SYNOPSIS
The Future of the Prepared Meals Market in Romania to 2017 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Prepared Meals consumption trends in Romania, historic and forecast Prepared Meals consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Prepared Meals sales overall and to know which categories and segments are showing growth in the coming years.SUMMARY
Why was the report written?
• This report provides authoritative and granular data on the Prepared Meals market in Romania and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them.
• Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.
• Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.
What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in Romania Prepared Meals market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.
SCOPE
Detailed category coverage is provided, covering three product segments that include: Meal Kits, Pizza, Ready Meals.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
REASONS TO BUY
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List Of Content
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017.
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 Romania Prepared Meals Market Analysis, 2007–17
2.1 Prepared Meals Value Analysis, 2007–17
2.1.1 Overall Prepared Meals Market Value, 2007–17
2.1.2 Prepared Meals Market Value by Category, 2007–17
2.1.3 Market Growth Dynamics by Value – Prepared Meals, 2007–17
2.2 Prepared Meals Volume Analysis, 2007–17
2.2.1 Overall Prepared Meals Market Volume, 2007–17
2.2.2 Per-Capita Consumption - Prepared Meals, 2007–17
2.2.3 Prepared Meals Market Volume by Category, 2007–17
2.2.4 Market Growth Dynamics by Volume – Prepared Meals, 2007–17
3 Romania Meal Kits Market Analysis, 2007–17
3.1 Meal Kits Value Analysis, 2007–17
3.1.1 Meal Kits Market by Value, 2007–17
3.1.2 Average Consumer Price/Kg – Meal Kits, 2007–17
3.1.3 Meal Kits Market Value by Segments, 2007–17
3.2 Meal Kits Volume Analysis, 2007–17
3.2.1 Meal Kits Market by Volume, 2007–17
3.2.2 Meal Kits Market Volume by Segments, 2007–17
3.3 Market Growth Dynamics – Meal Kits, 2007–17
3.3.1 Meal Kits Market Growth Dynamics by Value, 2007–17
3.3.2 Meal Kits Market Growth Dynamics by Volume, 2007–17
3.4 Ambient Meal Kits Analysis, 2007–17
3.4.1 Ambient Meal Kits Market by Value, 2007–17
3.4.2 Ambient Meal Kits Market by Volume, 2007–17
3.5 Chilled Meal Kits Analysis, 2007–17
3.5.1 Chilled Meal Kits Market by Value, 2007–17
3.5.2 Chilled Meal Kits Market by Volume, 2007–17
3.6 Frozen Meal Kits Analysis, 2007–17
3.6.1 Frozen Meal Kits Market by Value, 2007–17
3.6.2 Frozen Meal Kits Market by Volume, 2007–17
3.7 Meal Kits Brand Analysis, 2009–12
3.8 Meal Kits Distribution Channel Analysis, 2009–12
4 Romania Pizza Market Analysis, 2007–17
4.1 Pizza Value Analysis, 2007–17
4.1.1 Pizza Market by Value, 2007–17
4.1.2 Average Consumer Price/Kg – Pizza, 2007–17
4.1.3 Pizza Market Value by Segments, 2007–17
4.2 Pizza Volume Analysis, 2007–17
4.2.1 Pizza Market by Volume, 2007–17
4.2.2 Pizza Market Volume by Segments, 2007–17
4.3 Market Growth Dynamics – Pizza, 2007–17
4.3.1 Pizza Market Growth Dynamics by Value, 2007–17
4.3.2 Pizza Market Growth Dynamics by Volume, 2007–17
4.4 Chilled Pizza Analysis, 2007–17
4.4.1 Chilled Pizza Market by Value, 2007–17
4.4.2 Chilled Pizza Market by Volume, 2007–17
4.5 Frozen Pizza Analysis, 2007–17
4.5.1 Frozen Pizza Market by Value, 2007–17
4.5.2 Frozen Pizza Market by Volume, 2007–17
4.6 Pizza Brand Analysis, 2009–12
4.7 Pizza Distribution Channel Analysis, 2009–12
5 Romania Ready Meals Market Analysis, 2007–17
5.1 Ready Meals Value Analysis, 2007–17
5.1.1 Ready Meals Market by Value, 2007–17
5.1.2 Average Consumer Price/Kg – Ready Meals, 2007–17
5.1.3 Ready Meals Market Value by Segments, 2007–17
5.2 Ready Meals Volume Analysis, 2007–17
5.2.1 Ready Meals Market by Volume, 2007–17
5.2.2 Ready Meals Market Volume by Segments, 2007–17
5.3 Market Growth Dynamics – Ready Meals, 2007–17
5.3.1 Ready Meals Market Growth Dynamics by Value, 2007–17
5.3.2 Ready Meals Market Growth Dynamics by Volume, 2007–17
5.4 Ambient Ready Meals Analysis, 2007–17
5.4.1 Ambient Ready Meals Market by Value, 2007–17
5.4.2 Ambient Ready Meals Market by Volume, 2007–17
5.5 Chilled Ready Meals Analysis, 2007–17
5.5.1 Chilled Ready Meals Market by Value, 2007–17
5.5.2 Chilled Ready Meals Market by Volume, 2007–17
5.6 Dried Ready Meals Analysis, 2007–17
5.6.1 Dried Ready Meals Market by Value, 2007–17
5.6.2 Dried Ready Meals Market by Volume, 2007–17
5.7 Frozen Ready Meals Analysis, 2007–17
5.7.1 Frozen Ready Meals Market by Value, 2007–17
5.7.2 Frozen Ready Meals Market by Volume, 2007–17
5.8 Ready Meals Brand Analysis, 2009–12
5.9 Ready Meals Distribution Channel Analysis, 2009–12
6 Appendix
6.1 About Canadean
6.2 Disclaimer
List Of Table
Table 1: Category Definitions - Prepared Meals Market
Table 2: Distribution Channel Definitions - Prepared Meals Market
Table 3: Volume Units for Prepared Meals Market
Table 4: Romania Exchange Rate RON – USD (Annual Average), 2007 – 2012
Table 5: Romania Prepared Meals Market Value (RON m) and Growth (Y-o-Y), 2007–17
Table 6: Romania Prepared Meals Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 7: Romania Prepared Meals Market Value (RON m) by Category, 2007–12
Table 8: Romania Prepared Meals Market Value (RON m) by Category, 2012–17
Table 9: Romania Prepared Meals Market Value (USD m) by Category, 2007–12
Table 10: Romania Prepared Meals Market Value (USD m) by Category, 2012–17
Table 11: Romania Prepared Meals Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Category, by Value (RON m)
Table 12: Romania Prepared Meals Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 13: Romania Per-capita Prepared Meals Consumption (Kg/head & Y-o-Y growth), 2007–17
Table 14: Romania Prepared Meals Market Volume (Kg m) by Category, 2007–12
Table 15: Romania Prepared Meals Market Volume (Kg m) by Category, 2012–17
Table 16: Romania Prepared Meals Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Category, by volume (Kg m)
Table 17: Romania Meal Kits Market Value (RON m) and Growth (Y-o-Y), 2007–17
Table 18: Romania Meal Kits Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 19: Romania Meal Kits Average Consumer Price (RON) and Growth (Y-o-Y), 2007–17
Table 20: Romania Meal Kits Market Value (RON m) by Segments, 2007–12
Table 21: Romania Meal Kits Market Value (RON m) by Segments, 2012–17
Table 22: Romania Meal Kits Market Value (USD m) by Segments, 2007–12
Table 23: Romania Meal Kits Market Value (USD m) by Segments, 2012–17
Table 24: Romania Meal Kits Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 25: Romania Meal Kits Market Volume (Kg m) by Segments, 2007–12
Table 26: Romania Meal Kits Market Volume (Kg m) by Segments, 2012–17
Table 27: Romania Meal Kits Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (RON m), by Segments
Table 28: Romania Meal Kits Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments
Table 29: Romania Ambient Meal Kits Market by Value (RON m), 2007–17
Table 30: Romania Ambient Meal Kits Market by Value (USD m), 2007–17
Table 31: Romania Ambient Meal Kits Market by Volume (Kg m), 2007–17
Table 32: Romania Chilled Meal Kits Market by Value (RON m), 2007–17
Table 33: Romania Chilled Meal Kits Market by Value (USD m), 2007–17
Table 34: Romania Chilled Meal Kits Market by Volume (Kg m), 2007–17
Table 35: Romania Frozen Meal Kits Market by Value (RON m), 2007–17
Table 36: Romania Frozen Meal Kits Market by Value (USD m), 2007–17
Table 37: Romania Frozen Meal Kits Market by Volume (Kg m), 2007–17
Table 38: Romania Meal Kits Market Value by Brands (RON m), 2009–12
Table 39: Romania Meal Kits Market Value by Brands (USD m), 2009–12
Table 40: Romania Meal Kits Market Value by Distribution Channel (RON m), 2009–12
Table 41: Romania Meal Kits Market Value by Distribution Channel (USD m), 2009–12
Table 42: Romania Pizza Market Value (RON m) and Growth (Y-o-Y), 2007–17
Table 43: Romania Pizza Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 44: Romania Pizza Average Consumer Price (RON) and Growth (Y-o-Y), 2007–17
Table 45: Romania Pizza Market Value (RON m) by Segments, 2007–12
Table 46: Romania Pizza Market Value (RON m) by Segments, 2012–17
Table 47: Romania Pizza Market Value (USD m) by Segments, 2007–12
Table 48: Romania Pizza Market Value (USD m) by Segments, 2012–17
Table 49: Romania Pizza Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 50: Romania Pizza Market Volume (Kg m) by Segments, 2007–12
Table 51: Romania Pizza Market Volume (Kg m) by Segments, 2012–17
Table 52: Romania Pizza Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (RON m), by Segments
Table 53: Romania Pizza Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments
Table 54: Romania Chilled Pizza Market by Value (RON m), 2007–17
Table 55: Romania Chilled Pizza Market by Value (USD m), 2007–17
Table 56: Romania Chilled Pizza Market by Volume (Kg m), 2007–17
Table 57: Romania Frozen Pizza Market by Value (RON m), 2007–17
Table 58: Romania Frozen Pizza Market by Value (USD m), 2007–17
Table 59: Romania Frozen Pizza Market by Volume (Kg m), 2007–17
Table 60: Romania Pizza Market Value by Brands (RON m), 2009–12
Table 61: Romania Pizza Market Value by Brands (USD m), 2009–12
Table 62: Romania Pizza Market Value by Distribution Channel (RON m), 2009–12
Table 63: Romania Pizza Market Value by Distribution Channel (USD m), 2009–12
Table 64: Romania Ready Meals Market Value (RON m) and Growth (Y-o-Y), 2007–17
Table 65: Romania Ready Meals Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 66: Romania Ready Meals Average Consumer Price (RON) and Growth (Y-o-Y), 2007–17
Table 67: Romania Ready Meals Market Value (RON m) by Segments, 2007–12
Table 68: Romania Ready Meals Market Value (RON m) by Segments, 2012–17
Table 69: Romania Ready Meals Market Value (USD m) by Segments, 2007–12
Table 70: Romania Ready Meals Market Value (USD m) by Segments, 2012–17
Table 71: Romania Ready Meals Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 72: Romania Ready Meals Market Volume (Kg m) by Segments, 2007–12
Table 73: Romania Ready Meals Market Volume (Kg m) by Segments, 2012–17
Table 74: Romania Ready Meals Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (RON m), by Segments
Table 75: Romania Ready Meals Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments
Table 76: Romania Ambient Ready Meals Market by Value (RON m), 2007–17
Table 77: Romania Ambient Ready Meals Market by Value (USD m), 2007–17
Table 78: Romania Ambient Ready Meals Market by Volume (Kg m), 2007–17
Table 79: Romania Chilled Ready Meals Market by Value (RON m), 2007–17
Table 80: Romania Chilled Ready Meals Market by Value (USD m), 2007–17
Table 81: Romania Chilled Ready Meals Market by Volume (Kg m), 2007–17
Table 82: Romania Dried Ready Meals Market by Value (RON m), 2007–17
Table 83: Romania Dried Ready Meals Market by Value (USD m), 2007–17
Table 84: Romania Dried Ready Meals Market by Volume (Kg m), 2007–17
Table 85: Romania Frozen Ready Meals Market by Value (RON m), 2007–17
Table 86: Romania Frozen Ready Meals Market by Value (USD m), 2007–17
Table 87: Romania Frozen Ready Meals Market by Volume (Kg m), 2007–17
Table 88: Romania Ready Meals Market Value by Brands (RON m), 2009–12
Table 89: Romania Ready Meals Market Value by Brands (USD m), 2009–12
Table 90: Romania Ready Meals Market Value by Distribution Channel (RON m), 2009–12
Table 91: Romania Ready Meals Market Value by Distribution Channel (USD m), 2009–12
List Of Figures
Figure 1: Romania Prepared Meals Market Value (RON m) and Growth (Y-o-Y), 2007–17
Figure 2: Romania Prepared Meals Market Value (RON m) by Category, 2007–17
Figure 3: Romania Prepared Meals Market Dynamics, by Category, by Market Value, 2007–17
Figure 4: Romania Prepared Meals Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 5: Romania Per-Capita Prepared Meals Consumption (Kg/head & Y-o-Y growth), 2007–17
Figure 6: Romania Prepared Meals Market Volume (Kg m) by Category, 2007–17
Figure 7: Romania Prepared Meals Market Dynamics, by Category, by Market Volume 2007–17
Figure 8: Romania Meal Kits Market Value (RON m) and Growth (Y-o-Y), 2007–17
Figure 9: Romania Meal Kits Average Consumer Price (RON) and Growth (Y-o-Y), 2007–17
Figure 10: Romania Meal Kits Market Value (RON m) by Segments, 2007–17
Figure 11: Romania Meal Kits Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 12: Romania Meal Kits Market Volume (Kg m) by Segments, 2007–17
Figure 13: Romania Meal Kits Market Growth Dynamics by Value, 2007–17
Figure 14: Romania Meal Kits Market Growth Dynamics by Volume, 2007–17
Figure 15: Romania Ambient Meal Kits Market by Value (RON m), 2007–17
Figure 16: Romania Ambient Meal Kits Market by Volume (Kg m), 2007–17
Figure 17: Romania Chilled Meal Kits Market by Value (RON m), 2007–17
Figure 18: Romania Chilled Meal Kits Market by Volume (Kg m), 2007–17
Figure 19: Romania Frozen Meal Kits Market by Value (RON m), 2007–17
Figure 20: Romania Frozen Meal Kits Market by Volume (Kg m), 2007–17
Figure 21: Romania Meal Kits Market Value by Brands (RON m), 2009–12
Figure 22: Romania Meal Kits Market Value by Distribution Channel (RON m), 2009–12
Figure 23: Romania Pizza Market Value (RON m) and Growth (Y-o-Y), 2007–17
Figure 24: Romania Pizza Average Consumer Price (RON) and Growth (Y-o-Y), 2007–17
Figure 25: Romania Pizza Market Value (RON m) by Segments, 2007–17
Figure 26: Romania Pizza Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 27: Romania Pizza Market Volume (Kg m) by Segments, 2007–17
Figure 28: Romania Pizza Market Growth Dynamics by Value, 2007–17
Figure 29: Romania Pizza Market Growth Dynamics by Volume, 2007–17
Figure 30: Romania Chilled Pizza Market by Value (RON m), 2007–17
Figure 31: Romania Chilled Pizza Market by Volume (Kg m), 2007–17
Figure 32: Romania Frozen Pizza Market by Value (RON m), 2007–17
Figure 33: Romania Frozen Pizza Market by Volume (Kg m), 2007–17
Figure 34: Romania Pizza Market Value by Brands (RON m), 2009–12
Figure 35: Romania Pizza Market Value by Distribution Channel (RON m), 2009–12
Figure 36: Romania Ready Meals Market Value (RON m) and Growth (Y-o-Y), 2007–17
Figure 37: Romania Ready Meals Average Consumer Price (RON) and Growth (Y-o-Y), 2007–17
Figure 38: Romania Ready Meals Market Value (RON m) by Segments, 2007–17
Figure 39: Romania Ready Meals Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 40: Romania Ready Meals Market Volume (Kg m) by Segments, 2007–17
Figure 41: Romania Ready Meals Market Growth Dynamics by Value, 2007–17
Figure 42: Romania Ready Meals Market Growth Dynamics by Volume, 2007–17
Figure 43: Romania Ambient Ready Meals Market by Value (RON m), 2007–17
Figure 44: Romania Ambient Ready Meals Market by Volume (Kg m), 2007–17
Figure 45: Romania Chilled Ready Meals Market by Value (RON m), 2007–17
Figure 46: Romania Chilled Ready Meals Market by Volume (Kg m), 2007–17
Figure 47: Romania Dried Ready Meals Market by Value (RON m), 2007–17
Figure 48: Romania Dried Ready Meals Market by Volume (Kg m), 2007–17
Figure 49: Romania Frozen Ready Meals Market by Value (RON m), 2007–17
Figure 50: Romania Frozen Ready Meals Market by Volume (Kg m), 2007–17
Figure 51: Romania Ready Meals Market Value by Brands (RON m), 2009–12
Figure 52: Romania Ready Meals Market Value by Distribution Channel (RON m), 2009–12
