Synopsis
• The Future of the Oral Hygiene Market in India, to 2016 is the result of Canadean’s extensive market research
• The report presents detailed analysis on the Oral Hygiene consumption trends in India, historic and forecast Oral Hygiene consumption volumes and values at market and category level, brand share and distribution channel data
• This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Oral Hygiene sales overall and to know which categories and segments showing growth in the coming years
Scope
Detailed category coverage is provided, covering six product segments that include: Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads, Toothpaste and Breath Fresheners (Non Confectionery).
Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
Summary
Why was the report written?
This report provides authoritative and granular data on the Oral Hygiene market in India and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them. Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest detailed data on dynamics in the Indian Oral Hygiene market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting the Oral Hygiene market in India.
Segmentation of the market provides detailed data for marketers on the value, volume, brand and distribution data, to give unparalleled insight into the market.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children's behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 India Oral Hygiene Market Analysis by Value
2.1 Overall Oral Hygiene Market Value, 2006-16
2.2 Oral Hygiene Market Growth Dynamics
2.3 Oral Hygiene Market Value by Category, 2006-16
2.4 Oral Hygiene Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 India Mouthwash Market Analysis
3.1 Market Growth Dynamics- Mouthwash, 2006-16
3.1.1 Mouthwash Growth Dynamics (Volume Analysis), 2006-16
3.1.2 Mouthwash Market Growth Dynamics by Value, 2006-16
3.2 Mouthwash Consumption Analysis, 2006-16
3.2.1 Mouthwash Consumption by Volume, 2006-16
3.2.2 Mouthwash Consumption by Segments, 2006-16
3.3 Mouthwash Market Value Analysis, 2006-16
3.3.1 Mouthwash Market by Value, 2006-16
3.3.2 Average Consumer Price/ Liter - Mouthwash, 2006-16
3.3.3 Mouthwash Market Value by Segments, 2006-16
3.4 Medicinal Mouthwash Market Analysis, 2006-16
3.4.1 Medicinal Mouthwash Market by Volume, 2006-16
3.4.2 Medicinal Mouthwash Market by Value, 2006-16
3.5 Standard Mouthwash Market Analysis, 2006-16
3.5.1 Standard Mouthwash Market by Volume, 2006-16
3.5.2 Standard Mouthwash Market by Value, 2006-16
3.6 Mouthwash Market Volume Analysis by Brands, 2008-11
3.7 Mouthwash Market Value by Distribution Channel, 2008-11
4 India Toothbrushes & Replacement Heads Market Analysis
4.1 Market Growth Dynamics- Toothbrushes & Replacement Heads, 2006-16
4.1.1 Toothbrushes & Replacement Heads Growth Dynamics (Volume Analysis), 2006-16
4.1.2 Toothbrushes & Replacement Heads Market Growth Dynamics by Value, 2006-16
4.2 Toothbrushes & Replacement Heads Consumption Analysis, 2006-16
4.2.1 Toothbrushes & Replacement Heads Consumption by Volume, 2006-16
4.2.2 Toothbrushes & Replacement Heads Consumption by Segments, 2006-16
4.3 Toothbrushes & Replacement Heads Market Value Analysis, 2006-16
4.3.1 Toothbrushes & Replacement Heads Market by Value, 2006-16
4.3.2 Average Consumer Price/ Unit - Toothbrushes & Replacement Heads, 2006-16
4.3.3 Toothbrushes & Replacement Heads Market Value by Segments, 2006-16
4.4 Manual Toothbrushes Market Analysis, 2006-16
4.4.1 Manual Toothbrushes Market by Volume, 2006-16
4.4.2 Manual Toothbrushes Market by Value, 2006-16
4.5 Replacement Heads Market Analysis, 2006-16
4.5.1 Replacement Heads Market by Volume, 2006-16
4.5.2 Replacement Heads Market by Value, 2006-16
4.6 Toothbrushes & Replacement Heads Market Volume Analysis by Brands, 2008-11
4.7 Toothbrushes & Replacement Heads Market Value by Distribution Channel, 2008-11
5 India Toothpaste Market Analysis
5.1 Market Growth Dynamics- Toothpaste, 2006-16
5.1.1 Toothpaste Growth Dynamics (Volume Analysis), 2006-16
5.1.2 Toothpaste Market Growth Dynamics by Value, 2006-16,
5.2 Toothpaste Consumption Analysis, 2006-16
5.2.1 Toothpaste Consumption by Volume, 2006-16
5.2.2 Toothpaste Consumption by Segments, 2006-16
5.3 Toothpaste Market Value Analysis, 2006-16
5.3.1 Toothpaste Market by Value, 2006-16
5.3.2 Average Consumer Price/ Liter - Toothpaste, 2006-16
5.3.3 Toothpaste Market Value by Segments, 2006-16
5.4 Bicarbonate of Soda Toothpaste Market Analysis, 2006-16
5.4.1 Bicarbonate of Soda Toothpaste Market by Volume, 2006-16
5.4.2 Bicarbonate of Soda Toothpaste Market by Value, 2006-16
5.5 Cosmetic Toothpaste Market Analysis, 2006-16
5.5.1 Cosmetic Toothpaste Market by Volume, 2006-16
5.5.2 Cosmetic Toothpaste Market by Value, 2006-16
5.6 Specialist Toothpaste Market Analysis, 2006-16
5.6.1 Specialist Toothpaste Market by Volume, 2006-16
5.6.2 Specialist Toothpaste Market by Value, 2006-16
5.7 Standard Toothpaste Market Analysis, 2006-16
5.7.1 Standard Toothpaste Market by Volume, 2006-16
5.7.2 Standard Toothpaste Market by Value, 2006-16
5.8 Toothpaste Market Volume Analysis by Brands, 2008-11
5.9 Toothpaste Market Value by Distribution Channel, 2008-11
6 Methodology
6.1 About Canadean
6.2 Disclaimer
List Of Table
Table 1: Volume Units for Oral Hygiene Market
Table 2: India Oral Hygiene Market Value (INR m) and Growth (Y-o-Y), 2006-16
Table 3: India Oral Hygiene Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 4: India Oral Hygiene Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size - 2016, by market value (INR m)
Table 5: India Oral Hygiene Market Value (INR m) by Category, 2006-11
Table 6: India Oral Hygiene Market Value (INR m) by Category, 2011-16
Table 7: India Oral Hygiene Market Value (USD m) by Category, 2006-11
Table 8: India Oral Hygiene Market Value (USD m) by Category, 2011-16
Table 9: India Oral Hygiene Market Value (INR m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 10: India Oral Hygiene Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 11: India Mouthwash Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 12: India Mouthwash Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (INR m)
Table 13: India Mouthwash Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 14: India Mouthwash Consumption (Liters m) by Segments, 2006-11
Table 15: India Mouthwash Consumption (Liters m) by Segments, 2011-16
Table 16: India Mouthwash Market Value (INR m) and Growth (Y-o-Y), 2006-16
Table 17: India Mouthwash Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 18: India Mouthwash Average Consumer Price (INR) and Growth (Y-o-Y), 2006-16
Table 19: India Mouthwash Market Value (INR m) by Segments, 2006-11
Table 20: India Mouthwash Market Value (INR m) by Segments, 2011-16
Table 21: India Mouthwash Market Value (USD m) by Segments, 2006-11
Table 22: India Mouthwash Market Value (USD m) by Segments, 2011-16
Table 23: India Medicinal Mouthwash Market by Volume (Liters m), 2006-16
Table 24: India Medicinal Mouthwash Market by Value (INR m), 2006-16
Table 25: India Medicinal Mouthwash Market by Value (USD m), 2006-16
Table 26: India Standard Mouthwash Market by Volume (Liters m), 2006-16
Table 27: India Standard Mouthwash Market by Value (INR m), 2006-16
Table 28: India Standard Mouthwash Market by Value (USD m), 2006-16
Table 29: India Mouthwash Market Volume by Brands (Liters m), 2008-11
Table 30: India Mouthwash Market Value by Distribution Channel (INR m), 2008-11
Table 31: India Mouthwash Value by Distribution Channel (USD m), 2008-11
Table 32: India Toothbrushes & Replacement Heads Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Units m)
Table 33: India Toothbrushes & Replacement Heads Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (INR m)
Table 34: India Toothbrushes & Replacement Heads Consumption (Units m) and Growth (Y-o-Y), 2006-16
Table 35: India Toothbrushes & Replacement Heads Consumption (Units m) by Segments, 2006-11
Table 36: India Toothbrushes & Replacement Heads Consumption (Units m) by Segments, 2011-16
Table 37: India Toothbrushes & Replacement Heads Market Value (INR m) and Growth (Y-o-Y), 2006-16
Table 38: India Toothbrushes & Replacement Heads Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 39: India Toothbrushes & Replacement Heads Average Consumer Price (INR) and Growth (Y-o-Y), 2006-16
Table 40: India Toothbrushes & Replacement Heads Market Value (INR m) by Segments, 2006-11
Table 41: India Toothbrushes & Replacement Heads Market Value (INR m) by Segments, 2011-16
Table 42: India Toothbrushes & Replacement Heads Market Value (USD m) by Segments, 2006-11
Table 43: India Toothbrushes & Replacement Heads Market Value (USD m) by Segments, 2011-16
Table 44: India Manual Toothbrushes Market by Volume (Units m), 2006-16
Table 45: India Manual Toothbrushes Market by Value (INR m), 2006-16
Table 46: India Manual Toothbrushes Market by Value (USD m), 2006-16
Table 47: India Replacement Heads Market by Volume (Units m), 2006-16
Table 48: India Replacement Heads Market by Value (INR m), 2006-16
Table 49: India Replacement Heads Market by Value (USD m), 2006-16
Table 50: India Toothbrushes & Replacement Heads Market Volume by Brands (Units m), 2008-11
Table 51: India Toothbrushes & Replacement Heads Market Value by Distribution Channel (INR m), 2008-11
Table 52: India Toothbrushes & Replacement Heads Value by Distribution Channel (USD m), 2008-11
Table 53: India Toothpaste Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 54: India Toothpaste Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (INR m)
Table 55: India Toothpaste Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 56: India Toothpaste Consumption (Liters m) by Segments, 2006-11
Table 57: India Toothpaste Consumption (Liters m) by Segments, 2011-16
Table 58: India Toothpaste Market Value (INR m) and Growth (Y-o-Y), 2006-16
Table 59: India Toothpaste Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 60: India Toothpaste Average Consumer Price (INR) and Growth (Y-o-Y), 2006-16
Table 61: India Toothpaste Market Value (INR m) by Segments, 2006-11
Table 62: India Toothpaste Market Value (INR m) by Segments, 2011-16
Table 63: India Toothpaste Market Value (USD m) by Segments, 2006-11
Table 64: India Toothpaste Market Value (USD m) by Segments, 2011-16
Table 65: India Bicarbonate of Soda Toothpaste Market by Volume (Liters m), 2006-16
Table 66: India Bicarbonate of Soda Toothpaste Market by Value (INR m), 2006-16
Table 67: India Bicarbonate of Soda Toothpaste Market by Value (USD m), 2006-16
Table 68: India Cosmetic Toothpaste Market by Volume (Liters m), 2006-16
Table 69: India Cosmetic Toothpaste Market by Value (INR m), 2006-16
Table 70: India Cosmetic Toothpaste Market by Value (USD m), 2006-16
Table 71: India Specialist Toothpaste Market by Volume (Liters m), 2006-16
Table 72: India Specialist Toothpaste Market by Value (INR m), 2006-16
Table 73: India Specialist Toothpaste Market by Value (USD m), 2006-16
Table 74: India Standard Toothpaste Market by Volume (Liters m), 2006-16
Table 75: India Standard Toothpaste Market by Value (INR m), 2006-16
Table 76: India Standard Toothpaste Market by Value (USD m), 2006-16
Table 77: India Toothpaste Market Volume by Brands (Liters m), 2008-11
Table 78: India Toothpaste Market Value by Distribution Channel (INR m), 2008-11
Table 79: India Toothpaste Market Value by Distribution Channel (USD m), 2008-11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: India Oral Hygiene Market Value (INR m) and Growth (Y-o-Y), 2006-16
Figure 3: India Oral Hygiene Market Dynamics by Category, by Market Value, 2006-16
Figure 4: India Oral Hygiene Market Value (INR m) by Category, 2006-16
Figure 5: India Oral Hygiene Market Value (INR m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 6: India Mouthwash Market Growth Dynamics (Volume Analysis), 2006-16
Figure 7: India Mouthwash Market Growth Dynamics by Value (INR m), 2006-16
Figure 8: India Mouthwash Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 9: India Mouthwash Consumption (Liters m) by Segments, 2006-16
Figure 10: India Mouthwash Market Value (INR m) and Growth (Y-o-Y), 2006-16
Figure 11: India Mouthwash Average Consumer Price (INR) and Growth (Y-o-Y), 2006-16
Figure 12: India Mouthwash Market Value (INR m) by Segments, 2006-16
Figure 13: India Medicinal Mouthwash Market by Volume (Liters m), 2006-16
Figure 14: India Medicinal Mouthwash Market by Value (INR m), 2006-16
Figure 15: India Standard Mouthwash Market by Volume (Liters m), 2006-16
Figure 16: India Standard Mouthwash Market by Value (INR m), 2006-16
Figure 17: India Mouthwash Market Volume by Brands (Liters m), 2008-11
Figure 18: India Mouthwash Market Value by Distribution Channel (INR m), 2008-11
Figure 19: India Toothbrushes & Replacement Heads Market Growth Dynamics (Volume Analysis), 2006-16
Figure 20: India Toothbrushes & Replacement Heads Market Growth Dynamics by Value (INR m), 2006-16
Figure 21: India Toothbrushes & Replacement Heads Consumption (Units m) and Growth (Y-o-Y), 2006-16
Figure 22: India Toothbrushes & Replacement Heads Consumption (Units m) by Segments, 2006-16
Figure 23: India Toothbrushes & Replacement Heads Market Value (INR m) and Growth (Y-o-Y), 2006-16
Figure 24: India Toothbrushes & Replacement Heads Average Consumer Price (INR) and Growth (Y-o-Y), 2006-16
Figure 25: India Toothbrushes & Replacement Heads Market Value (INR m) by Segments, 2006-16
Figure 26: India Manual Toothbrushes Market by Volume (Units m), 2006-16
Figure 27: India Manual Toothbrushes Market by Value (INR m), 2006-16
Figure 28: India Replacement Heads Market by Volume (Units m), 2006-16
Figure 29: India Replacement Heads Market by Value (INR m), 2006-16
Figure 30: India Toothbrushes & Replacement Heads Market Volume by Brands (Units m), 2008-11
Figure 31: India Toothbrushes & Replacement Heads Market Value by Distribution Channel (INR m), 2008-11
Figure 32: India Toothpaste Market Growth Dynamics (Volume Analysis), 2006-16
Figure 33: Toothpaste Market Growth Dynamics by Value, 2006-16
Figure 34: India Toothpaste Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 35: India Toothpaste Consumption (Liters m) by Segments, 2006-16
Figure 36: India Toothpaste Market Value (INR m) and Growth (Y-o-Y), 2006-16
Figure 37: India Toothpaste Average Consumer Price (INR) and Growth (Y-o-Y), 2006-16
Figure 38: India Toothpaste Market Value (INR m) by Segments, 2006-16
Figure 39: India Bicarbonate of Soda Toothpaste Market by Volume (Liters m), 2006-16
Figure 40: India Bicarbonate of Soda Toothpaste by Value (INR m), 2006-16
Figure 41: India Cosmetic Toothpaste Market by Volume (Liters m), 2006-16
Figure 42: India Cosmetic Toothpaste Market by Value (INR m), 2006-16
Figure 43: India Specialist Toothpaste Market by Volume (Liters m), 2006-16
Figure 44: India Specialist Toothpaste Market by Value (INR m), 2006-16
Figure 45: India Standard Toothpaste Market by Volume (Liters m), 2006-16
Figure 46: India Standard Toothpaste Market by Value (INR m), 2006-16
Figure 47: India Toothpaste Market Volume by Brands (Liters m), 2008-11
Figure 48: India Toothpaste Market Value by Distribution Channel (INR m), 2008-11
