With traditional areas of profit being squeezed, such as mature Western markets and established junk food categories, food and drink manufacturers are under pressure to find alternative sources of revenue. This report focuses on how the major FMCG players are dealing with major shifts in consumer lifestyles, and how this will shape the landscape for the industry over the coming years.
- Assess the strengths and weaknesses of the key players in the food and drinks industry.
- Understand the major issues affecting key food and drinks companies.
- Predict the key growth areas in the food and drinks market by region and in terms of product innovation.
- Benchmark your performance against the leading food and drinks companies using company, category and financial data.
- Learn current market dynamics including major drivers and resistors.
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- What are the trends in the global food and drinks industry?
- What are the drivers and resistors of growth of food and drinks industry?
- How is consolidation expected to change the dynamics of the industry?
- What are the key strategies of the leading food and drinks companies and how do these strategies drive revenue and market share?
- What is the area of focus with regards to innovation of the top players in the industry?
Drinks makers are suffering from a decline in sales carbonated soft drinks (CSDs). In 2013, sales of CSDs fell 3% to 8.9 billion cases in the US, its ninth straight year of decline. Consumers have been turning away from sugary, high calorie soft drinks for the best part of a decade, and this is impacting the entire drinks segment.
Although PepsiCo has suffered recently with declining growth, Canadean Consumer expects 2015 to be more positive for the company. The US economy is rebounding strongly and should grow by 3.3% in 2015, and PepsiCo also has an advantage in that it now generates the majority of its sales from food.
Health regulators present a major threat to the energy drinks sector. Concerns exist over the stimulant effects of ingredients such as taurine, and high dosages of caffeine. Energy drinks are also highly favored by young consumers. Manufacturers must look to take advantage of botanical ingredients and trade off their naturally healthy profile.