Synopsis
• The Future of the Wine Market in Italy to 2017 is the result of Canadean’s extensive market research covering the Wine market in Italy.
• The report presents detailed data on the Wine consumption trends in Italy, providing historic and forecast consumption volume and value at market and category level, alcoholic strength (Fortified Wine), price segment (Still Wine), country of origin data, brand share data and distribution channel data.
• This report brings together Canadean Intelligence's research, modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Wine sales overall and to know which categories and segments are in the ascendency in the coming years.
Scope
Detailed category coverage is provided, covering three product segments that include: Fortified Wine, Sparkling Wine, and Still Wine.
Detailed product sales segmentation for volumes is provided, including brand data (2009-12) and distribution channel data (2009-12), at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
Summary
• This report provides authoritative and granular detail of the Wine market in Italy; and in doing so fills the gaps in marketers’ understanding of market trends and the components of change causing them.
• Based upon extensive secondary research, this report provides comprehensive and granular insights that allows marketers to confidently update their strategic and tactical plans.
Reasons To Buy
The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting Wine market in Italy.
Custom segmentation of the market provides unique views and insights for marketers on the volume, brand and distribution data, to give unparalleled insight into the market.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Price Segmentation Definitions
1.2.5 Alcoholic Strength Definitions
1.2.6 Volume Units and Aggregations
1.2.7 CAGR Definition and Calculation
1.2.8 Graphical representation of Brands
1.2.9 Exchange Rates
1.2.10 Methodology Summary
2 Italy Wine Market Analysis, 2007–17
2.1 Wine Value Analysis, 2007–17
2.1.1 Overall Wine Market Value, 2007–17
2.1.2 Wine Market Value by Category, 2007–17
2.1.3 Market Growth Dynamics by Value – Wine, 2007–17
2.2 Wine Volume Analysis, 2007–17
2.2.1 Overall Wine Market Volume, 2007–17
2.2.2 Per-Capita Consumption - Wine, 2007–17
2.2.3 Wine Market Volume by Category, 2007–17
2.2.4 Market Growth Dynamics by Volume – Wine, 2007–17
3 Italy Fortified Wine Market Analysis, 2007–17
3.1 Fortified Wine Value Analysis, 2007–17
3.1.1 Fortified Wine Market by Value, 2007–17
3.1.2 Fortified Wine Market Value by Segments, 2007–17
3.2 Fortified Wine Volume Analysis, 2007–17
3.2.1 Fortified Wine Market by Volume, 2007–17
3.2.2 Fortified Wine Market Volume by Segments, 2007–17
3.3 Market Growth Dynamics – Fortified Wine, 2007–17
3.3.1 Fortified Wine Market Growth Dynamics by Value, 2007–17
3.3.2 Fortified Wine Market Growth Dynamics by Volume, 2007–17
3.4 Madeira Analysis, 2007–17
3.4.1 Madeira Market by Value, 2007–17
3.4.2 Madeira Market by Volume, 2007–17
3.5 Other Fortified Wine Analysis, 2007–17
3.5.1 Other Fortified Wine Market by Value, 2007–17
3.5.2 Other Fortified Wine Market by Volume, 2007–17
3.6 Port Wine Analysis, 2007–17
3.6.1 Port Wine Market by Value, 2007–17
3.6.2 Port Wine Market by Volume, 2007–17
3.7 Sherry Wine Analysis, 2007–17
3.7.1 Sherry Wine Market by Value, 2007–17
3.7.2 Sherry Wine Market by Volume, 2007–17
3.8 Vermouth Wine Analysis, 2007–17
3.8.1 Vermouth Wine Market by Value, 2007–17
3.8.2 Vermouth Wine Market by Volume, 2007–17
3.9 Fortified Wine by Alcoholic Strength, 2007–17
3.1 Fortified Wine Brand Analysis, 2009–12
3.11 Fortified Wine Distribution Channel Analysis, 2009–12
4 Italy Sparkling Wine Market Analysis, 2007–17
4.1 Sparkling Wine Value Analysis, 2007–17
4.1.1 Sparkling Wine Market by Value, 2007–17
4.1.2 Sparkling Wine Market Value by Segments, 2007–17
4.2 Sparkling Wine Volume Analysis, 2007–17
4.2.1 Sparkling Wine Market by Volume, 2007–17
4.2.2 Sparkling Wine Market Volume by Segments, 2007–17
4.3 Market Growth Dynamics – Sparkling Wine, 2007–17
4.3.1 Sparkling Wine Market Growth Dynamics by Value, 2007–17
4.3.2 Sparkling Wine Market Growth Dynamics by Volume, 2007–17
4.4 Cava Wine Analysis, 2007–17
4.4.1 Cava Wine Market by Value, 2007–17
4.4.2 Cava Wine Market by Volume, 2007–17
4.5 Champagne Wine Analysis, 2007–17
4.5.1 Champagne Wine Market by Value, 2007–17
4.5.2 Champagne Wine Market by Volume, 2007–17
4.6 Other Sparkling Wine Analysis, 2007–17
4.6.1 Other Sparkling Wine Market by Value, 2007–17
4.6.2 Other Sparkling Wine Market by Volume, 2007–17
4.7 Sparkling Wine by Country of Origin, 2007–17
4.8 Sparkling Wine Brand Analysis, 2009–12
4.9 Sparkling Wine Distribution Channel Analysis, 2009–12
5 Italy Still Wine Market Analysis, 2007–17
5.1 Still Wine Value Analysis, 2007–17
5.1.1 Still Wine Market by Value, 2007–17
5.1.2 Still Wine Market Value by Segments, 2007–17
5.2 Still Wine Volume Analysis, 2007–17
5.2.1 Still Wine Market by Volume, 2007–17
5.2.2 Still Wine Market Volume by Segments, 2007–17
5.3 Market Growth Dynamics – Still Wine, 2007–17
5.3.1 Still Wine Market Growth Dynamics by Value, 2007–17
5.3.2 Still Wine Market Growth Dynamics by Volume, 2007–17
5.4 Red Wine Analysis, 2007–17
5.4.1 Red Wine Market by Value, 2007–17
5.4.2 Red Wine Market by Volume, 2007–17
5.5 Rose Wine Analysis, 2007–17
5.5.1 Rose Wine Market by Value, 2007–17
5.5.2 Rose Wine Market by Volume, 2007–17
5.6 White Wine Analysis, 2007–17
5.6.1 White Wine Market by Value, 2007–17
5.6.2 White Wine Market by Volume, 2007–17
5.7 Still Wine by Country of Origin, 2007–17
5.8 Still Wine by Price Segment, 2007–17
5.9 Still Wine Brand Analysis, 2009–12
5.1 Still Wine Distribution Channel Analysis, 2009–12
6 Appendix
6.1 About Canadean
6.2 Disclaimer
List of Tables
Table 1: Category Definitions - Wine Market
Table 2: Distribution Channel Definitions - Wine Market
Table 3: Price Segmentation Definitions - Wine Market
Table 4: Alcoholic Strength Definitions - Wine Market
Table 5: Volume Units for Wine Market
Table 6: Italy Exchange Rate EUR – USD (Annual Average), 2007 – 2012
Table 7: Italy Wine Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Table 8: Italy Wine Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 9: Italy Wine Market Value (EUR m) by Category, 2007–12
Table 10: Italy Wine Market Value (EUR m) by Category, 2012–17
Table 11: Italy Wine Market Value (USD m) by Category, 2007–12
Table 12: Italy Wine Market Value (USD m) by Category, 2012–17
Table 13: Italy Wine Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Category, by Value (EUR m)
Table 14: Italy Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Table 15: Italy Per-capita Wine Consumption (Liters/head & Y-o-Y growth), 2007–17
Table 16: Italy Wine Market Volume (Liters m) by Category, 2007–12
Table 17: Italy Wine Market Volume (Liters m) by Category, 2012–17
Table 18: Italy Wine Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Category, by volume (Liters m)
Table 19: Italy Fortified Wine Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Table 20: Italy Fortified Wine Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 21: Italy Fortified Wine Market Value (EUR m) by Segments, 2007–12
Table 22: Italy Fortified Wine Market Value (EUR m) by Segments, 2012–17
Table 23: Italy Fortified Wine Market Value (USD m) by Segments, 2007–12
Table 24: Italy Fortified Wine Market Value (USD m) by Segments, 2012–17
Table 25: Italy Fortified Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Table 26: Italy Fortified Wine Market Volume (Liters m) by Segments, 2007–12
Table 27: Italy Fortified Wine Market Volume (Liters m) by Segments, 2012–17
Table 28: Italy Fortified Wine Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (EUR m), by Segments
Table 29: Italy Fortified Wine Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Liters m), by Segments
Table 30: Italy Madeira Market by Value (EUR m), 2007–17
Table 31: Italy Madeira Market by Value (USD m), 2007–17
Table 32: Italy Madeira Market by Volume (Liters m), 2007–17
Table 33: Italy Other Fortified Wine Market by Value (EUR m), 2007–17
Table 34: Italy Other Fortified Wine Market by Value (USD m), 2007–17
Table 35: Italy Other Fortified Wine Market by Volume (Liters m), 2007–17
Table 36: Italy Port Wine Market by Value (EUR m), 2007–17
Table 37: Italy Port Wine Market by Value (USD m), 2007–17
Table 38: Italy Port Wine Market by Volume (Liters m), 2007–17
Table 39: Italy Sherry Wine Market by Value (EUR m), 2007–17
Table 40: Italy Sherry Wine Market by Value (USD m), 2007–17
Table 41: Italy Sherry Wine Market by Volume (Liters m), 2007–17
Table 42: Italy Vermouth Wine Market by Value (EUR m), 2007–17
Table 43: Italy Vermouth Wine Market by Value (USD m), 2007–17
Table 44: Italy Vermouth Wine Market by Volume (Liters m), 2007–17
Table 45: Italy Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2007–12
Table 46: Italy Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2012–17
Table 47: Italy Fortified Wine Market Volume by Brands (Liters m), 2009–12
Table 48: Italy Fortified Wine Market Volume by Distribution Channel (Liters m), 2009–12
Table 49: Italy Sparkling Wine Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Table 50: Italy Sparkling Wine Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 51: Italy Sparkling Wine Market Value (EUR m) by Segments, 2007–12
Table 52: Italy Sparkling Wine Market Value (EUR m) by Segments, 2012–17
Table 53: Italy Sparkling Wine Market Value (USD m) by Segments, 2007–12
Table 54: Italy Sparkling Wine Market Value (USD m) by Segments, 2012–17
Table 55: Italy Sparkling Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Table 56: Italy Sparkling Wine Market Volume (Liters m) by Segments, 2007–12
Table 57: Italy Sparkling Wine Market Volume (Liters m) by Segments, 2012–17
Table 58: Italy Sparkling Wine Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (EUR m), by Segments
Table 59: Italy Sparkling Wine Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Liters m), by Segments
Table 60: Italy Cava Wine Market by Value (EUR m), 2007–17
Table 61: Italy Cava Wine Market by Value (USD m), 2007–17
Table 62: Italy Cava Wine Market by Volume (Liters m), 2007–17
Table 63: Italy Champagne Wine Market by Value (EUR m), 2007–17
Table 64: Italy Champagne Wine Market by Value (USD m), 2007–17
Table 65: Italy Champagne Wine Market by Volume (Liters m), 2007–17
Table 66: Italy Other Sparkling Wine Market by Value (EUR m), 2007–17
Table 67: Italy Other Sparkling Wine Market by Value (USD m), 2007–17
Table 68: Italy Other Sparkling Wine Market by Volume (Liters m), 2007–17
Table 69: Italy Sparkling Wine Consumption (Liters m) by Country of Origin, 2007–12
Table 70: Italy Sparkling Wine Consumption (Liters m) by Country of Origin, 2012–17
Table 71: Italy Sparkling Wine Market Volume by Brands (Liters m), 2009–12
Table 72: Italy Sparkling Wine Market Volume by Distribution Channel (Liters m), 2009–12
Table 73: Italy Still Wine Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Table 74: Italy Still Wine Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 75: Italy Still Wine Market Value (EUR m) by Segments, 2007–12
Table 76: Italy Still Wine Market Value (EUR m) by Segments, 2012–17
Table 77: Italy Still Wine Market Value (USD m) by Segments, 2007–12
Table 78: Italy Still Wine Market Value (USD m) by Segments, 2012–17
Table 79: Italy Still Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Table 80: Italy Still Wine Market Volume (Liters m) by Segments, 2007–12
Table 81: Italy Still Wine Market Volume (Liters m) by Segments, 2012–17
Table 82: Italy Still Wine Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (EUR m), by Segments
Table 83: Italy Still Wine Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Liters m), by Segments
Table 84: Italy Red Wine Market by Value (EUR m), 2007–17
Table 85: Italy Red Wine Market by Value (USD m), 2007–17
Table 86: Italy Red Wine Market by Volume (Liters m), 2007–17
Table 87: Italy Rose Wine Market by Value (EUR m), 2007–17
Table 88: Italy Rose Wine Market by Value (USD m), 2007–17
Table 89: Italy Rose Wine Market by Volume (Liters m), 2007–17
Table 90: Italy White Wine Market by Value (EUR m), 2007–17
Table 91: Italy White Wine Market by Value (USD m), 2007–17
Table 92: Italy White Wine Market by Volume (Liters m), 2007–17
Table 93: Italy Still Wine Consumption (Liters m) by Country of Origin, 2007–12
Table 94: Italy Still Wine Consumption (Liters m) by Country of Origin, 2012–17
Table 95: Italy Still Wine Consumption (Liters m) by Price Segment, 2007–12
Table 96: Italy Still Wine Consumption (Liters m) by Price Segment, 2012–17
Table 97: Italy Still Wine Market Volume by Brands (Liters m), 2009–12
Table 98: Italy Still Wine Market Volume by Distribution Channel (Liters m), 2009–12
List Of Figures
Figure 1: Italy Wine Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Figure 2: Italy Wine Market Value (EUR m) by Category, 2007–17
Figure 3: Italy Wine Market Dynamics, by Category, by Market Value, 2007–17
Figure 4: Italy Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Figure 5: Italy Per-Capita Wine Consumption (Liters/head & Y-o-Y growth), 2007–17
Figure 6: Italy Wine Market Volume (Liters m) by Category, 2007–17
Figure 7: Italy Wine Market Dynamics, by Category, by Market Volume 2007–17
Figure 8: Italy Fortified Wine Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Figure 9: Italy Fortified Wine Market Value (EUR m) by Segments, 2007–17
Figure 10: Italy Fortified Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Figure 11: Italy Fortified Wine Market Volume (Liters m) by Segments, 2007–17
Figure 12: Italy Fortified Wine Market Growth Dynamics by Value (EUR m), 2007–17
Figure 13: Italy Fortified Wine Market Growth Dynamics by Volume (Liters m), 2007–17
Figure 14: Italy Madeira Market by Value (EUR m), 2007–17
Figure 15: Italy Madeira Market by Volume (Liters m), 2007–17
Figure 16: Italy Other Fortified Wine Market by Value (EUR m), 2007–17
Figure 17: Italy Other Fortified Wine Market by Volume (Liters m), 2007–17
Figure 18: Italy Port Wine Market by Value (EUR m), 2007–17
Figure 19: Italy Port Wine Market by Volume (Liters m), 2007–17
Figure 20: Italy Sherry Wine Market by Value (EUR m), 2007–17
Figure 21: Italy Sherry Wine Market by Volume (Liters m), 2007–17
Figure 22: Italy Vermouth Wine Market by Value (EUR m), 2007–17
Figure 23: Italy Vermouth Wine Market by Volume (Liters m), 2007–17
Figure 24: Italy Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2007–17
Figure 25: Italy Fortified Wine Market Volume by Brands (Liters m), 2009–12
Figure 26: Italy Fortified Wine Market Volume by Distribution Channel (Liters m), 2009–12
Figure 27: Italy Sparkling Wine Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Figure 28: Italy Sparkling Wine Market Value (EUR m) by Segments, 2007–17
Figure 29: Italy Sparkling Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Figure 30: Italy Sparkling Wine Market Volume (Liters m) by Segments, 2007–17
Figure 31: Italy Sparkling Wine Market Growth Dynamics by Value (EUR m), 2007–17
Figure 32: Italy Sparkling Wine Market Growth Dynamics by Volume (Liters m), 2007–17
Figure 33: Italy Cava Wine Market by Value (EUR m), 2007–17
Figure 34: Italy Cava Wine Market by Volume (Liters m), 2007–17
Figure 35: Italy Champagne Wine Market by Value (EUR m), 2007–17
Figure 36: Italy Champagne Wine Market by Volume (Liters m), 2007–17
Figure 37: Italy Other Sparkling Wine Market by Value (EUR m), 2007–17
Figure 38: Italy Other Sparkling Wine Market by Volume (Liters m), 2007–17
Figure 39: Italy Sparkling Wine Consumption (Liters m) by Country of Origin, 2007–17
Figure 40: Italy Sparkling Wine Market Volume by Brands (Liters m), 2009–12
Figure 41: Italy Sparkling Wine Market Volume by Distribution Channel (Liters m), 2009–12
Figure 42: Italy Still Wine Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Figure 43: Italy Still Wine Market Value (EUR m) by Segments, 2007–17
Figure 44: Italy Still Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Figure 45: Italy Still Wine Market Volume (Liters m) by Segments, 2007–17
Figure 46: Italy Still Wine Market Growth Dynamics by Value (EUR m), 2007–17
Figure 47: Italy Still Wine Market Growth Dynamics by Volume (Liters m), 2007–17
Figure 48: Italy Red Wine Market by Value (EUR m), 2007–17
Figure 49: Italy Red Wine Market by Volume (Liters m), 2007–17
Figure 50: Italy Rose Wine Market by Value (EUR m), 2007–17
Figure 51: Italy Rose Wine Market by Volume (Liters m), 2007–17
Figure 52: Italy White Wine Market by Value (EUR m), 2007–17
Figure 53: Italy White Wine Market by Volume (Liters m), 2007–17
Figure 54: Italy Still Wine Consumption (Liters m) by Country of Origin, 2007–17
Figure 55: Italy Still Wine Consumption (Liters m) by Price Segment, 2007–17
Figure 56: Italy Still Wine Market Volume by Brands (Liters m), 2009–12
Figure 57: Italy Still Wine Market Volume by Distribution Channel (Liters m), 2009–12
