, 2007–17
Figure 3: Malaysia Confectionery Market Dynamics, by Category, by Market Value, 2007–17
Figure 4: Malaysia Confectionery Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 5: Malaysia Per-Capita Confectionery Consumption (Kg/head & Y-o-Y growth), 2007–17
Figure 6: Malaysia Confectionery Market Volume (Kg m) by Category, 2007–17
Figure 7: Malaysia Confectionery Market Dynamics, by Category, by Market Volume 2007–17
Figure 8: Malaysia Chocolate Market Value (MYR m) and Growth (Y-o-Y), 2007–17
Figure 9: Malaysia Chocolate Average Consumer Price (MYR) and Growth (Y-o-Y), 2007–17
Figure 10: Malaysia Chocolate Market Value (MYR m) by Segments, 2007–17
Figure 11: Malaysia Chocolate Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 12: Malaysia Chocolate Market Volume (Kg m) by Segments, 2007–17
Figure 13: Malaysia Chocolate Market Growth Dynamics by Value, 2007–17
Figure 14: Malaysia Chocolate Market Growth Dynamics by Volume, 2007–17
Figure 15: Malaysia Boxed Chocolate Market by Value (MYR m), 2007–17
Figure 16: Malaysia Boxed Chocolate Market by Volume (Kg m), 2007–17
Figure 17: Malaysia Chocolate Countlines Market by Value (MYR m), 2007–17
Figure 18: Malaysia Chocolate Countlines Market by Volume (Kg m), 2007–17
Figure 19: Malaysia Chocolate Straightlines Market by Value (MYR m), 2007–17
Figure 20: Malaysia Chocolate Straightlines Market by Volume (Kg m), 2007–17
Figure 21: Malaysia Molded Bars Market by Value (MYR m), 2007–17
Figure 22: Malaysia Molded Bars Market by Volume (Kg m), 2007–17
Figure 23: Malaysia Novelties Market by Value (MYR m), 2007–17
Figure 24: Malaysia Novelties Market by Volume (Kg m), 2007–17
Figure 25: Malaysia Other Chocolate Market by Value (MYR m), 2007–17
Figure 26: Malaysia Other Chocolate Market by Volume (Kg m), 2007–17
Figure 27: Malaysia Chocolate Market Value by Brands (MYR m), 2009–12
Figure 28: Malaysia Chocolate Market Value by Distribution Channel (MYR m), 2009–12
Figure 29: Malaysia Gum Market Value (MYR m) and Growth (Y-o-Y), 2007–17
Figure 30: Malaysia Gum Average Consumer Price (MYR) and Growth (Y-o-Y), 2007–17
Figure 31: Malaysia Gum Market Value (MYR m) by Segments, 2007–17
Figure 32: Malaysia Gum Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 33: Malaysia Gum Market Volume (Kg m) by Segments, 2007–17
Figure 34: Malaysia Gum Market Growth Dynamics by Value, 2007–17
Figure 35: Malaysia Gum Market Growth Dynamics by Volume, 2007–17
Figure 36: Malaysia Bubble Gum Market by Value (MYR m), 2007–17
Figure 37: Malaysia Bubble Gum Market by Volume (Kg m), 2007–17
Figure 38: Malaysia Chewing Gum Market by Value (MYR m), 2007–17
Figure 39: Malaysia Chewing Gum Market by Volume (Kg m), 2007–17
Figure 40: Malaysia Gum Market Value by Brands (MYR m), 2009–12
Figure 41: Malaysia Gum Market Value by Distribution Channel (MYR m), 2009–12
Figure 42: Malaysia Sugar Confectionery Market Value (MYR m) and Growth (Y-o-Y), 2007–17
Figure 43: Malaysia Sugar Confectionery Average Consumer Price (MYR) and Growth (Y-o-Y), 2007–17
Figure 44: Malaysia Sugar Confectionery Market Value (MYR m) by Segments, 2007–17
Figure 45: Malaysia Sugar Confectionery Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 46: Malaysia Sugar Confectionery Market Volume (Kg m) by Segments, 2007–17
Figure 47: Malaysia Sugar Confectionery Market Growth Dynamics by Value, 2007–17
Figure 48: Malaysia Sugar Confectionery Market Growth Dynamics by Volume, 2007–17
Figure 49: Malaysia Caramels and Toffees Market by Value (MYR m), 2007–17
Figure 50: Malaysia Caramels and Toffees Market by Volume (Kg m), 2007–17
Figure 51: Malaysia Gums and Jellies Market by Value (MYR m), 2007–17
Figure 52: Malaysia Gums and Jellies Market by Volume (Kg m), 2007–17
Figure 53: Malaysia Hard Boiled Sweets Market by Value (MYR m), 2007–17
Figure 54: Malaysia Hard Boiled Sweets Market by Volume (Kg m), 2007–17
Figure 55: Malaysia Medicated Confectionery Market by Value (MYR m), 2007–17
Figure 56: Malaysia Medicated Confectionery Market by Volume (Kg m), 2007–17
Figure 57: Malaysia Mints Market by Value (MYR m), 2007–17
Figure 58: Malaysia Mints Market by Volume (Kg m), 2007–17
Figure 59: Malaysia Other Sugar Confectionery Market by Value (MYR m), 2007–17
Figure 60: Malaysia Other Sugar Confectionery Market by Volume (Kg m), 2007–17
Figure 61: Malaysia Sugar Confectionery Market Value by Brands (MYR m), 2009–12
Figure 62: Malaysia Sugar Confectionery Market Value by Distribution Channel (MYR m), 2009–12
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