Synopsis
• The Future of the Personal Hygiene Market in Brazil, to 2016 is the result of Canadean’s extensive market research
• The report presents detailed analysis on the Personal Hygiene consumption trends in Brazil, historic and forecast Personal Hygiene consumption volumes and values at market and category level, brand share and distribution channel data
• This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Personal Hygiene sales overall and to know which categories and segments are showing growth in the coming years
Scope
Detailed category coverage is provided, covering three product segments that include: Bath and Shower Products, Anti-Perspirants and Deodorants, and Soap.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
Summary
Why was the report written?
This report provides authoritative and granular data on the Personal Hygiene market in Brazil and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them. Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in the Brazilian Personal Hygiene market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting the Personal Hygiene market in Brazil.
Segmentation of the market provides detailed data for marketers on the value, volume, brand and distribution data, to give unparalleled insight into the market.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children's behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 Brazil Personal Hygiene Market Analysis by Value
2.1 Overall Personal Hygiene Market Value, 2006-16
2.2 Personal Hygiene Market Value Growth Dynamics
2.3 Personal Hygiene Market Value by Category, 2006-16
2.4 Personal Hygiene Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 Brazil Bath & Shower Products Market Analysis
3.1 Market Growth Dynamics-Bath & Shower Products, 2006-16
3.1.1 Bath & Shower Products Growth Dynamics (Volume Analysis), 2006-16
3.1.2 Bath & Shower Products Market Growth Dynamics by Value, 2006-16,
3.2 Bath & Shower Products Consumption Analysis, 2006-16
3.2.1 Bath & Shower Products Consumption by Volume, 2006-16
3.2.2 Bath & Shower Products Consumption by Segments, 2006-16
3.3 Bath & Shower Products Market Value Analysis, 2006-16
3.3.1 Bath & Shower Products Market by Value, 2006-16
3.3.2 Average Consumer Price/ Liter - Bath & Shower Products, 2006-16
3.3.3 Bath & Shower Products Market Value by Segments, 2006-16
3.4 Liquid Bath Products Market Analysis, 2006-16
3.4.1 Liquid Bath Products Market by Volume, 2006-16
3.4.2 Liquid Bath Products Market by Value, 2006-16
3.5 Other Bath Products Market Analysis, 2006-16
3.5.1 Other Bath Products Market by Volume, 2006-16
3.5.2 Other Bath Products Market by Value, 2006-16
3.6 Shower Products Market Analysis, 2006-16
3.6.1 Shower Products Market by Volume, 2006-16
3.6.2 Shower Products Market by Value, 2006-16
3.7 Bath & Shower Products Market Volume Analysis by Brands, 2008-11
3.8 Bath & Shower Products Market Value by Distribution Channel, 2008-11
4 Brazil Anti-Perspirants & Deodorants Market Analysis
4.1 Market Growth Dynamics- Anti-Perspirants & Deodorants, 2006-16
4.1.1 Anti-Perspirants & Deodorants Growth Dynamics (Volume Analysis), 2006-16
4.1.2 Anti-Perspirants & Deodorants Market Growth Dynamics by Value, 2006-16
4.2 Anti-Perspirants & Deodorants Consumption Analysis, 2006-16
4.2.1 Anti-Perspirants & Deodorants Consumption by Volume, 2006-16
4.2.2 Anti-Perspirants & Deodorants Consumption by Segments, 2006-16
4.3 Anti-Perspirants & Deodorants Market Value Analysis, 2006-16
4.3.1 Anti-Perspirants & Deodorants Market by Value, 2006-16
4.3.2 Average Consumer Price/ Liter - Anti-Perspirants & Deodorants, 2006-16
4.3.3 Anti-Perspirants & Deodorants Market Value by Segments, 2006-16
4.4 Aerosol Anti-Perspirant Market Analysis, 2006-16
4.4.1 Aerosol Anti-Perspirant Market by Volume, 2006-16
4.4.2 Aerosol Anti-Perspirant Market by Value, 2006-16
4.5 Body Spray Market Analysis, 2006-16
4.5.1 Body Spray Market by Volume, 2006-16
4.5.2 Body Spray Market by Value, 2006-16
4.6 Deodorant Creams Market Analysis, 2006-16
4.6.1 Deodorant Creams Market by Volume, 2006-16
4.6.2 Deodorant Creams Market by Value, 2006-16
4.7 Deodorant Gel Market Analysis, 2006-16
4.7.1 Deodorant Gel Market by Volume, 2006-16
4.7.2 Deodorant Gel Market by Value, 2006-16
4.8 Roll-On Deodorants Market Analysis, 2006-16
4.8.1 Roll-On Deodorants Market by Volume, 2006-16
4.8.2 Roll-On Deodorants Market by Value, 2006-16
4.9 Sticks & Solids Market Analysis, 2006-16
4.9.1 Sticks & Solids Market by Volume, 2006-16
4.9.2 Sticks & Solids Market by Value, 2006-16
4.1 Anti-Perspirants & Deodorants Market Volume Analysis by Brands, 2008-11
4.11 Anti-Perspirants & Deodorants Market Value by Distribution Channel, 2008-11
5 Brazil Soap Market Analysis
5.1 Market Growth Dynamics- Soap, 2006-16
5.1.1 Soap Growth Dynamics (Volume Analysis), 2006-16
5.1.2 Soap Market Growth Dynamics by Value, 2006-16
5.2 Soap Consumption Analysis, 2006-16
5.2.1 Soap Consumption by Volume, 2006-16
5.2.2 Soap Consumption by Segments, 2006-16
5.3 Soap Market Value Analysis, 2006-16
5.3.1 Soap Market by Value, 2006-16
5.3.2 Average Consumer Price/ Kg - Soap, 2006-16
5.3.3 Soap Market Value by Segments, 2006-16
5.4 Bar Soap Market Analysis, 2006-16
5.4.1 Bar Soap Market by Volume, 2006-16
5.4.2 Bar Soap Market by Value, 2006-16
5.5 Liquid Soap Market Analysis, 2006-16
5.5.1 Liquid Soap Market by Volume, 2006-16
5.5.2 Liquid Soap Market by Value, 2006-16
5.6 Soap Market Volume Analysis by Brands, 2008-11
5.7 Soap Market Value by Distribution Channel, 2008-11
6 Methodology
6.1 About Canadean
6.2 Disclaimer
List Of Table
Table 1: Volume Units for Personal Hygiene Market
Table 2: Brazil Personal Hygiene Market Value (BRL m) and Growth (Y-o-Y), 2006-16
Table 3: Brazil Personal Hygiene Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 4: Brazil Personal Hygiene Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size - 2016, by market value (BRL m)
Table 5: Brazil Personal Hygiene Market Value (BRL m) by Category, 2006-11
Table 6: Brazil Personal Hygiene Market Value (BRL m) by Category, 2011-16
Table 7: Brazil Personal Hygiene Market Value (USD m) by Category, 2006-11
Table 8: Brazil Personal Hygiene Market Value (USD m) by Category, 2011-16
Table 9: Brazil Personal Hygiene Market Value (BRL m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 10: Brazil Personal Hygiene Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 11: Brazil Bath & Shower Products Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 12: Brazil Bath & Shower Products Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (BRL m)
Table 13: Brazil Bath & Shower Products Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 14: Brazil Bath & Shower Products Consumption (Liters m) by Segments, 2006-11
Table 15: Brazil Bath & Shower Products Consumption (Liters m) by Segments, 2011-16
Table 16: Brazil Bath & Shower Products Market Value (BRL m) and Growth (Y-o-Y), 2006-16
Table 17: Brazil Bath & Shower Products Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 18: Brazil Bath & Shower Products Average Consumer Price (BRL) and Growth (Y-o-Y), 2006-16
Table 19: Brazil Bath & Shower Products Market Value (BRL m) by Segments, 2006-11
Table 20: Brazil Bath & Shower Products Market Value (BRL m) by Segments, 2011-16
Table 21: Brazil Bath & Shower Products Market Value (USD m) by Segments, 2006-11
Table 22: Brazil Bath & Shower Products Market Value (USD m) by Segments, 2011-16
Table 23: Brazil Liquid Bath Products Market by Volume (Liters m), 2006-16
Table 24: Brazil Liquid Bath Products Market by Value (BRL m), 2006-16
Table 25: Brazil Liquid Bath Products Market by Value (USD m), 2006-16
Table 26: Brazil Other Bath Products Market by Volume (Liters m), 2006-16
Table 27: Brazil Other Bath Products Market by Value (BRL m), 2006-16
Table 28: Brazil Other Bath Products Market by Value (USD m), 2006-16
Table 29: Brazil Shower Products Market by Volume (Liters m), 2006-16
Table 30: Brazil Shower Products Market by Value (BRL m), 2006-16
Table 31: Brazil Shower Products Market by Value (USD m), 2006-16
Table 32: Brazil Bath & Shower Products Market Volume by Brands (Liters m), 2008-11
Table 33: Brazil Bath & Shower Products Market Value by Distribution Channel (BRL m), 2008-11
Table 34: Brazil Bath & Shower Products Market Value by Distribution Channel (USD m), 2008-11
Table 35: Brazil Anti-Perspirants & Deodorants Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 36: Brazil Anti-Perspirants & Deodorants Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (BRL m)
Table 37: Brazil Anti-Perspirants & Deodorants Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 38: Brazil Anti-Perspirants & Deodorants Consumption (Liters m) by Segments, 2006-11
Table 39: Brazil Anti-Perspirants & Deodorants Consumption (Liters m) by Segments, 2011-16
Table 40: Brazil Anti-Perspirants & Deodorants Market Value (BRL m) and Growth (Y-o-Y), 2006-16
Table 41: Brazil Anti-Perspirants & Deodorants Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 42: Brazil Anti-Perspirants & Deodorants Average Consumer Price (BRL) and Growth (Y-o-Y), 2006-16
Table 43: Brazil Anti-Perspirants & Deodorants Market Value (BRL m) by Segments, 2006-11
Table 44: Brazil Anti-Perspirants & Deodorants Market Value (BRL m) by Segments, 2011-16
Table 45: Brazil Anti-Perspirants & Deodorants Market Value (USD m) by Segments, 2006-11
Table 46: Brazil Anti-Perspirants & Deodorants Market Value (USD m) by Segments, 2011-16
Table 47: Brazil Aerosol Anti-Perspirant Consumption by Volume (Liters m), 2006-16
Table 48: Brazil Aerosol Anti-Perspirant Market by Value (BRL m), 2006-16
Table 49: Brazil Aerosol Anti-Perspirant Market by Value (USD m), 2006-16
Table 50: Brazil Body Spray Market by Volume (Liters m), 2006-16
Table 51: Brazil Body Spray Market by Value (BRL m), 2006-16
Table 52: Brazil Body Spray Market by Value (USD m), 2006-16
Table 53: Brazil Deodorant Creams Market by Volume (Liters m), 2006-16
Table 54: Brazil Deodorant Creams Market by Value (BRL m), 2006-16
Table 55: Brazil Deodorant Creams Market by Value (USD m), 2006-16
Table 56: Brazil Deodorant Gel Market by Volume (Liters m), 2006-16
Table 57: Brazil Deodorant Gel Market by Value (BRL m), 2006-16
Table 58: Brazil Deodorant Gel Market by Value (USD m), 2006-16
Table 59: Brazil Roll-On Deodorants Market by Volume (Liters m), 2006-16
Table 60: Brazil Roll-On Deodorants Market by Value (BRL m), 2006-16
Table 61: Brazil Roll-On Deodorants Market by Value (USD m), 2006-16
Table 62: Brazil Sticks & Solids Market by Volume (Liters m), 2006-16
Table 63: Brazil Sticks & Solids Market by Value (BRL m), 2006-16
Table 64: Brazil Sticks & Solids Market by Value (USD m), 2006-16
Table 65: Brazil Anti-Perspirants & Deodorants Market Volume by Brands (Liters m), 2008-11
Table 66: Brazil Anti-Perspirants & Deodorants Market Value by Distribution Channel (BRL m), 2008-11
Table 67: Brazil Anti-Perspirants & Deodorants Market Value by Distribution Channel (USD m), 2008-11
Table 68: Brazil Soap Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m)
Table 69: Brazil Soap Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (BRL m)
Table 70: Brazil Soap Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Table 71: Brazil Soap Consumption (Kg m) by Segments, 2006-11
Table 72: Brazil Soap Consumption (Kg m) by Segments, 2011-16
Table 73: Brazil Soap Market Value (BRL m) and Growth (Y-o-Y), 2006-16
Table 74: Brazil Soap Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 75: Brazil Soap Average Consumer Price (BRL) and Growth (Y-o-Y), 2006-16
Table 76: Brazil Soap Market Value (BRL m) by Segments, 2006-11
Table 77: Brazil Soap Market Value (BRL m) by Segments, 2011-16
Table 78: Brazil Soap Market Value (USD m) by Segments, 2006-11
Table 79: Brazil Soap Market Value (USD m) by Segments, 2011-16
Table 80: Brazil Bar Soap Market by Volume (Kg m), 2006-16
Table 81: Brazil Bar Soap Market by Value (BRL m), 2006-16
Table 82: Brazil Bar Soap Consumption by Value (USD m), 2006-16
Table 83: Brazil Liquid Soap Market by Volume (Kg m), 2006-16
Table 84: Brazil Liquid Soap Market by Value (BRL m), 2006-16
Table 85: Brazil Liquid Soap Market by Value (USD m), 2006-16
Table 86: Brazil Soap Market Volume by Brands (Kg m), 2008-11
Table 87: Brazil Soap Market Value by Distribution Channel (BRL m), 2008-11
Table 88: Brazil Soap Market Value by Distribution Channel (USD m), 2008-11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Brazil Personal Hygiene Market Value (BRL m) and Growth (Y-o-Y), 2006-16
Figure 3: Brazil Personal Hygiene Market Dynamics, by Category, by Market Value 2006-16
Figure 4: Brazil Personal Hygiene Market Value (BRL m) by Category, 2006-16
Figure 5: Brazil Personal Hygiene Market Value (BRL m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Figure 6: Brazil Bath & Shower Products Market Growth Dynamics (Volume Analysis), 2006-16
Figure 7: Bath & Shower Products Market Growth Dynamics by Value, 2006-16
Figure 8: Brazil Bath & Shower Products Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 9: Brazil Bath & Shower Products Consumption (Liters m) by Segments, 2006-16
Figure 10: Brazil Bath & Shower Products Market Value (BRL m) and Growth (Y-o-Y), 2006-16
Figure 11: Brazil Bath & Shower Products Average Consumer Price (BRL) and Growth (Y-o-Y), 2006-16
Figure 12: Brazil Bath & Shower Products Market Value (BRL m) by Segments, 2006-16
Figure 13: Brazil Liquid Bath Products Market by Volume (Liters m), 2006-16
Figure 14: Brazil Liquid Bath Products Market by Value (BRL m), 2006-16
Figure 15: Brazil Other Bath Products Market by Volume (Liters m), 2006-16
Figure 16: Brazil Other Bath Products Market by Value (BRL m), 2006-16
Figure 17: Brazil Shower Products Market by Volume (Liters m), 2006-16
Figure 18: Brazil Shower Products Market by Value (BRL m), 2006-16
Figure 19: Brazil Bath & Shower Products Market Volume by Brands (Liters m), 2008-11
Figure 20: Brazil Bath & Shower Products Market Value by Distribution Channel (BRL m), 2008-11
Figure 21: Brazil Anti-Perspirants & Deodorants Market Growth Dynamics (Volume Analysis), 2006-16
Figure 22: Brazil Anti-Perspirants & Deodorants Market Growth Dynamics by Value, 2006-16
Figure 23: Brazil Anti-Perspirants & Deodorants Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 24: Brazil Anti-Perspirants & Deodorants Consumption (Liters m) by Segments, 2006-16
Figure 25: Brazil Anti-Perspirants & Deodorants Market Value (BRL m) and Growth (Y-o-Y), 2006-16
Figure 26: Brazil Anti-Perspirants & Deodorants Average Consumer Price (BRL) and Growth (Y-o-Y), 2006-16
Figure 27: Brazil Anti-Perspirants & Deodorants Market Value (BRL m) by Segments, 2006-16
Figure 28: Brazil Aerosol Anti-Perspirant Consumption by Volume (Liters m), 2006-16
Figure 29: Brazil Aerosol Anti-Perspirant Market by Value (BRL m), 2006-16
Figure 30: Brazil Body Spray Market by Volume (Liters m), 2006-16
Figure 31: Brazil Body Spray Market by Value (BRL m), 2006-16
Figure 32: Brazil Deodorant Creams Market by Volume (Liters m), 2006-16
Figure 33: Brazil Deodorant Creams Market by Value (BRL m), 2006-16
Figure 34: Brazil Deodorant Gel Market by Volume (Liters m), 2006-16
Figure 35: Brazil Deodorant Gel Market by Value (BRL m), 2006-16
Figure 36: Brazil Roll-On Deodorants Market by Volume (Liters m), 2006-16
Figure 37: Brazil Roll-On Deodorants Market by Value (BRL m), 2006-16
Figure 38: Brazil Sticks & Solids Market by Volume (Liters m), 2006-16
Figure 39: Brazil Sticks & Solids Market by Value (BRL m), 2006-16
Figure 40: Brazil Anti-Perspirants & Deodorants Market Volume by Brands (Liters m), 2008-11
Figure 41: Brazil Anti-Perspirants & Deodorants Market Value by Distribution Channel (BRL m), 2008-11
Figure 42: Brazil Soap Market Growth Dynamics (Volume Analysis), 2006-16
Figure 43: Brazil Soap Market Growth Dynamics by Value (BRL m), 2006-16
Figure 44: Brazil Soap Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Figure 45: Brazil Soap Consumption (Kg m) by Segments, 2006-16
Figure 46: Brazil Soap Market Value (BRL m) and Growth (Y-o-Y), 2006-16
Figure 47: Brazil Soap Average Consumer Price (BRL) and Growth (Y-o-Y), 2006-16
Figure 48: Brazil Soap Market Value (BRL m) by Segments, 2006-16
Figure 49: Brazil Bar Soap Market by Volume (Kg m), 2006-16
Figure 50: Brazil Bar Soap Market by Value (BRL m), 2006-16
Figure 51: Brazil Liquid Soap Market by Volume (Kg m), 2006-16
Figure 52: Brazil Liquid Soap Market by Value (BRL m), 2006-16
Figure 53: Brazil Soap Market Volume by Brands (Kg m), 2008-11
Figure 54: Brazil Soap Market Value by Distribution Channel (BRL m), 2008-11
